The conventional wisdom is to get prospects to know, like, and trust you, then they might choose to hire you and become a client, so know>like>trust>close.
I agree with this.
Another conventional way of thinking is that the aim of outreach is to get a response/call/meeting, then the aim of the call/meeting, etc. is to sell the service.
I agree with this too.
When I get an email from an unknown contact that's a full pitch, i.e. they're trying to sell me before any initial...
Read more
I agree with this.
Another conventional way of thinking is that the aim of outreach is to get a response/call/meeting, then the aim of the call/meeting, etc. is to sell the service.
I agree with this too.
When I get an email from an unknown contact that's a full pitch, i.e. they're trying to sell me before any initial...
Read more
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