Every morning I head into Starbucks to consume enough expresso to overcome my hatred for my job. Today, however, something was different. 12 feet from the door stood a competing coffee stand, operated by one guy. It looked like an old school lemonade stand. I snapped this horrible picture:
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Watching for a few minutes, he was getting good traffic! This was a great illustration of the value skews:
1: Cut the price; there's still a margin after you slash Starbucks'...
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