Episode 42: An Expert’s Take on the Wild World of Influencer Marketing with Pat Killoren

This week we’re talking influencer marketing and why brands want to work with micro-influencers over larger influencers.

Garett and Pat Killoren, VP of Sales at Tagger Media, explain how influencer marketing stacks up to other digital marketing strategies. Pat also talks about what to look for from micro-influencers to know if they are a good fit to sponsor your products, and discusses how to figure out (and avoid) the influencers who have gamed the system with fake followers and engagement.

IN THIS EPISODE YOU’LL LEARN:

• How micro-influencing can help you get higher engagement than choosing one influencer with 500,000+ followers
• Why you should be looking into top-of-funnel campaigns with link tracking and trackable discount codes
• The DigitalMarketer grass-roots approach to growing our Instagram from 10k to 60k
• What benefits came from merging 2 media companies together and how Pat and his team integrated the 2 messages of each company together (with help from team members at VaynerMedia)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Pat on LinkedIn
Tagger Media

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from Episode 42: An Expert’s Take on the Wild World of Influencer Marketing with Pat Killoren