Internet Millionaire Seeks New Students To Make A Real Online Income In Just 30 Days

Isn't it just a TAD weird to some of you how almost every SALES pitch you get in this stupid IM NICHE, you have no idea what the product you are.

from Internet Millionaire Seeks New Students To Make A Real Online Income In Just 30 Days

CRM

low price crm for small business

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Why you might as well just give up...

For the past year and a half of helping motivate people to chase their dreams, I decided to switch up my approach... Disclaimer: By reading past this line, you take full responsibility and accountability for your own actions and what happens to you as a result of them.

Are you willing to do whatever it takes to reach your goals?

Quit the self-pity, get rid of the excuses, stop giving a **** what others tell you that you can or cannot do, and just DO IT ALREADY....

Why you might as well just give up...

from Why you might as well just give up...

Young Aspirations

Hello FastLane members,

This introduction might be a little out of the ordinary here, but I'm currently in high school and aspire to one day own a financial advisory or business management operations consulting company. I currently attend a private school in my area that I love, and I earn exceptional grades. I am looking to either get a degree in Accounting or Finance, which ever I believe will help me the most in the line of business I want to work in.

I mostly want to use this...

Young Aspirations

from Young Aspirations

Why You Should Have A Mentor

If you are struggling in your IM business it could be mainly relevant to the fact that you don't have a mentor. Mentors are very important to your.

from Why You Should Have A Mentor

New Here? Some advice . . .

To all those who have just found the Fastlane, welcome!

We get spammers around here on occasion, and have a VERY low tolerence for them.

Best advice for starting out on the right path:

1. Make your first post an introduction.

Tell us who you are, where you're from (don't lie), and what brought you here.

Then, tell us where you hope to be someday (ie, your goals/long range plan), and how you plan to get there.

If you're still working out the details, don't be afraid to say that....

New Here? Some advice . . .

from New Here? Some advice . . .

Getting the MOST out of Fastlane (Required Read)

Welcome to the Fastlane Forum! As a new forum user, we'd like to acquaint you to the forum, its rules, and how to maximize your membership. REVIEWING THIS THREAD IS MANDATORY.

#1: READ THE BOOK(S)

First and most important, this forum and its philosophies are predicated on the two best-selling entrepreneur books, The Millionaire Fastlane and...​

Getting the MOST out of Fastlane (Required Read)

from Getting the MOST out of Fastlane (Required Read)

What is a PBN website?

Among other things, A PBN is a network of blogs that is used to give backlinks to your "money" site in order to increase the search ranking of that site.

from What is a PBN website?

Millionaire Fastlane & Unscripted - Book Review, Life Changing Books

Hey! Posted a video on the 2 books that made the biggest impact of my life so far - Millionaire Fastlane & Unscripted.

Here it is:

View: https://www.youtube.com/watch?v=XnrcWmruy8w


If any of you love adventure, fitness, entrepreneurship, and for those of you young entrepreneurs out there - you'll love my channel. I have a vlog going, on vlog 8 now, and I'm documenting my journey...

Millionaire Fastlane & Unscripted - Book Review, Life Changing Books

from Millionaire Fastlane & Unscripted - Book Review, Life Changing Books

I'm Claude, the vegan software developer

Hey Guys,

I'm Claude. I'm a 26 years old software developer. I am originally from Quebec, Canada but I just moved to Florida recently to focus on building my business and be financially free. I read the Millionaire fastlane last year and I re listened to it yesterday and I realized that MJ's move to Phoneix inspired me so much to make my move as well and be able to live life on my term. I want to make a lot of money for 2 reasons. 1: Freedom. 2: Give back. I am vegan and I've been for 3...

I'm Claude, the vegan software developer

from I'm Claude, the vegan software developer

Sharing my lifetime experience in export/import. Product sourcing specialist.

INTRODUCTION.
Through my eBook on safe sourcing and easy importing I have helped hundreds of people in 35 countries learn how to enter the high profit world of importing. Their questions through my support channel provide the subject matter for alt of what I plan on posting here.

There are myths and misinformation in abundance on forums everywhere. I am here to dispel those myths and correct the misinformation that I see being published daily in business forums.

A bold claim? Yes,...

Sharing my lifetime experience in export/import. Product sourcing specialist.

from Sharing my lifetime experience in export/import. Product sourcing specialist.

Need helping with material for my invention.

Hey guys, Brad here. I'm in the process of inventing something and currently in the prototyping phase right now. The quickest and most effective way I could think of was using tin foil and molding my invention just to get the ball rolling for scaling and modeling purposes. I'm just stuck at a material aspect. I need a hose that is flexible, but will stay its shape when bent. So just a question, where or who do you guys go or talk to to find different materials for your inventions?

from Need helping with material for my invention.

Wish I'd learned to love hard work sooner

I got a 2.1 at university. Over the entire course I got a 64% average for my exams and coursework. 60-70% got you a 2.1 and I always looked on that 4% as the effort I needn't have bothered putting in.

Then I was an employee for 8 years, from graduation through to the end of 2015. I hated it but the money felt decent and the work was easy. I could dial it in, still impress the boss, and was saving a good chunk each month and compounding my interest. That was going to be enough to make me...

Wish I'd learned to love hard work sooner

from Wish I'd learned to love hard work sooner

FHA or nah?

Background
I have never bought a home before, so I'm eligible to cash out my nearly ~15k IRA for a first home purchase. I'm also eligible for an FHA loan. However, my employment history is problematic in getting financing. I've been a 1099 and a W-2 employee sporadically over the last few years, hopped around jobs a lot, and therefore my income is hard to predict for lenders.

Option A
I've shopped around many lenders, and the only viable option right now is an unqualified...

FHA or nah?

from FHA or nah?

Right ..... time to get serious, From south Bucks UK

Hi Everybody,

My name's Matt and I work as a software consultant near London, I've been doing IT related work for software companies for 17 years. I've always had an interest in being my own boss but it's never quite worked out for me. I started an IT services company with somebody I knew a few years ago but that didn't work out .... my business partner was a bit 'challenging' to work with. Lesson learned ... business partners can be a liability !

Anyway, I now run an agency on the side of...

Right ..... time to get serious, From south Bucks UK

from Right ..... time to get serious, From south Bucks UK

People are making $50K a month from ppc campaign. How fast can I get that kind of cash flow?

I wanted to hire a blogwriter to get me setup, they setup the post and they make it look professional and trendy. I don't like trendy, but i.

from People are making $50K a month from ppc campaign. How fast can I get that kind of cash flow?

6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

I stumbled back on the Forum from some late night reading. Figured I could share my story. Even if it helps just one person.

In no way am I some 'hot shot millionaire.' Not even close. But, this past year has been life-changing, and could help you.

If you look at my profile, I haven't been on this forum for a couple years.

You can browse through at past threads and failures I've tried (I put them on my Linkedin as well). I don't hide them. Because failures make you who you are.

I'm...

6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

from 6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

What do you think the impact of self driving cars will be?

Will the technology become commoditized as more companies enter this area?

Autonomous transportation means that the cost of driving from point A to B will be dramatically decreased either in terms of time (let the vehicle drive while you do something else) or money (no longer need to pay for a driver).

What type of opportunities could this open up for startups?

from What do you think the impact of self driving cars will be?

Higher matematics and business

Hello to you fastlaners. I don't know if this is the right section but I would like to know your opinions and experiences on higher matematics and business. How much of you what you learned in college about higher matematics like limits, integrals and stuff like that,is used in business? Do you use it? Or just basic statistics and math knowledge is enough for you to build your wealth?

P.S I am in college myself and this stuff seems pretty useless to me, I will forget it next day when I will...

Higher matematics and business

from Higher matematics and business

The "Astonishing Secrets" Thread

What’s up guys. Some of you may remember me from my thread in which I thanked z********* for dropping wisdom bombs all over the world. If you haven’t checked that thread out, please take a look at it and get moving with learning copywriting so you can learn how to print your own money(legally).

I’m starting this thread because Z told me to share the ice cream with others. I have mad respect for the guy so naturally it had to be done. By golly, all I used to have was a little pint of ice...

The "Astonishing Secrets" Thread

from The "Astonishing Secrets" Thread

3 Years in 3 months Rule in a "Hypothetical" Bear Bond Market

Wanted to build off some concepts brought up in UNSCRIPTED....

-"fuck you" pot: cash you sit on so you can act on opportunities
-"Paycheck" pot: non-speculative cash earning you income at 5%
-Rent rule: demand rent on your capital, otherwise, don't speculate
-SNAP rule: be able to get your cash back with a snap of your finger.
-3 Years In 3 months Rule: If expected yield is 3%, and the stock price goes up 3x that rate (9%) in 3 months or less. Sell the...

3 Years in 3 months Rule in a "Hypothetical" Bear Bond Market

from 3 Years in 3 months Rule in a "Hypothetical" Bear Bond Market

Hi I'm Craig, a dad of 3 living in Vancouver, Canada

Hey, everyone!

I'm Craig, an entrepreneur & consultant living in Vancouver, Canada.

I found TMF last night while reading a comment on a blog post by the Tropical MBA.

I woke up this morning, as per usual at 5:30 am to head into my consulting contract.

As I walked out the door, my 5-year-old son stopped me to ask;

"Dad! When are we going to build that Lego monster? You said you would a couple of days ago but you are so busy."

I...

Hi I'm Craig, a dad of 3 living in Vancouver, Canada

from Hi I'm Craig, a dad of 3 living in Vancouver, Canada

Best tool/software for creating animations?

Does anyone have an animation tools or software they'd like to recommend?

I'm looking for something that can do the quality of Prager U.

PragerU | Short Videos. Big Ideas.

Some of the more popular ones:

Create Animated Videos for your Business | GoAnimate.com
http://PowToon.com
Presentation Software | Online Presentation Tools | Prezi

Does anyone have any first hand...

Best tool/software for creating animations?

from Best tool/software for creating animations?

MJ is Offering FREE Mentoring! (Version 2)

Several times a week I get an email requesting a personal, one-on-one mentorship. Most of these emails are short-- so short that only question asked is "Do you mentor?" .. no information, no background, nothing!

First, if this is your effort, finding a mentor will be the least of your worries. What kind of effort can I expect from you if I accepted you to be a mentee?

No thanks.

Second,...

MJ is Offering FREE Mentoring! (Version 2)

from MJ is Offering FREE Mentoring! (Version 2)

108000 in revenue a day without working more than an hour, tip sheet

It requires you to step outside your comfort zone and do something un ordinary in hope for a minor or major reward. It is not easy. For me it is, but for ...

from 108000 in revenue a day without working more than an hour, tip sheet

Ready to control time!!

I've always been one of these "shiny" chasers as at the end of the day it was covering up my lack of confidence in myself and really not knowing the proper steps. Six years ago (and like many people) I started selling on Amazon and did well. I still do well as I've had many successful products however, it's a violation of the commandment of Entry and Control. TMF was the first book I ever read that basically reiterated my thoughts while in undergrad and taking my MBA.

Nothing excites me...

Ready to control time!!

from Ready to control time!!

SPI 268: How to Up Your Online (and Offline) Game with Jordan Harbinger

I’m thrilled to welcome Jordan Harbinger back to the podcast to talk about the most important factor in the success of your business: you. In this episode, Jordan’s offering up the lessons he’s learned as the host of The Art of Charm podcast about building authentic relationships, winning over an audience, and making a stellar first impression.

As a podcaster, public speaker, and coach, Jordan knows a thing or two about making quality conversation and putting a listener at ease—the kind of skills that can transform an everyday run-in with a stranger at a conference to a lifelong professional relationship. In this episode, he’ll share stories from his business journey and key teaching moments he encountered along the way. He’ll debunk a few myths about what makes a good first impression and offer up a few, simple rules for staying confident and genuine while networking.

Like Jordan says, there aren’t many “hacks” or “quick fixes” for becoming a confident communicator—upping your game takes practice. Listen in to get Jordan’s expert advice on taking your communication skills to the next level. I learn so much each time Jordan and I sit down to chat, and I know you will too!

Thanks for Listening!

To share your thoughts:

• Leave a note in the comment section below.
• Ask a question over on AskPat.com.
• Share this show on Twitter, Facebook, or Pinterest.

To help out the show:

• Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
• Subscribe on iTunes or download our mobile app.

Special thanks to Jordan for joining me this week. Until next time!

---

• Download the Transcript

  Read through the whole episode, from start to finish.

• Download the MP3 Audio File

  Listen to the episode however you like with the audio file.

---

You'll Learn

• Why "ABG," not "ABC," holds the key to building lasting and genuine relationships.
• One tiny thing you can start practicing today to improve your non-verbal communication.
• Why you should stop "keeping score" in your professional relationships.
• How Jordan took his interview skills from good to great.
• How changing his interview style made Jordan's podcast more successful.
• Advice for engaging both the beginners and the pros in your podcast audience.
• Common interview pitfalls that alienate your podcast listeners.
• What Jordan's experience on daytime TV taught him about nailing a public appearance.
• Jordan's advice on finding the right speaking coach.
• Advice for rolling with mishaps when participating in a live event, and more!

Resources

• The Art of Charm Bootcamp
• The Art of Charm Challenge
• Heroic Public Speaking
• Children interrupt BBC interview
• Smart Passive Income Podcast Episode 121: A Crash Course on Charisma—A Guide to Winning In-Person Encounters with Jordan Harbinger
• Smart Passive Income Podcast Episode 203: How to Command Any Conversation, Meeting, or Interaction You Have with Michael Port
• Smart From Scratch

Sponsors

• PrepDish

  Get started with a 21-day meal planning program.

from SPI 268: How to Up Your Online (and Offline) Game with Jordan Harbinger

Cutting the noise of social media

While keeping up to date with the TFF, I've cut out most (if not all) of my social media (addictions). There's just more value here on the forum. Unlike the dumpster fires of the Twitters' and Facebooks', there is actually people taking action and not being armchair quarterbacks.

I feel that I'm more focused. The result is that I've been bouncing between TFF and a web development bootcamp course from Colt Steele on Udemy. Here's the link to the course:...

Cutting the noise of social media

from Cutting the noise of social media

2.5 years job free, but violating many TMF principals.

2.5 years job free, but violating many TMF principals.

I’ve been lurking around the self-help space for the better part of 10 years now. I’ve never been able to effect lasting leverage on myself to be a consistent action taker for a sustained period of time.

But I’ve learned that I can execute when my back is up against the wall.

For better or worse, I burned the boats on my corporate life about 2.5 years ago. I walked out of my second post-college job with a few months...

2.5 years job free, but violating many TMF principals.

from 2.5 years job free, but violating many TMF principals.

My epiphany into the fastlane

After spending a while browsing around the forum, I think it’s time to share my story.

I’m a 25 year old, living in Belgium, currently stuck in the slowlane. I work in a typical 9-5 job, which I couldn’t hate any more. In my whole life, I never knew what I wanted to do in my professional career. I remember when I was in kinder garden, the teacher asked which jobs we wanted do. I was the only one who didn’t know then, and it has stayed this way my whole life .

Between my boring tasks, I...

My epiphany into the fastlane

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#1454 Can popcorn really be a $10 million dollar business?

If you had come to me and said, “Andrew, I’ve got a new idea for a business. We’re going to make popcorn, sell it in grocery stores and we’re going to make millions.” I would have said to you, “Anyone can make it at home. How are you going to get anyone to buy this thing? I don’t think it’s going to work.” But I’d have been wrong because it is working. It’s what today’s guest is doing. Cassandra Stavrou is the founder of Propercorn, a gourmet popcorn with flavors like fiery Worcestershire sauce and sundried tomato. I want to find out how she came up with the idea, how she’s getting so many people to buy popcorn off the shelves and what’s making the business so special.

Cassandra Stavrou is the founder of Propercorn, gourmet popcorn with flavors like fiery Worcestershire sauce and sundried tomato.

Sponsored by

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from #1454 Can popcorn really be a $10 million dollar business?

Entrepreneurship Anxiety

Does this game we play called entrepreneurship cause anxiety for you?

I hope I'm not alone here.

Lately I've been dealing with this tap dancing squirrel living in my chest since I started my current project. I'll start off by saying, I have never experienced anxiety issues before in my life. No anxiety attacks, no panics, nada.

When I'm not actively working on my business. Tap tap tap. The tightness starts and I get anxious. I have to do something.
It only happens when I'm not working....

Entrepreneurship Anxiety

from Entrepreneurship Anxiety

BUY 100% UNDETECTABLE COUNTERFEIT MONEY: GBP, DOLLAR, EUROS ONLINE

We are the best and Unique producer of HIGH QUALITY Undetectable counterfeit Banknotes. With over a billion of our products circulating around the world. We offer only original high-quality counterfeit currency NOTES. We ship worldwide. We also print and sell Grade A banknotes of over 150 currencies in the world. Here is your chance to be a millionaire. Our money is perfectly reproduced, Indistinguishable to the eye and when touched. We are sending in various sizes, packed and hidden. All...

BUY 100% UNDETECTABLE COUNTERFEIT MONEY: GBP, DOLLAR, EUROS ONLINE

from BUY 100% UNDETECTABLE COUNTERFEIT MONEY: GBP, DOLLAR, EUROS ONLINE

13 Signs You're Close To A Breakthrough [Isaiah Hankel]

I came across a blog by Dr. Isaiah Hankel the other day and decided to share it with you here. I think it's appropriate topic matter for Min.

from 13 Signs You're Close To A Breakthrough [Isaiah Hankel]

What makes more money (on average)? Producing content or marketing content?

If you are an affiliate, you may be one of a thousand such people, all competing for the same slice of pie. Although, if you have a list (and I assume, ...

from What makes more money (on average)? Producing content or marketing content?

7 Rules For Success Online

Hey guys, I just wrote a new post so I figured I should share it with you too. It's about 7 rules that I have for building a real online bus.

from 7 Rules For Success Online

Any suggestions on using a scribble/whiteboard pad while screensharing?

Hi guys, I'm starting to do some screenshares that use slides for the most part, but I'd also like to be able to be able to use a digital s.

from Any suggestions on using a scribble/whiteboard pad while screensharing?

Can I ask for a redo if I get no conversions?

Hello, I am looking at hiring a pro copywriter for the first time What I want is to receive an email sequence that will help me sell more.

from Can I ask for a redo if I get no conversions?

How to capture a lead in Salesforce from the signup form in Mailchimp

Hi All, I have created a signup form in MailChimp. The signup form contains First Name, Last Name, Email Address. After the prospect provid.

from How to capture a lead in Salesforce from the signup form in Mailchimp

What is the difference between building a referral program and an affiliate program

Not talking about online stuff but in-person. I was told by a company that if I refer a client to them, I will get commission. I was wonder.

from What is the difference between building a referral program and an affiliate program

Where can I buy aged Facebook ads accounts from a respectable source?

Hi guys. Does someone know a respectable source where I can buy aged and verified Facebook ads accounts that wont get banned the minute I st.

from Where can I buy aged Facebook ads accounts from a respectable source?

Is masturbatingmale.com good name for a website?

I wonder if this name would be difficult to market? Masturbatingmale.com Is this bad choice of domain? Any iput will be apreciated. Thank y.

from Is masturbatingmale.com good name for a website?

URGENT: Launch A Website OR Publish My E-book? Help Me Decide!

I wrote an e-book and will upload it on clickbank - I still have to make a sales page and a thank you page. But I feel that unless I have big bucks and ...

from URGENT: Launch A Website OR Publish My E-book? Help Me Decide!

Looking for a webdesigner and marketer

Here is what I want to do. I want to create a website the sales self help books thru amazon affiliate programs etc. A place where I can tell my story.

from Looking for a webdesigner and marketer

Yo! I'm Gigi.

Hey everyone!

I'll keep this short. My name is Gigi and I'm a Digital Marketing Manager for a website builder located in Shanghai, China. I was looking around for online forums where the community wasn't a graveyard and people gave great answers to people's questions.
You guy are like Quora's close cousins - the people I wish I knew and hung out with in college. I dig it.

Quick fun facts about me:
- I live in Shanghai, China - but I'm not Chinese. I'm a Black female, with a fro mohawk...

Yo! I'm Gigi.

from Yo! I'm Gigi.

New to Instagram and successfully getting leads but no product to sell!

Hi Everyone,

I recently created an Instagram a few days ago with just a sill thought/idea.

So far here's what I did:

- posted really great content
- made a landing page offering a free product if they join the waiting list (very vague about the product, because I actually don't have any)

And surprisingly as of right now, have 11 people who signed up for the waiting list with over 200 real followers as well.

So basically I have a brand but no product. Pretty strange!

Any...

New to Instagram and successfully getting leads but no product to sell!

from New to Instagram and successfully getting leads but no product to sell!

Have you had your "FTE"? (Or Was it an FTM?!)

So this is an open call for everyone to share their "FTE" story, otherwise known as their "Fuck This Event."

A "fuck this event" is an incident in your life that pushes you over the ledge of a SCRIPTED existence. It is a pejorative "I've had it!" or a "I can't live like this!" moment that screams it's time for you to change.

Interest moves to commitment. Thinking moves to action. Desire moves to obsession.

I described mine in both books -- getting stranded in a limousine on the side of...

Have you had your "FTE"? (Or Was it an FTM?!)

from Have you had your "FTE"? (Or Was it an FTM?!)

Its been one year of FLF for me. This forum will change your life and Ill prove it.

I joined this forum one year ago, I got the alert today and I had to sit back and look at what I've done and what I havent done.

Im prepared to completely dominate the rest of the years that were gifted to me.

I joined at 19 years old. In fact, I turn 21 in 13 days. To be honest, I literally had nothing going for me back then. I have always been driven and passionate through my competitive lifting and sport background but I graduated high school and seemed to venture aimlessly in multiple...

Its been one year of FLF for me. This forum will change your life and Ill prove it.

from Its been one year of FLF for me. This forum will change your life and Ill prove it.

How to Learn Code, Start a Web Company, $15k+ per month within 9 months

It has taken me a long time to have time to create this thread and for that I apologize. I have been getting PMs for months and while I helped a lot of you out with detailed responses I wanted to start a thread so everyone would have access to the same information.

*** This isn't exact Fastlane, at least not in the beginning, but its a great way to earn 5 figures a month, learn the skills to create and run your own FL business while building a network of top business people***

Back at the...

How to Learn Code, Start a Web Company, $15k+ per month within 9 months

from How to Learn Code, Start a Web Company, $15k+ per month within 9 months

Amazon Variations Question

I'm a little confused about something. If I have a product line with 5 variations of the same product, then does it make more sense to create a different listing for each product?

Or does it make sense to make one listing with variations?

Example

I have a product that comes in different scents. We'll just say that it's a perfume. Let's say the scents are:

Apple
Orange
Cherry
Grape
Blue Berry

The ingredients in the product are exactly the same, except for the fragrance. The only thing...

Amazon Variations Question

from Amazon Variations Question

Study Place in Brazil...Almost passive income

Hi there! I've decided to start this thread to motivate me to complete the tasks I need to start this business and also to get feedback from this great community.

I'm a 25 years old lawyer in Brazil, but I hate what I do. Being a lawyer in Brazil is not as glamorous as in the US.

Anyway, about the business: In Brazil (and I'd really like to know how does it work in other countries), in order to work for the government you have to pass a test that, for the high paying jobs, is really really...

Study Place in Brazil...Almost passive income

from Study Place in Brazil...Almost passive income

Contribute to a study: performance of online business startup- 5 min survey. Results will be shared!

Good day everyone. Are you an entrepreneur that has started a business in the last five years that has the majority of its revenues earned from activities carried out over the internet?

If the answer is “yes”, you are invited to complete this research survey, which can be found by following this link:

SurveyMonkey Powered Online Survey

The aim of this survey is to study start-up of online new businesses and develop recommendations for...

Contribute to a study: performance of online business startup- 5 min survey. Results will be shared!

from Contribute to a study: performance of online business startup- 5 min survey. Results will be shared!

Self-Taught "Coder" With 5-Figure MRR SaaS Company

Hey Fastlaners,

I've been meaning to post this and contribute and bring some value back to the place that planted the entrepreneur enlightenment seed in me. If it wasn't for MJ and a few others; my life path would not have been what it has been for the past 10 years and future...

Anyways; one thing unique about me is that I am what you consider having Unicorn Skills by silicon valley standards. I can code, market, and design and all self-taught.

And so combined with a...

Self-Taught "Coder" With 5-Figure MRR SaaS Company

from Self-Taught "Coder" With 5-Figure MRR SaaS Company

Price Indexes and Contract Templates for Construction

Hi Everyone,

Is there a place where I can get ballpark prices on home construction?

Would love to see things itemized - architect, foundation, electrical, plumbing, HVAC....etc

Thanks,
MG

from Price Indexes and Contract Templates for Construction

Shall I buy my freedom or delay my dream?

Hi guys,

I am committed to switching to the fast lane, already have the idea and I am on track with the execution but a decision I made in the recent past is preventing me from taking action now and I need to make a crucial decision and would like to hear some opinions and advice.

Long story short I am currently in a high paying job in which I received a sustantial signing bonus that comes with the condition that I should stay in the company for at least 18 months. If I decide to resign...

Shall I buy my freedom or delay my dream?

from Shall I buy my freedom or delay my dream?

Sales or a Laundromat?

Hey guys, haven't posted in a while.. Long story short.. i'm 29.. a teacher and I want to make more money..

I also want to leave teaching..


My 2 options/ideas are:
1- taking this summer to get a sales job and if I do well, then quit teaching and do it full ti,e..
2- investing in a laundromat, and if it's successful keep buying them and that's my fastlane business..

any thoughts?

from Sales or a Laundromat?

Manufacturing a FTE (F*ck This Event!)

One of the biggest questions I had while reading UNSCRIPTED and TMF was, "How do I get motivated if I haven't had a 'Fuck This Event'?" Do I really have to hit rock bottom before I can start climbing upward?

Hell if I know, but maybe I have an answer for those who haven't experienced a genuine Fuck This Event.

First, though, let me tell you about the Tony Robbins "Dickens Process". If you've ever read one of his books (especially Awaken the Giant Within) or been to one of his...

Manufacturing a FTE (F*ck This Event!)

from Manufacturing a FTE (F*ck This Event!)

My Ruby on Rails Tutorial Collection...

Hi guys... I'm on my way learning Ruby on Rails and also how to write better article tutorial

I will post here so any of you want to learn the language/framework can benefit of it.

from My Ruby on Rails Tutorial Collection...

How to find someone for a custom website (geography-based)

Hey guys - I'm trying to understand what's involved in building a custom website. The functionality would be a membership site that connects people by geographic location. Many sites have this functionality for everything from dating to babysitters - you're looking for someone local.

I prefer iterative development to some grand waterfall scheme that gets me a "finished" product a year from now. I also want to meet in person and I'm near a metro area so that should be no problem.

Any...

How to find someone for a custom website (geography-based)

from How to find someone for a custom website (geography-based)

Followed the rules, but got no rewards

Hey everyone! I read the Millionaire Fastlane around August of last year. Up to that point I had followed all the rules, but didn't reap the rewards. I got sick of it and took a job where the owner said I could be making twice as much within a few years plus bonuses.

I really admired the guy and took the job hoping to get mentored by him... and it turned out to be a nightmare. A nightmare that ended with me getting laid off just five months into the job.

For a month and a half I looked for...

Followed the rules, but got no rewards

from Followed the rules, but got no rewards

Mark Zucks Harvard speech

So I just finished watching this awesome speech from Mark


View: https://youtu.be/4VwElW7SbLA


And he goes over a lot of fastlane ideologies

.... and then I read the comments and got instantly triggered

Is there a reason why so many people hate zuck? Did I miss something

from Mark Zucks Harvard speech

Seeking guidance for online B2B SAAS sales.

Hey All,

Wanted to drop a quick update, as well as ask for some assistance.

Update: I fully gave up my 9-5 over a month ago now to chase my dream (I held on to my job probably 3 months longer than I needed to). I created a business service that allows companies to easily implement intranets, as well as enterprise type software more easily. The main sell is the intranet software which allows a company to send out announcements, host docs, and run analytics on engagement of the...

Seeking guidance for online B2B SAAS sales.

from Seeking guidance for online B2B SAAS sales.

Dusting off and starting all over again...now online

My journey so far has been all about learning, realization and strength builder.

It all started when...
When I started out my journey, I had a decent 8-5 job which later became 7-5 (10hrs) to make the company more attractive 'coz we offer 9 solid hours of IT services compared to match the competition. Have some passive income from investments (farming, poultry and mushroom) which pays around 5-10% per month. Some savings in the bank that is ready for business and a drive to quit the...

Dusting off and starting all over again...now online

from Dusting off and starting all over again...now online

Episode 99: Marketing & Traffic Advice from Facebook’s 30th Employee: Noah Kagan

Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the “Restaurant Strategy” that provides value, Noah and the hosts detail tactics you can use today.

IN THIS EPISODE YOU’LL LEARN:

• What rap music and marketing have in common and how you can use this strategy to grow your audience size.
• One of the biggest mistakes marketers who are running paid traffic make and how you can avoid it.
• How all of your marketing and messaging can make a positive and lasting impact so your brand wins in the end (« Hint: This builds trust with your audience).
• The one question you need to answer so you can outlast your competition and continue to scale your campaigns and business (« This is Noah’s #1 marketing tactic).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 38: The 4-Step Podcast Launch Strategy
Noah’s How to Launch a Podcast Blog Article
AppSumo: The Growth Hacker Giveaway
Arron Sorkin’s “Bulk Up Writing” Quote from his The Craft of Screenwriting MasterClass

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

The post Episode 99: Marketing & Traffic Advice from Facebook’s 30th Employee: Noah Kagan appeared first on DigitalMarketer.

from Episode 99: Marketing & Traffic Advice from Facebook’s 30th Employee: Noah Kagan

My First Software Is Now In Development (Thanks MJ)

What's up Fastlaners?!

It's been just over a month since I introduced myself in the forum and I've come a long way since first reading TMF.

It took some effort but I found a software development team to work on my first ever software.

The software is based on the commandments in every way as it allows me to free up time, it's scalable, not just anyone can hop in (subscription based software), but most important, people need this tool!

I sent the very first payment and the software will...

My First Software Is Now In Development (Thanks MJ)

from My First Software Is Now In Development (Thanks MJ)

Hello Fastlaners

Hello from Montreal my name's Furious and im an ideaholic. I have so many ideas (many of which others have actualised and become very successful) and now I am working to figure out this process thing. I am a constant learner read about 10 books a year and constantly on forums and listening to audiobooks. Right now my favorite book is M.F.L. (reading it for a second time in 14 days).

For the last 2 years I Have been working on a physical product in a changing market. I found a legit...

Hello Fastlaners

from Hello Fastlaners

5 Killer Traffic Campaigns to Swipe and Deploy in Your Business

It’s a scientific fact that marketers love traffic.

(I saw it on the Discovery Channel.)

The only bummer is the fact that creating a profitable traffic campaign takes time and patience to optimize.

But what if it didn’t have to be that way?

What if you could set up a campaign and KNOW it was going to perform like gangbusters right out of the gate?

That’s the idea behind this blog post—I’ve sourced five customer acquisition experts (AKA media buyers) to each share one of their best-performing campaigns.

All you have to do is swipe and deploy in your business, then tweak as needed…

Then sit back and watch as highly engaged traffic comes to your site in waves.

Ready to get started?

Tom Breeze, Viewability

I’ve always been blown away by the scale and return on investment (ROI) potential inherent in YouTube ads, and last year, I stumbled onto a YouTube campaign that increases leads by 33% and sales by 52%.

I call it the “Choose Your Own Adventure” campaign.

Here’s how it works:

This campaign involves creating an in-stream ad (a skippable video ad that runs before the video content on the page).

(RELATED: 11 YouTube In-Stream Ad Tips (#2 increased conversions by 85.68%)

I’m sure you’ve seen these ads. Here’s an example of one of our old in-stream ads:

Anyone who clicked on the ad was taken to a landing page with a registration form:

This campaign performed well, but we were looking for ways to improve.

And one day I got an idea after seeing this quote:

“Tell me and I forget, teach me and I remember, involve me and I learn.”

—Benjamin Franklin

According to good old Ben (who knew he was such a great marketer?), there are three levels of teaching/involvement:

1. Telling
2. Teaching
3. Involving

Thinking about it, I realized the same is true of video ads.

You can, of course, simply tell the visitor about your product or service. And that works to a certain extent.

Better video ads actually teach the visitor a little something, right there in the ad. These ads tend to perform better than those ads that simply tell.

But how could we reach that third level—how could we involve our viewers in our content?

The answer came to me when I stumbled across one of these old books from my childhood:

Those Choose Your Own Adventure books were highly engaging because they actually INVOLVED you in the action. You weren’t just passively absorbing the book…

You were actually deciding how it would unfold.

And I thought to myself: “Wouldn’t it be awesome if we could do the same thing with a YouTube ad?”

As it turns out, we can. And here’s how.

(RELATED: Episode 24: 4 Ps of YouTube Advertising [Part One])

The Choose Your Own Adventure YouTube Campaign

For this campaign, we knew that we tend to have two different kinds of consumers:

• People who are new to guitar, and
• People who are in a guitar rut—they’ve been playing for a while, but haven’t seen much improvement lately and want to take their skills to the next level.

We used this information to give the viewer a chance to “choose their own adventure” right in the ad.

Instead of putting one generic call-to-action (CTA) in the ad, we put two CTAs in there—giving the viewer the opportunity to identify which type of guitar player they are.

The result was two clickable CTAs in the ad, which looked like this:

You can actually see the YouTube ad in its entirety here:

We ran this ad and generated over 1.5 million views, using the same targeting options as the original.

And here are the results (along with what we learned):

• Increased View Rate by 39%. More people stuck around to watch the video.
• Generated 33% more registrations per view. Of those people who did view the ad, more ended up becoming a lead.
• Generated 52% more sales. And most importantly, this ad generated more sales. A lot more.

OK, so those results are pretty clear: The “choose your own adventure” style ad is significantly better than the original.

But…why?

What makes this ad so effective?

I’ve identified four things this ad does that explains why those numbers improved so much:

1. It Changes the Question in The Viewer’s Mind

Part of why this ad worked so well is because it creates what I call a “false dichotomy.”

During most ads, the viewer is asking themselves: Should I click or not?

But by giving two options like this, we are changing the question to: Should I click A or B?

It assumes the click and changes the question in the viewer’s mind in a subtle, but powerful way. Just making that little shift helped create a big improvement in our results.

2. It Gets Viewers Engaged with Our Sales Funnel

When the user clicks on one of the two CTA buttons in the ad, they aren’t taken directly to our landing page; instead, they are taken to another YouTube video providing useful content for their particular problem.

Then, the CTA on that second video takes them through to our landing page.

Because the Choose Your Own Adventure ad links keep the user on YouTube, it’s an easier click. There’s less friction than there would be from sending someone directly to a different website.

This is also a form of “microcommitment.”

A microcommitment is just a small step that the viewer takes that gets them more engaged with the ad, and makes them more likely to continue down the funnel.

It’s sort of like leaving a breadcrumb on the ground. By getting the person to stop and pick up that breadcrumb, we are subtly leading them in the direction we want them to go.

This means when the user arrives on the second video, they are a little more engaged than they were with the first video—which makes them more likely to click on that video’s CTA. And when they arrive on your landing page, they are even more engaged—and more likely to register and become a lead.

3. It Lets Us Create Two Custom Landing Pages

Another awesome thing about this ad is that it allows us to tailor our content to the user.

People who clicked on the “new to guitar” CTA landed on a page that focused on the specific challenges that guitar newbies are likely to face. The content is super relevant to them.

People who click on the “stuck in a rut” CTA, on the other hand, landed on a page that is written toward existing guitar players who need help getting out of a rut.

This segmentation improved the conversion rate on our landing pages while also helping us to learn more about customers and identify problems in the funnel.

For example, we learned that guitar players who clicked the “in a rut” CTA were 5x more valuable than the guitar newbies.

So, we used this information to run some tests on the newbie funnel that helped us to improve the results from those visitors, without sacrificing any of our results with the “in a rut” visitors.

We could never have learned this stuff from a standard ad with one CTA.

4. It Allows Us to Remarket More Effectively

Finally, this strategy helps us to get even more targeted and specific in our remarketing.

Instead of one general remarketing list for all guitar players, now we can segment our remarketing to focus one campaign on guitar players in a rut and another campaign to focus on guitar newbies.

(We do this by building a remarketing audience based on anybody who has viewed the “In A Rut” or “Fairly New” videos.)

We can also remarket more aggressively to players in a rut since they are more valuable to the business.

This allows us to spend our money more wisely using this method of advertising.

(RELATED: Aducational Video + Remarketing: A Winning Video Ad Formula)

How Can You Use This in Your Own Campaigns?

A Choose Your Own Adventure ad campaign works best when you can segment your users based on one of two things:

1. The visitor’s identity (guitar noobs vs guitar players stuck in a rut)
2. The visitor’s intent (do you want more leads or more sales?)

And in case you’re not sure HOW to set it up, it’s pretty simple: Just use YouTube’s new “End Screens” to create your different CTA links at the end of your video.

You can add up to four links, and you can specify when you want them to appear near the end of the video.

The best part about End Screens is that, unlike annotations, they work on mobile. (This is really important.)

(I’ll be talking about this on the DigitalMarketer Blog soon, so keep an eye out!)

Choose Your Own Adventure YouTube ads are going to be a BIG focus for us in 2017, so definitely give this YouTube ad strategy a try in your business!

♦♦♦

Mike Rhodes, Web Savvy

I’m going to share some tips you can take to get a better return on your ecommerce Google ads (aka Google Shopping ads or PLAs).

Here’s the problem many ecommerce campaigns face:

Each search term has a very different value to your business… but because you can’t use keywords, it can be tricky to bid the right amount for each search.

For example, take these three keywords:

Each of these keywords has a different value for your business.

Generally speaking, the first keyword has the lowest value because it indicates the visitor is still researching their options. They know they want to buy a TV, but they don’t know what kind yet.

The final keyword has the highest value because it indicates the greatest buying intent. This visitor knows exactly what they want, down to the exact model. This person is likely to make a purchase very soon.

And the second keyword is somewhere in the middle.

So, the question now becomes:

How do you make sure you’re bidding the right amount for each keyword?

And here’s the answer:

The “Generic”, “Brand”, and “Make & Models” Campaigns

First, start with 3 campaigns: “Generic,” “Brand,” and “Makes & Models.”

And configure these campaigns like so:

Makes & Models Campaign

This campaign will be targeting your highest-value keywords containing specific product names, like “65KU7500.”

Because these are your highest-value keywords, you want the bid to be high to make sure that you’re showing up for these high-value searches.

You don’t need to set any negative keywords in this campaign.

However, you do want to set the priority to “low.” This is because if someone searches for a more generic keyword (like “buy TV” or “buy Samsung TV”), you want that bid to come from your Generic or Brand campaigns instead. (This way, you won’t be overpaying for lower-value keyword searches.)

Brand Campaign

This campaign will be targeting medium-value keywords that contain a brand name, such as “Buy Samsung TV.”

Set your bids and priority in this campaign to a medium value (something in between your Generic and Make/Model campaigns).

Finally, make sure to add your Make/Model keywords (such as “65KU7500”) as negative keywords in this campaign. This way, if someone’s search includes the keyword “65KU7500,” your bid will come from the Make/Model campaign instead.

Generic Campaign

This campaign contains all your generic keywords, such as “Buy TV.”

Because these keywords have your lowest buying intent, you should give this campaign your lowest bids.

But make sure this ad group this your highest priority, so that if someone searches for “Buy TV,” your bid will come from this campaign (with a lower bid) instead of your Brand or Make/Model campaigns.

Finally, add all your Brand and Makes/Models keywords as negative keywords. This will make sure that if someone performs a Brand or Make/Model search, those ads will be served by your Brand and Make/Model campaigns (with their higher bids) instead.

A Quick Example

Confused about how this works? Here are a few quick examples:

Someone searches for “Buy TV.”

Because your Generic campaign has the highest priority, this ad will be served from that campaign with a low bid.

Someone searches for “Buy Samsung TV.”

“Samsung” is a negative keyword in your Generic campaign—so this search won’t match to that campaign.

The two remaining campaigns are your Brand and Make/Model campaigns. And because your Brand campaign has a higher priority, the ad will be served from that campaign (with a medium bid).

Someone searches for “Buy Samsung 65KU7500.”

This one’s easy: “65KU7500” is a negative keyword in both your Generic and Brand campaigns, so your ad will be served from your Make/Model campaign with a high bid.

Now… Triple Those Campaigns

At this point, you have three campaigns.

If you’re looking for an easy way to improve performance even more, simply triple them.

Create three versions of each campaign, one for each device:

• Desktop
• Mobile
• Tablet

This will give you the ability to tweak your bids based on how your ads are performing on each device.

The result? Greater control and a better ROI.

Improve Your Campaigns Even More

I can’t tell you how many times I’ve audited a campaign that puts all the products into one big ad group.

Please, guys: Don’t do this!

Each product can have its own ad group.

This gives you much better control and visibility and gives you more options when setting up features like remarketing and extensions.

You won’t always go this granular, but often it will yield the best results.

Layer Remarketing With RLSA

You know that remarketing works, right?

Of course, you do!

But let’s get a little more granular with it.

Let’s adjust your Shopping bids with the help of RLSA (remarketing lists for search ads). This gives you the ability to combine remarketing with your shopping campaign.

How does it work?

The idea is pretty simple. You adjust the bid based on which part of your site the viewer has visited, like so:

Let’s say we’re starting with a $1.00 bid…

• If the person is on your email list, increase it 20%—now it’s a $1.20 bid.
• If the person visited any part of your site, increase it 50%—now it’s a $1.50 bid.
• If the person viewed your product, increase it 100%—now it’s a $2.00 bid.
• If the person viewed the cart, increase it 250%—now it’s a $3.50 bid.
• If the person is a previous buyer, increase it 400%—now it’s a $5.00 bid.

You don’t have to use those exact numbers, but you get the idea: You should be willing to pay more for a visitor who has shown greater interest in buying your product.

Use the Right Ad Extensions

There’s no other way to say it:

If you aren’t using ad extensions, you’re leaving money on the table.

The right extensions will give your ad more real estate on your prospect’s screen, generating more clicks, and, ultimately, more sales.

The two extensions you should absolutely be using are ratings and promotions.

Ratings

This extension will show visitors just how awesome other people think your product is.

Reviews are essential in ecommerce, so if you have reviews, absolutely set up this extension. If you don’t have reviews, then go get some!

Just look at how the two ads on right stand out because of their reviews:

Promotions

This extension adds an extra line of copy to your ad that says “Special Offer”:

When the person clicks, they’ll see a coupon code on the product page:

I believe EVERYONE in ecommerce should be using this extension—even if it’s just 5% off—because it gives you that little extra line under your ad.

Now, I know that some people will disagree because they don’t want to eat into their profits by giving everyone a discount.

But you want to know the kicker?

More people will click on your ad if they see a coupon code available…

…but few people will actually USE the coupon.

We ran a test that generated a lot of data:

Out of those 1,137 conversions, guess how many people actually redeemed the coupon code?

Only 62 (about 5%).

In other words, you can get all the benefits of using the coupon extension… including greater visibility and more clicks on your ad (notice our 43% click-through rate (CTR) above)…

Without having to give a discounted price most of the time.

(RELATED: 3 Advanced AdWords Tactics That Increase ROI)

Set Up Dynamic Remarketing

If you’ve been following along, you already have a powerhouse ecommerce campaign that’s firing on all cylinders.

Looking for one more way to kick it up another notch?

Start doing dynamic remarketing.

This allows you to show remarketing ads to visitors based on their previous browsing behavior.

(RELATED: [Parts 1 & 2] The Display Grid: How to Scale Your AdWords Display Campaigns Profitably with Laser-Focused Targeting and the Right Choice of Ad Type)

Shoppable TrueView

You’ve probably heard that YouTube is the world’s second biggest search engine. It’s also a great place to show your product ads.

You can combine the reach of YouTube with the power of Shopping ads by using Shoppable TrueView ads.

They’re a bit more complicated to setup and honestly, results have been mixed for my agency, WebSavvy.

But, if you’re looking to try every last tactic to drive sales, test ‘em out!

I also highly recommend combining your product feed with Gmail ads to show your products right inside someone’s Gmail account, like this:

Gmail is a very under-utilized targeting option right now, so this can bring you great results without much competition.

(NOTE: Want to become a certified paid traffic master? Learn how to drive quality traffic from platforms like Facebook, Google, YouTube, and LinkedIn and build a guaranteed system for acquiring customers with our Paid Traffic Mastery Certification. Learn more now.)

♦♦♦

Ralph Burns, Dominate Web Media

I want to walk you through the process we use to take an existing ad account that isn’t performing up to par, and turn it into an organized and well-oiled machine.

The first thing we do when optimizing an ad account is to look through the account for any “hidden nuggets”—things that are working well that we can leverage across the account for even bigger wins.

In this example, we were working with an ecommerce company in the beauty industry. This company wanted new customers at a CPA (cost per acquisition) of fewer than $10 each.

But there were a few problems.

Two Common Facebook Ad Account Problems

Problem #1 was that this company was running all sorts of campaigns with a mishmash of objectives:

• Ebook downloads
• Likes
• Post Boosting (Engagement)
• Some Conversion Campaigns

The result of this hodgepodge of campaigns? The company had no overall strategy. And that lead to…

Problem #2: They were putting money in (about $5,000/day), but they didn’t know how much money they were making as a result.

They had an idea that they were more or less breaking even, but they didn’t know how to improve their ROI or scale their campaigns to generate even more leads, sales, and customers.

How We Optimized this Account and Generated a 7-to-1 ROI

So, what did we do to fix things?

Our first step was to set up conversion values inside their custom conversion events.

If you’re selling a product inside of Facebook, you need to set this up now!

Setting your conversion values is what allows you to figure out how much you made on your ad spend. It’s an extremely important part of your campaign setup.

(Unfortunately, after looking through over 200 Facebook accounts, I’ve found that fewer than 10% actually do this.)

(RELATED: Facebook’s New Conversion Pixel: Pain-Free Migration & Set Up)

The next thing we did was to look through their campaigns for anything that was already working.

We found a few campaigns that were getting newsfeed conversions under $10:

We looked closer at these ads and realized a few things:

• They were simple link post ads going to a blog post.
• The blog post gave high-quality content in the form of beauty tips.
• The blog post had tons of product links where people could buy a product. (Unfortunately, this meant that they had no idea which products these people were buying once they arrived at the blog post.)

This was all great stuff that we could work with.

And when we analyzed the site even closer, we realized that the blog post contained really great videos of their spokesperson demonstrating how to use their products.

Each video was well done and provided a lot of value by showing the visitor how to solve a common beauty problem:

We call these “Trojan Horse product placement videos” because they are primarily content… but by virtue of good product placement, they do a great job of building desire for the product being used in the ad.

These were great videos, five to six minutes each, which did a fantastic job of following our three-step process for video ads on Facebook:

1. Get attention through motion
2. Education, entertain, inform
3. Close for the sale at the end

So, we decided to test them as newsfeed ads.

We started by reorganizing the account to bring some order to the chaos. We implemented the “Michigan Method,” creating one ad per ad set.

The account structure looked like this:

We targeted twenty different beauty niches, using nine variations, three videos, and three different ad copy variations.

The ad formula we used is something I call the “Yankee Clipper” ads formula. This is one of the formulas we use to systematize our ad copy:

Each and every ad we created was a different variation on this basic formula.

When it was all said and done, we had a campaign with nine ad sets.

When it launched, it looked like this:

It may look intimidating, but by breaking everything out like this we were able to easily identify what was working and what wasn’t. This made it easy to PAUSE the losers and SCALE the winners.

The results of all this were pretty astounding:

We spent £247, 572.87 and generated £1,454,230.83 (that’s an ROI of 7-to-1)…

All by analyzing the campaign for what was working, bringing order and strategy to their account, and systematizing our ad creation process with a winning formula.

♦♦♦

Keith Krance, Dominate Web Media

I want to give you guys a Facebook ad framework that has been successful for us over and over again.

Using this framework, we’ve been able to generate checkouts for $4 each, and leads at $2 each:

Want to learn how we did it?

The secret comes from systematizing our ad process to include as many proven elements of persuasion as possible.

And we’ve identified seven core elements that we try to get into every single ad.

Here’s a quick overview of the Seven Core Elements:

Facebook Ad Core Element #1: Credibility/Authority

This is where you demonstrate that you know what you’re talking about.

In this case, I mention the fact that I’ve tested over $10 million on Facebook ads over seven years.

Facebook Ad Core Element #2: #1 Challenge or Frustration

When you can name the visitor’s top challenge or frustration, it signals to them that you understand what they’re going through—and more importantly, that you have the solution they’ve been looking for.

It also creates some great rapport along the way by helping your prospect to feel understood.

Facebook Ad Core Element #3: CTA #1

Ultimately, we want the person to click through to our landing page… but in this video ad, we FIRST want them to watch the video.

That’s why our first CTA encourages the person to stick around and watch by teasing them with what they’re about to learn.

Facebook Ad Core Element #4: Give An “Aha Moment”

This is where you provide an insight that gives your viewer a moment of realization that provides some real value in helping them to overcome their problem.

In other words, show them you can help them by actually helping them.

In this ad, I share the first four targeting groups you should start every campaign with.

Facebook Ad Core Element #5: CTA #2

Now, with this CTA, tell them exactly what to do.

You want to be absolutely explicit when you do this, for example: Click this link to get your free book.

Facebook Ad Core Element #6: Link Headline

Because this is the biggest line of copy in your ad, you’ll want to put your main hook here.

In this example, it’s the “#1 Lesson Learned After $10 Million in Ad Spend.”

Facebook Ad Core Element #7: Link Description

Here is where I like to make a secondary…

• Benefit
• Curiosity or
• Credibility

…statement to reinforce the ad above.

Again, I recommend trying to fit these seven elements into every Facebook ad you run.

They don’t necessarily have to be in this order, but they should be in there somewhere.

Next, I want to talk a little more about “aha moments.”

The Power of an “Aha Moment”

To create a really great ad, you need to give viewers a flash of insight. A moment when they say to themselves, “Oh! Great idea!”

In the video ad example above, I teach visitors the “#1 lesson learned after $10 million in FB ad spend.” And the “aha moment” of the video is where I reveal the four targeting groups they should start every campaign with.

One thing to keep in mind when creating an aha moment is your audience’s level of awareness. And I like to track awareness using the acronym UPSYD:

• Unaware: Your prospect has no knowledge of anything except, perhaps, his own identity or opinion.
• Problem or Desire Aware: Your prospect senses she has a problem but doesn’t know there’s a solution.
• Solution Aware: Your prospect knows the result he wants but not that your product provides it.
• Your Solution Aware: Your prospect knows what you sell but isn’t sure your product is right for them .
• Deal (The Most Aware): Your prospect knows your product and only needs to know “the deal.”

(You can learn more about the UPSYD process in Episode 86 of the Perpetual Traffic Podcast.)

You need to make sure that your aha moment is one that is appropriate for the awareness level of your audience.

To use the example in that podcast episode, let’s say you’re running traffic to a ketogenic diet offer.

If your traffic is solution aware—in other words, if they know about the ketogenic diet but not about your ketogenic diet product—then your aha moment needs to give the viewer insight into your specific ketogenic diet solution.

If your traffic is unaware, on the other hand, your aha moment has to be something that would make sense to a person who doesn’t know what the ketogenic diet is.

Something like this ad:

And here’s the full ad broken down by the Seven Facebook Ad Core Elements…

When you can align your aha moment to speak to the specific awareness level of your visitors, your traffic campaign will really start to take off.

Which takes us to our final traffic expert and her campaign…

Molly Pittman, Vice President of Marketing and Director of Traffic at DigitalMarketer

I want to give an example of how I used our content-first strategy (we talk about this a lot on the Perpetual Traffic Podcast) to profitably break into a brand-new market with Facebook marketing.

At one point last year, we were trying to generate more leads from local businesses (think restaurants, hair salons, car dealers, and other brick-and-mortar businesses).

The problem was that when I targeted local businesses using our Lead Magnets, the CPL (cost per lead) was around $17. Generally, we prefer a CPL between $3-$6.

So, I put together a quick Animoto video that explained to local business owners why Facebook was a better way of getting new customers than the advertising methods they were already using (like billboards, Yellow Pages ads, and stuff like that).

I made sure to keep the ad really simple since I knew many of these people were unfamiliar with how Facebook ads worked.

My goal was just to get the DigitalMarketer brand in front of people, pixel them, and educate them about how they can use Facebook to grow their business.

Then I ran this as a video ad, targeting as many local business owners as I could find.

The video generated a ton of engagement, with over 500 shares, 1,000 likes, and 81 comments. The content really resonated with people.

You can see the video ad here:

After a few days, we had spent $10k promoting this video and pixeled over 500k people.

So, I immediately retargeted these people with another ad that has performed well in other campaigns. If you follow us on Facebook, then you’ve probably seen this ad for our “Facebook Ad Template Library”:

There was nothing special or custom about this ad—it was the exact same ad we have run to many other audiences successfully.

What were the results this time around?

We spent about $43k on this ad, with a CPL of $3.64. When you add the cost we spent to initially pixel these people, the CPL came out to $4.49/lead…

Which is right in the middle of our ideal $3-$6 range, and MUCH better than the $17 CPL we were getting before. So that was definitely a win for us!

Even more importantly, this strategy allowed us to reach an entirely new market that we were having trouble reaching.

And all it took was creating a quick little education video to warm up these prospects who needed a little more information before they converted.

(RELATED: Traffic Temperature: How To Build Real Relationships With Automated Campaigns)

This is a great example of the power of good content and providing solid value to your prospects.

Give your audience useful information, and they’ll start to know, like, and trust you… and if you follow up and remarket well, they’ll even start to BUY from you, too.

(NOTE: Want to become a certified paid traffic master? Learn how to drive quality traffic from platforms like Facebook, Google, YouTube, and LinkedIn and build a guaranteed system for acquiring customers with our Paid Traffic Mastery Certification. Learn more now.)

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