The Fallacy of Sunk Costs ...
The more you invest in something ... the harder it becomes to abandon it.
Not something you hear discussed here often ... and not anything I'm thrilled to be talking about ... but it's something I fell victim to ... and it was a painful lesson.
So I'm sharing.
Four years ago, I rolled up my sleeves and went all in on my first online enterprise ...
The nature of the project ... isn't important.
What is important (for purposes of this discussion) ... is...
The Fallacy of Sunk Costs
from The Fallacy of Sunk Costs
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