Monday, May 24, 2021

FB ADS/ Choose the Right Objective after spending 250k

Hey everyone,

In total I've already spent over 250k on Fb ads with a perfect ROI, absolutely very satisfied with this platform.
But my big question to you guys: how the f*ck can you make it work without the conversion target?

Brand awareness, clicks to the website, nothing works. Only if I directly use a conversion target will I get sales.

And yes, I tried video views and then retargeted the video views, using landing page views for example and guess what? No conversion whatsoever.
Of...

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