Sunday, November 1, 2020

How to Scale Google Search Ads Profitably?

I've been using Google Search Ads to get direct sales for a product. For the past few months, it's been running almost on autopilot on the same daily budget & getting sales profitably.

Now I'd like to scale, but I'm uncertain about how much to modify the budget & how it will impact ROI. I know Google has its own ad spend prediction tool inbuilt but how accurate is that? It's a small niche, so what I'm worried about is that by raising the budget Google will serve more impressions but to...

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