SEO vs PPC

So I finally have my web site set up to deliver sales with a quote request field page. I am exited to launch the Internet portion of my business, my customers up until now have been in person, and message board advertising where I signed up some members.

I am ready to use my website to gather customers for me now. The next thing I need to do is to drive traffic.

So in your opinions what method of traffic driving is the most cost effective to start with? Paying a SEO backlinking...

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