I saw this the other day and couldn't believe what I was reading.
This is pretty much a text-book example of an idea that may have sounded good on paper, got lots of investors interested, then failed miserably because of terrible execution - and as as result - a product that no one would buy;
Juicero, maker of the doomed $400 internet-connected juicer, is shutting down
Essentially, this...
How NOT to launch a physical product
from How NOT to launch a physical product
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