Thursday, September 9, 2021

When It Comes Time to Name the Brand

I highly recommend The Naming Book by Brad Flowers. If you want more of a scientific method for going through this process, the author shares everything you’ll need to get clear.

This will help you find a business name or domain name (if different) that is easy to remember, unique, and easy to pronounce (if those are the most important criteria to you). I even used it for a pen name when I thought that might be necessary.

He gives a lot is specific, usable advice based on his years in...

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