Effective Business Writing: How to Write Clearly

“Writing is thinking on paper,” said William Zinsser in his book On Writing Well. “Anyone who thinks clearly can write clearly, about anything at all.”

This includes entrepreneurs who, whether they like it or not, need to use their writing skills daily.

Clear writing sells better.

Clear writing helps avoid costly communication mistakes.

Clear writing improves your credibility.

But how do you write well? Over my 10+ years of writing non-fiction professionally, everything from blog...

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