Some critique needed on my fishing eCommerce website

Hi,

I have a number of eCommerce sites and started this new one approximately 6 months ago

Fishing Tackle Clearance Sale

At Fishing Tackle Clearance Sale store we sell course and sea fishing at great tackle discounts with free worldwide shipping. We offer full money back guarantee if you are not 100% satisfied. Check our great range of fishing lures, fishing feathers and mackerel spinners. On sale days check our...

fishingtackleclearancesale.co.uk

I have had it redesigned at least 3 times but at a small charge!

My main traffic source is Google PPC which is expensive.

I hold inventory with branded names but can I get this to convert in scale - NO!

Yes I get some sales but the PPC destroys any profit.

I did a test I selected a product category and lowered the price...

Read more

from Some critique needed on my fishing eCommerce website