C = 4m + 3v + 2(i-f) - 2a
Wherein, the probability of Conversion (C) is dependent upon visitor Motivation (m), force of the Value Proposition (v), presence of Friction (f) & Anxiety (a) in the process, and Incentive (i) offsetting Friction that cannot be eliminated.
been reading / watching this labs stuff for the last month, solid work all around.
Thoughts?
Wherein, the probability of Conversion (C) is dependent upon visitor Motivation (m), force of the Value Proposition (v), presence of Friction (f) & Anxiety (a) in the process, and Incentive (i) offsetting Friction that cannot be eliminated.
been reading / watching this labs stuff for the last month, solid work all around.
Thoughts?
from The MECLABS conversion heuristic
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