These are the 10 rules that Jonny Ive abided by when designing Apple products. They were called Dieter Rams' 10 Principles for Good Design, which will be explained in more detail below.
To give a little backstory, Jonny Ive was a rabid fan of product designer Dieter Rams (head designer at Braun during the 1960s); and vice versa. Rams has called Apple one of the few companies that...
The 10 rules Apple religiously lives by when designing products.
To give a little backstory, Jonny Ive was a rabid fan of product designer Dieter Rams (head designer at Braun during the 1960s); and vice versa. Rams has called Apple one of the few companies that...
The 10 rules Apple religiously lives by when designing products.
from The 10 rules Apple religiously lives by when designing products.
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