Thursday, June 11, 2020

Make sentences punchier

A client suggested this for ad copy:
  • We offer everything your home office needs under one roof.
  • We offer a free next day contactless delivery throughout Ireland.

I suggested they change "We offer" to "Get":
  • Get everything your home office needs under one roof.
  • Get free next day contactless delivery throughout Ireland.

… or just remove “We offer” completely:
  • Everything your home office needs under one roof.
  • Free next day contactless...

Make sentences punchier


from Make sentences punchier

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