Do you know what makes you referable?
1) You turn up on time.
2) You have manners (say please and thank you).
3) You do what you said you were going to do (or at least let people know if things are slipping).
4) You're competent.
Notice how only one of those is your actual skill set? People buy from people. Show you're a person first and foremost.
To me, building a personal brand is about positioning yourself in people's minds as "The XYZ Guy".
The simplest way to...
Do you know what makes you referable?
from Do you know what makes you referable?
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