1) On page 259 of UNSCRIPTED, MJ writes about value attributes. This is a stellar chapter that I highly recommend - esp the 13 ways to find valuable opportunities. I’m committed to processing my notes on UNSCRIPTED and getting to clarity about the customer need I will serve, before I dive into the Great Rat Race (on my off hours).
2) In a recent text, MJ shared a great article about the 30 elements of value: The 30 Elements of Consumer...
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2) In a recent text, MJ shared a great article about the 30 elements of value: The 30 Elements of Consumer...
Read more
from Elements of Value
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