So I may be getting ahead of myself but I was running the numbers for a lead gen site, and am questioning the best solution for this problem.
To get traffic to the site I am using adwords and fb ads, if I convert 10% of visitors into leads it'll cost about 6 dollars to acquire one lead. My question is, when selling leads what is the best way you charge the businesses you sell the leads to?
Method 1: Charge them weekly/ monthly for the leads given in that period of time?
Method 2: Charge...
Lead Generation
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