Been a fan of 19 Crimes since they launched their first labels. The storytelling is on point and they capture an awesome vibe. Now they're stepping it up again with Augmented Reality and talking wine labels. I haven't checked to see if other wines do this, but it's really cool and great for advertising. I think it's a good example of the massive role AR stories will play in customer engagement moving forward.
from 19 Crimes Talking Wine
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