Hi guys,
I've been thinking a lot over the last few weeks about how I've never really followed through with an idea for a brand or product. I always thought it was Shiny Object Syndrome and the fact that when it got serious, I just didn't dare.
After some reflection, however, I think it's a deeper problem, namely extremely heightened loss aversion that is almost pathological.
I just have an extreme panic about investing capital in ideas for brands, products ... Anything that requires a...
Read more
I've been thinking a lot over the last few weeks about how I've never really followed through with an idea for a brand or product. I always thought it was Shiny Object Syndrome and the fact that when it got serious, I just didn't dare.
After some reflection, however, I think it's a deeper problem, namely extremely heightened loss aversion that is almost pathological.
I just have an extreme panic about investing capital in ideas for brands, products ... Anything that requires a...
Read more
from Extreme Loss Aversion - what are my options? (Working 9-5 for the rest of my life is not an option)
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