I'm surprised how little our local news presence is on YouTube. Even though the area has probably 100k residents, and even though they have 39,658 videos, most of those videos have 0 - 10 views. Seems like a massive miss of an opportunity.
Looks like they just take regular news recordings and pop them up. What's weird is that I know there are local channels with millions of views. If the news stations adjusted their approach, they would add a major ad revenue stream from both YT and...
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Looks like they just take regular news recordings and pop them up. What's weird is that I know there are local channels with millions of views. If the news stations adjusted their approach, they would add a major ad revenue stream from both YT and...
Read more
from Digital Marketing for Local Businesses
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