I will give an example.
Pretend you sell a glowing collar for pets.
Do you focus your entire funnel (ads, website, messaging) on:
1) one single type of customer: young, female, cat owner;
2) go as broad as possible and try to appeal to everybody: all the pet owners.
So, would you niche down and try to catch a fish in a small pond, or go broad and try to get as many people interested as you can?
Pretend you sell a glowing collar for pets.
Do you focus your entire funnel (ads, website, messaging) on:
1) one single type of customer: young, female, cat owner;
2) go as broad as possible and try to appeal to everybody: all the pet owners.
So, would you niche down and try to catch a fish in a small pond, or go broad and try to get as many people interested as you can?
from Narrow Vs Broad Marketing. What approach has worked best for you?
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