Monday, November 23, 2020

Question about UNSCRIPTED

I just re-read Chapters 31-41 in UNSCRIPTED. I'm a little embarrassed to ask this question, but in the interest of clarity:

Kinetic execution is a sequential culmination of the market mind, the 3 A's, and the 7 P's - right?

And you can't engage the market mind without having some type of idea first - right?

So essentially, an idea happens, I poke the market mind (act), get a response (assess), then adjust accordingly (adjust). At what point the 7 P's enter?

Is it: idea -> 7 P's ->...

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from Question about UNSCRIPTED

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