Thursday, July 15, 2021

What's Your Advice on Traversing the Desert of Attrition?

At present, I know a lot of what I'm doing (direct lead generation through cold calling/personal networking and then paid advertisement) requires time to work. Perhaps I'm impatient. But I suppose the struggle I'm dealing acutely with is figuring out how to suss feedback out of the void -- the orange echo gumballs amid those useless white gumballs of diffusion in the entrepreneurial machine MJ once described (p. 312 in Unscripted). This is specific to learning paid advertising campaigns...

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