#1593 Case Study: Building to sell

A few years ago I interviewed today’s guest about his martial arts business Science of Skill. And I’m going to be honest with you, I thought the site just looked OK. But Dan Faggella, the founder, told me privately how I didn’t understand marketing automation at all. He actually came back to Mixergy to teach a course on it. He opened my eyes to how much marketing automation can transform a business. What I didn’t know at the time was that he wanted to sell Science of Skill as he was building it. He tried and he failed. But he tried again and he had success. I want to find out how he did it.

Dan Faggella is the founder of Science of Skill, a martial arts site.

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