Scientific Advertising, published in 1923, as the Bible of the advertising world. Pretty much every direct response advertiser(including David Ogilvy) learned a great deal from Claude Hopkins.
Here are 10 pieces of timeless advice you can use to adjust the way you do marketing for your business today
1. Give First, Don't Ask.
Good ads are based entirely on service. Offer the reader what they need to hear, and they...
Read more
Here are 10 pieces of timeless advice you can use to adjust the way you do marketing for your business today
1. Give First, Don't Ask.
Good ads are based entirely on service. Offer the reader what they need to hear, and they...
Read more
from 100-Year Old Advertising Concepts you can Apply Today [Timeless]
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