Wednesday, August 25, 2021

Stealing a productocracy? (and niching it down)

I've been sitting on an idea for a skincare product for a while now in an industry that dominated by a few big players.

One of them has been very successful with great marketing/branding and customers are raving about their product on Amazon. The product is targeted very broad though to a wide variety of customers.

Think of their product being Tylenol and mine being Excedrin Migraine Relief.

Would it be unethical or even smart to approach their supplier/replicate their formula, and market...

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from Stealing a productocracy? (and niching it down)

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