Sunday, March 24, 2019

#1732 Marathon Series: What happens after a mission-driven company fails?

I came to Mexico because I want to understand entrepreneurship in this country. And for some freaking reason, even though I’ve been doing interviews for over 10 years now, I don’t think I’ve interviewed a single entrepreneur from Mexico. So if they’re not coming to me, I’m coming to them. And the person sitting at the table with me he is Santiago Cepeda. He is a founder of a company that was called Lokald. They did online retail, a range of products, clothes, furniture, jewelry, that kind of thing. And unfortunately, the company is no longer. I came here to understand what happened, how he built it up, why it closed down, what we could understand about entrepreneurship in general from this experience, and maybe a little bit of color about what entrepreneurship is like in Mexico City.

Santiago Cepeda was the founder of a company called Lokald, which sold a range of products online, including clothes, furniture, and jewelry.

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