Episode 108: How Facebook’s Ad Algorithm Works

Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager.

IN THIS EPISODE YOU’LL LEARN:

• What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm).
• A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting.
• How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Visual Walkthrough and Checklist from FunnelBoom

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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from Episode 108: How Facebook’s Ad Algorithm Works