The Holy Trinity of Paid Search
The smallest unit you should consider with Paid Search is the
“Search Term -> Ad -> Landing Page” (ST-AD-LP).
This unit is so important that I call it the “Holy Trinity” of paid search.
Get it right, and your CTR will increase, your conversion rate will increase, and you will get the Google AdWords algorithm working for you.
Get it wrong, and you crash and burn.
It’s knife edge stuff, and if you don’t do it right, then you’ll lose to your...
The Holy Trinity of Paid Search
The smallest unit you should consider with Paid Search is the
“Search Term -> Ad -> Landing Page” (ST-AD-LP).
This unit is so important that I call it the “Holy Trinity” of paid search.
Get it right, and your CTR will increase, your conversion rate will increase, and you will get the Google AdWords algorithm working for you.
Get it wrong, and you crash and burn.
It’s knife edge stuff, and if you don’t do it right, then you’ll lose to your...
The Holy Trinity of Paid Search
from The Holy Trinity of Paid Search
No comments:
Post a Comment