Why is Domino’s Filling Potholes? - Baer Performance Marketing
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The transport of a freshly-baked pizza can be fraught with peril for delivery drivers. One unexpected bump or pothole will easily spill, splatter or ruin a pie.
To prevent pizza jostling-related crises, fast-food giant Domino’s Pizza took matters into its own hands and developed a plan to repair deteriorating roads across the United States.
Through the “Paving for Pizza” initiative...
Marketing for pizza
from Marketing for pizza
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