#1452 How to cut the crap and simplify your messaging

Today’s guest is the expert when it comes to creating great short videos. I’m really curious about the business behind creating those videos. Eric Hinson is the founder of Explainify which makes animated explainer videos for businesses. He’s has an upcoming book called Diamond in a Haystack. It’s about how to cut the crap and simplify your messaging by finding your diamond in the haystack. I think a lot of people can learn to cut the crap and just simplify their messaging from Eric. If you want to see it, he’ll give you the first couple of chapters of the book at http://ift.tt/2rzCcZv.

Eric Hinson is the founder of Explainify which makes animated explainer videos for businesses.

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