Hello
i'm looking to start conducting market research to find a blue ocean strategy. In the books it talks about doing infield work and market research
1) In the blue ocean shift, it mentions the importance of being in the field to assess pain points.
If my field (personal development) people just access online courses from the click of a button, would being in the field involve me just watching people download a course?
2) I'm brand new to business so I have no existing customers to...
Read more
i'm looking to start conducting market research to find a blue ocean strategy. In the books it talks about doing infield work and market research
1) In the blue ocean shift, it mentions the importance of being in the field to assess pain points.
If my field (personal development) people just access online courses from the click of a button, would being in the field involve me just watching people download a course?
2) I'm brand new to business so I have no existing customers to...
Read more
from Blue Ocean Strategy Market Research
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