Tuesday, August 24, 2021

Feedback on marketing high-tech agricultural product

Hi guys,

Looking for feedback on the marketing of my product, and to get viewpoints/opinions on what we're doing and ways to improve it. We have an atypical business that is based on University technology.

I've been working on a microchip implant that accurately measures water status (thirst) in trees and grapevines for almost 10 years now (4 years full-time running my company, 6 years at Cornell U doing a PhD). Our product is very technology-heavy, having been funded by ~$1.2M in federal...

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