Creating a culture of non-drinkers. How to monetize?

I have a definite desire to change the culture for the good by eliminating the behavior of drinking alcohol. I know it's a "tall order" but I believe I can at least make a dent - and a profit doing so. But I don't know exactly how to monetize it. A directory of non-drinkers? I sell this to interested parties, like insurance companies, employers, etc.?

I can tell you so many tragic stories of alcohol use and abuse. There's of course the accidents, the foolish, obnoxious behavior, the fights...

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