Create brand awareness, where to start?

Hello, I have no idea where to start to make brand awareness. I have the positioning and the differential idea that do my service better than the competitors and provide value to the customer. Still, I have no idea how to start the marketing.

What do you suggest doing? Hire someone on Fiverr/Upwork to help me start the marketing strategy or spend time studying and postponing the service launch? I'm honestly lost. I'm a software engineer, and even if I know about positioning, I have no...

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