First - I just quit my job. Here's the link to the thread on this forum, where I shared about that journey. (I have created a new user account, for I want to begin with a new username)
It's not about being lazy. All I'm saying is you may think you need to quit to get more time but if you can generate income from the business while keeping the job, then you really didn't need to quit and lose the majority of your income did you? Savings is good but based on my experience, I'd...
https://ift.tt/1Co5fxf
Yes, for me quitting the job did not happen instantly.
But anyway, the focus of this thread is to document my entrepreneurial journey.
Hi Everyone and thanks to MJ to have created this forum.
A slice of heaven to me.
I'm Alessio, 34, from Italy.
As you see in my title, I read both books, Millionaire Fastlane and Unscripted.
But I'm lost... because I cannot find my way, my personal Fastlane.
I feel deeply trapped by this job, because it's not a simple 9to5 job but it need a lot more hours. Every Friday start at 9 am and finish at 9 pm, when not lately.
After reading both MJ's books, I studied copywriting and marketing...
I was wondering...aren't website templates (whether it's a CMS, HTML/CSS template, etc.) a bypass to process?
If anyone can download a template and edit it with (relative) ease, where's the process?
I know, the product itself is the most important thing. But doens't this mean that a website's design and development is not a barrier to entry any longer?
Hi Everyone and thanks to MJ to have created this forum.
A slice of heaven to me.
I'm Alessio, 34, from Italy.
As you see in my title, I read both books, Millionaire Fastlane and Unscripted.
But I'm loss... because I cannot find my way, my personal Fastlane.
I feel deeply trapped by this job, because it's not a simple 9to5 job but it need a lot more hours. Every Friday start at 9 am and finish at 9 pm, when not lately.
After reading both MJ's books, I studied copywriting and marketing...
These days it seems like everyone wants to start an online business.
It’s easy to do, but also easy to get overwhelmed. There are online courses, e-commerce stores, consulting, etc. The list goes on and on.
In this episode of the “Break Through the Noise” podcast, I’m going to break down the types of online businesses for beginners, give you the pros and cons of each, and let you know which one is right for you.
I'm currently doing a research to see what are the biggest issues entrepreneurs face when it comes to productivity with the time that is given to you.
That is why I have two very simple questions:
1. what is that keeps you up at night thinking of your personal efficiency as an entrepreneur?
2. Do you feel opposed to get up early in the morning? How many hours do you sleep per day as a...
Attention: Bad English ahead but honest value about an average guy.
I believe that for being successful with his own business you have to control your life first. So this thread is not only about making money. Also about a personal journey of self improvement.
Who I am?
Till my 26th age of life, (now 27) I lived from 300 Euros in the month. 150 for food. 35 for the ticket. Around 120 euros left for the last 30 days in the month. Money for hanging out with friends, for...
It can be a big task to manage your team, some of us fall into the trap of micromanagement and just generally don't know how to handle the stress of team management. Is this something you experience? Let's discuss.
So after weeks of debating, I decided that I will get into the freelancing copy writing business. I figured this would be the way to go instead of starting a painting business because unfortunately I dont have a lot of capital to invest with right now.
So I figured I would follow @SinisterLex advice and just do something. Since copywriting is a skill that I will need anyway, I figured that the best thing I could do is learn a skill that will help me grow my business...
Being an Amazon Affiliate has been a popular trend for many years mostly because of the Amazon Associates program that pays a referral fee for each product people buy on the websites.
It’s not impressive to see websites making 5 or 6 figures per month for sale listed on website marketplaces like the EmpireFlippers and it all comes down to a reason:
Amazon is the top eCommerce platform in the world.
Although the Alibaba group has been growing a lot in Asia and some other parts of the world as well.
If you consider North America and Europe, Amazon wipes out the competition and simply offers too much value with great delivery options and the biggest portfolio of products ever available online.
People already have their credit cards loaded and ready to spend when they see something they love on Amazon.
But referring people to Amazon isn’t as easy as it sounds. Besides the premise of actually having traffic on your website, you need to rely on getting them to click your links and buying stuff in a 24 hour period.
Also, Amazon has been cutting their fees in different product categories every few years and you end up competing with huge websites with great budgets to spend that have super high conversion rates in their product reviews and comparisons.
Linking to a product on Amazon is super easy once you get your account approved. It works like any other link to an external site. However, the key to making money with an Amazon affiliate site also depends on your CTR (click-through rate) and CR (conversion rates).
So for a while, we have seen many bloggers and publishers use nice designs to showcase the products they review/compare like this:
Using plugins like AAWP or EasyAzon you can easily build showcase boxes that are eye-appealing and increase your clicks to Amazon while also pulling data from the Amazon API to avoid breaking the rules.
Once you break the rules it’s hard to get your account back and no other program converts as well if you’re promoting regular eComm products.
Although you can make money being an affiliate, showing ads or using other affiliate methods as shown in these examples, if the focus of your content was a product site without an affiliate program, you definitely don’t want to lose your Amazon Associates account.
Here’s another example of a website with huge numbers comparing vacuums online and how they showcase every product in their top 10 list:
Besides showcasing products like that, we also get to see a ton of sites using tables to compare products or show a quick summary of the list with the product description and features linking to Amazon to summarize the data from the article and help your readers make a quick decision:
All those tables and product boxes look great and can definitely increase your conversion rate against a simple link or an image with a link.
However, Amazon has been making the API access more and more difficult to get since 2019. In fact, in just a few days (March 2020) Amazon is going to discontinue their API 4.0 and migrate everything to the new API 5.0 version.
Every person with an Amazon Associates account had access to the API and could pull out the data to build beautiful, high-converting boxes and tables in the past.
But now the API access is restricted to those who get an account and makes some sales every 30 days or your API access gets shut down.
How do you recover it?
By making sales, duh.
However, how are you supposed to make sales when you can’t get access to the API to build high converting affiliate pages?
Does this sound familiar?
Of course, if you have a website with traffic or enough money to invest and make a few sales every month while your website grows, you can do that and get access to the API again.
But if you’re getting started with the Amazon Associates program, or you’re completely new to the blogging business, you probably won’t have access to it.
And so, you’re left with the Amazon SiteStripe bar. A simple tool that allows you to create affiliate links in the form of Text, Images and even a Native Shopping widget which by the way many times isn’t shown to your visitors…
The ads you can create with the Amazon SiteStripe are simply not good enough. They look like they got stuck in the 90s or early 2,000s in terms of web design.
If you don’t have access to the API you can’t work with plugins like AAWP or EasyAzon and you’re left to build your tables manually or simply use the SiteStripe bar and pray for conversions.
However, there’s a new plugin that was launched several months ago yet people it is still not as well known as other Amazon plugins.
Amalinks Pro – Perfect WordPress plugin for starters and new Amazon Affiliates
Amalinks Pro is a WordPress plugin actively co-developed by an old friend in the industry, Matthew Allen.
Matthew has dabbled in the Amazon Associates space for a while and I met him back in 2013 or 2014.
Amalinks Pro, like other plugins, allows you to create a beautiful call to action button, product showcases, and even tables to compare different products.
However, one great feature this plugin has is that it allows you to build those nice things WITH OR WITHOUT access to the Amazon API. This makes it very different to other plugins and a great alternative for bloggers who lost their API access or are just getting started as Amazon affiliates.
We’ll talk more about that in a minute.
Here’s the pricing scheme:
Those prices are paid annually, which seems very affordable to me. If you get the Blogger plan or higher you get access to the table builder add-on as well. However, even if you just get the Basic plan you can build showcase boxes in a matter of minutes without access to the API.
For just 4 days, we’ll be running an exclusive discount here at Stream SEO for my readers.
If you use the code STREAM30 at checkout you will get a $30 discount for the Basic and Blogger plans. That’s a 45% discount right there!
If you use the code STREAM100 at checkout you will get a $100 discount for the Premium and Platinum plans as well.
Claim your Amalinks Pro coupon!
Claim your bonus using STREAM30 or STREAM100 at checkout.
Keep in mind the main differences between the plans besides the priority support are the number of WordPress installations and the table builder.
If you’re a blogger that only owns an Amazon affiliate site and you’re not planning to create more at the time, you might be better off with the Blogger plan instead of the basic.
However, you can fly by with just the product showcase boxes like many big sites do and later upgrade your plan to get the table builder add-on. You’ll see how everything works below.
Amalinks Pro Settings
Let’s check out quickly the settings available at Amalinks Pro and then see what we can do with it.
First, after installing the plugin and activating your License, you’ll be able to go to the Global settings menu where you can set up everything.
The first thing you need to do is to define your API keys and tracking IDs.
If you don’t have access to API keys (there’s a button to test your API connection at the bottom) then you’ll get an error as Amazon doesn’t allow you to call their API to pull product data from their servers.
However, you can select the first checkbox and enable the Non-API mode and just add your tracking ID to get started.
After that, you can go to the link settings. Here I like leaving all at the default settings but you can always select if you don’t want to open clicks in a new Window and if for some reason you want to keep your Amazon Affiliate links as do follow you can do that as well:
There’s also an option to add to cart every product they click on, which gives you a 90 days cookie instead of 24 hours. But many people prefer not to use this as it can be a bit annoying and also it requires access to the API to work.
If you have several Amazon Associates accounts from different countries you can go to the localization tab and use Amazon OneLink or the GeniusLink to manage all of your accounts.
This is very handy as many people have accounts from various countries (e.g. the USA and the United Kingdom, or Mexico and Spain, etc.) to monetize all of their traffic.
One final setting I’d like to talk about is the Google Analytics event tracking. With this option, Amalinks Pro will automatically trigger an event every time a visitor clicks your Amazon links so you can track which buttons and products are receiving clicks in your Google Analytics account. This feature has been very useful to me.
Besides that, you can customize the general look and feel of your fonts, showcase boxes and buttons and create templates for your website.
Enough talk!
Let’s have a look at the plugin in action, shall we?
Amalinks Pro creates shortcuts to integrate images, call to action buttons, showcase boxes and tables into your WordPress site. I’ve been using Amalinks Pro with the latest version of WordPress and it works great with the Block editor, although you can also use it with the classic editor if you were never a fan of Gutenberg.
Keep in mind all of what you’re about to see has been created without API access to show what you’re able to achieve.
Now, this is a simple button that you can customize to your website design and already contains your Amazon affiliate link to a product. People used to do that by adding CSS buttons or images in the past, however with the introduction of the block editor, adding buttons or call to actions has been made quite easier lately.
This is how an image looks like:
Nothing special to see here either. Pretty much what Amalinks Pro does is to facilitate the integration of an image that carries an affiliate link using a shortcode instead of you having to copy and paste raw HTML into your text editor.
Now let’s move to the good part.
Adding buttons, text links or image links is easy and everybody can do that with their website. However, they don’t look very appealing when showcasing an eCommerce product and you don’t really need a plugin for that.
Amalinks Pro helps you create beautiful showcase boxes like the ones we saw at the beginning of this article used in huge sites with a lot of traffic.
Here’s how the editor looks like:
If you have access to the Amazon API, you just need to enter the title of the product or the ASIN code so Amalinks Pro can pull all of the data and insert it for you.
If you don’t have access to the API though, you can still use Amalinks Pro and create your showcase box in a matter of seconds by copying the links from your SiteStripe bar and pasting the text in the custom fields.
Here’s how a showcase box looks and it took me less than 60 seconds to create without the Amazon API:
Prices pulled from the Amazon Product Advertising API on:
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Pretty nice for a minute of my time, right?
Every single important part of that showcase box is clickable, including the title, the image and of course, the CTA button. I don’t recommend showing a price without the API as prices can change and you could get in trouble.
The design automatically took my web fonts and CSS styling but you can modify it if you want.
Also, everything is GA trackable so I will know which product is getting clicks when I dive into my Analytics event’s menu without having to go to my Amazon Associates reports and from which pages.
Now let’s try to create a table…
Here’s the table editor at Amalinks Pro.
I like the table editor as it allows me to create comparisons between different products in a few clicks. Of course, if you use the API, you just need to do a search, select the products you want to use and import them to your table. It takes you a few seconds at most.
But if you’re using the plugin without the API you can still build beautiful tables manually and it won’t take you much longer.
Here’s a table I have prepared for you here at Stream SEO without using the API. If possible, make sure you check it both on mobile and desktop.
As you can see, the table is mobile responsive, it showcases 4 different keyboards and it shows different attributes in the columns along with the clickable image and CTA links.
It took me around 3 minutes to create a table like this, and now that I have it ready I can just go and insert it everywhere on my website by adding the shortcode of the table.
I like that Amalinks Pro allows me to add as many products as I want, add search boxes, add as many columns as I want to showcase different features or benefits of the products and even sort things or paginate the tables.
I can even highlight a recommended product from the table.
Amalinks Pro support and development
I discovered a couple of simple bugs while testing the plugin and after submitting them to the support team they were fixed and a plugin update was pushed in a matter of 24-48 hours!
That was impressive.
Obviously not all of the updates or requests are going to be pushed that fast unless they are urgent or critical to the plugin, however, the dev team is definitely willing to improve fast over time and that’s something I admire.
As far as I know, there’s no existing plugin capable of doing this what Amalinks Pro does without access to the Amazon API and the ones that kind of do it end up being quite restricting or don’t even have other simple functions as of now.
I have also seen people trying to build tables with builders like Elementor or Beaver Builder but it ends up taking a ton of time and the results achieved aren’t that great unless you’re a pro designer.
With the change to Amazon API 5.0 and the required sales to start getting access to the API, I think Amalink Pro fills a great void for people who are either getting started or somehow got their Amazon API keys revoked.
Give Amalinks Pro a try
Overall I feel like Amalinks Pro is a great alternative to the plugins out there. I can’t say it’s perfect, but the plugin has been getting better and better in the last few months. Just do a google search and check out some reviews from last year and you’ll notice how much it has grown lately.
Having an active developing team is very important for a plugin to work in this space, especially when Amazon keeps changing the rules and doing updates every year.
If you’re a new Amazon Associate (with new API keys) or you still have no traffic but want to build an Amazon site without it looking horrible because you have no API access, Amalinks Pro is a no brainer.
Other plugins might be able to do more or are better established in the market, but without API, you can’t use them and they become a bad investment for beginners.
If you’re already getting sales or have access to the API, I’m sure you have already tested other plugins, but perhaps you might find something interesting at Amalinks Pro.
I’m not saying AAWP or other plugins are bad. They’re quite good.
But the latest news and updates about the API access have made some people go mad in the last few months for a good reason while also leaving with a non-working plugin many other bloggers out there building Amazon niche sites.
Remember you can save $30 or $100 by using the coupons available in the exclusive sale we’re hosting for the next 4 days.
After that, the prices will be back to what you see in the table above.
Claim your Amalinks Pro coupon!
Claim your bonus using STREAM30 or STREAM100 at checkout.
While I've had a nice corp sales career, I'm always thinking about ways to make extra income streams. Stocks, Bonds, and Real Estate have treated me well. But I'm always thinking about ways for additional income.
I was first inspired by biophase thread of buying an online biz to pay for a sports car (I had an R8 at the time so I can relate). Started researching online biz. Then stumbled across Richard's $240k thread. Which inspired me to buy an online biz for sale vs. starting from...
One of the things I love about The Millionaire Fastlane is that it's the book MJ said he would have wanted to be handed that day at the ice cream shop.
One of the many things I wish I had stumbled upon earlier in life is audiobooks.
I've been trying to read a book a week for the last ten years. I've done pretty well at that, but it's hard. You have to find the time to read. I would try and read with my head hunched over into my phone while reading a book on kindle...
Post up in this thread the one major task (or group of tasks) you are working on and wish to complete within the next 24 hours.
24 hours later check back in with how you did.
If you miss the deadline another user will tag you and bump the post to bug you.
Simple.
I'll start. Within 24 hours I need to have all my marketing materials done as well as my brochure site , launch is Wednesday (i'll have a seperate execution thread for that.
And no, I'm not asking of you think they're lying - I'm sure there is plenty of that.
I think that some actors, politicians, and other TV personalities develop a type of psychosis where they can't differentiate whatever world they're pretending to be a part of on TV and the actual world. Maybe it's less severe, and they just live in a bubble, with the consequences that you'd expect.
But I think that spending too much time around cameras or TV, even for regular people, leads people to...
The premise of this thread is to generate and capture demand for a course before creating the course.
You can think of it as validating the idea without first spending the time/energy/money needed to create a course.
This thread may end up being a dead-end (or a "failure" as some may call it). Maybe no one wants the course. Or it may end up being a huge success. Either way, I'm doing it...
Okay, we’re going to get into some deep and really cool stuff here. I bounced back and forth for almost a year on this forum as to whether I even wanted to post about this, since I’m planning on saving the materials for a book. But the more I think about it I think it's such an essential thread that I'd feel like a dick for not posting. Plus putting things out there helps you refine your ideas.
I know there's a lot of info here but this post is going to go over ways to actual...
The hard part is actually finding books that are actionable instead of just reading it without application.
What books did you find especially valuable and applicable?
I will start:
A New Earth
The Inner Game of Tennis
After much debate I decided I need to ask for opinions and advice as I just keep missing my goals. in short I need some help figuring out how to reach my end goal as I have several factors that are against me.
Background:
I am in my 40's I currently work full time in IT support and have an excellent health care plan. I cannot be without health care (as I have expensive prescription meds that I have to take for life) and I cannot be without some form of income as I own a home and have the...
Three years ago I made a craft beer app (on Android) that was showing what was on specific taps in bars near you. Back then there was nothing like it and craft beers just exploded in Poland.
First iteration of it was really basic - it was literally white text on dark background. Despite this it made it to the front of polish version of reddit and had a lot of interest. At this point bars were still out of equation - I updated everything on my own initially, but was already preparing app...
Just a bit of context, I'm an American living in Canada. Coming back to the USA is a very distinct possibility for me. I'm exposed often to both US and Canadian politics.
I just watched the footage from the democratic debate, listening to the squabble of the candidates taking potshots at each other and listening what Bernie Sanders had to say, I'm noticing a few things.
Politics, no matter which side of the spectrum you are on, constitutes of playing the blame game.
Hi! Igor here introducing myself to the forum. Currently living in Barcelona, Spain. I have a nice big house and a car, free of debt. That’s good news. Bad news: no income. I was looking for a job but am not really motivated to go back into the grind. Read both FLM and Unscripted. Good pep talk and blueprint. Started a cannabis related business, failed to find enough customers for my cannabis products to make it sustainable. Instead, decided to sell “shovels” for the big Mary Jane producers...
A reality show, Geek Love.
Essentially, grown adults lost in their hyper realities. Their parents dont do them any favours as well...
I`m a bit lost for words.
Comments?
Nine years ago I interviewed the entrepreneur you’re about to meet. At the time of that conversation, he was building a lifestyle business when everyone else was seeking venture funding. Dane Maxwell is the founder of Paperless Pipeline, the real estate transaction and commission management system that agents and brokers actually enjoy using. I’ve watched his business grow over the years and now it’s essentially running without him. He’s out with a new book that teaches other entrepreneurs to get the freedom he was able to create.
Dane Maxwell is the founder of Paperless Pipeline, the real estate transaction and commission management system that agents and brokers actually enjoy using.
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Has anyone taken the KBB course in the past? I'm looking for a review of the course since they are offering it again today. The current cost is $1997, so I'd like to hear from someone who's taken it.
... its about a brand called Johnny Cupcakes.... that doesn't sell cupcakes.
If you're familiar with Purple Cow, then the concept won't be new to you, however what I like about the video is that it gives real life examples of what he did to build his brand.
And I gotta say, its' pretty goddamn awesome!
I'm promoting he's business for him... and he hasn't even paid me. He's nailed the word-of-mouth marketing...
Marketing gets really specific when it comes to promotions, campaigns, and funnels. We need to know how many active subscribers we have on a list, what a subscriber’s value is, and the difference between an open rate and a unique open rate.
The specificity of this jargon helps our teams understand exactly what’s going on under the hood of our marketing strategies.
And it helps us get those conversions.
Here are the email terms every marketer needs to know so they can skyrocket their active subscribers, give back to their most valuable subscribers, understand how many times their emails are really being opened, and so much more.
A/B Split Test (noun) – Testing variables in your email against each other to see which performs better (for example, 2 subject lines, 2 preview texts, 2 call to actions)
Active Subscriber (noun) – An email subscriber who opens emails from a sender
ALT Tags (noun) – text that describes an image to help the visually impaired understand the image and search engine crawlers to correctly index the image
Attachment (noun) – An image, PDF, or other type file added to an email that a user opens to view
Attachment Open Rate (noun) – The number of email recipients who opened the attachment in an email divided by the total number of recipients who opened the email (shown in a percentage)
Auto Follow up (noun) – An automated email sent to a user after they take a specific action (for example, after purchasing a product a user gets an automated follow up with their order confirmation and number)
Autoresponder (noun) – Emails that are automated to be sent out after users take specific actions (subscribing, clicking a link in an email, purchasing, etc.) that can range from one email to 2+
Behavioral Email (noun) – Emails sent to users depending on their history (for example, if they purchased a specific product, they visited a certain webpage, etc.)
Blacklist (noun) – A list of email senders who’s emails do not reach inboxes because of a bad reputation as being spam or fraudulent
Bounce Rate (noun) – The number of emails that couldn’t be delivered to inboxes (see Soft Bounce Rate and Hard Bounce Rate)
Broadcast (noun) – Email(s) sent out to your entire email list, not specific to segments
Call To Action (noun) – The action you’re requesting email recipients take (for example, click on a link, purchase a product, sign up for a tutorial, etc.)
Campaign (noun) – an email or series of emails sent to customers and prospects
Canadian Anti-Spam Law, CASL (noun) – A Canadian law created in 2014 to protect Canadians from spam emails
CAN SPAM (noun) – An American law created in 2003 to reduce spam from commercial emails
Cinemagraph (noun) – Videos that are a few seconds long and loop to create continuous movement, also known as a GIF
Click (noun)- The total number of times a link in an email was clicked (not shown as a percentage and does not include the unsubscribe button)
Click To Open Rate (noun) – The number of unique clicks divided by the number of unique opens (shown as a percentage)
Click Rate (noun)– The number of email recipients who clicked a link in an email divided by the total number of recipients (shown as a percentage)
Cold email (noun) – The email version of a cold call, an email sent to a recipient who you’ve never emailed or interacted with before
Complain rate (noun) – The number of email recipients who marked an email as spam divided by the total number of email recipients (shown as a percentage)
Conversion Rate (noun) – The amount of email recipients who performed the call to action divided by the total number of recipients who opened the email (shown as a percentage)
Deliverability (adjective) – How well an email sender is able to deliver emails to recipients inboxes
Delivery rate (adjective) – The number of emails sent that reach recipients’ inboxes divided by the total number of email sent (shown as a percentage)
Deploy (verb) – To send or make live an email or email campaign
Drip Marketing (noun) – Automated marketing that sends email subscribers a series of emails over a set amount of time
DomainKeys Identified Mail, DKIM (noun) – Email authentication that lets an email recipient see if the email sender they see on the email is confirmed as the real sender of the email to avoid spam and phishing emails
Double Opt-in (noun) – An email sent to a subscriber after they’ve filled out the opt-in form (first opt-in) that asks them to confirm they want to receive emails from this sender (second opt-in)
Dynamic Content (noun) – Specific content in an email that changes depending on the recipient such as, location, new customer, previous customer, etc.
Email Domain (noun) – The website domain name that an email is sent from seen after the @ symbol in an email
Email Marketing (noun) – Using strategized emails to promote products, services, events, brands, etc. to select people who have opted-in to receive emails from a business
Email Service Provider, ESP (noun) – The email hosting platform with the subscriber list, flows, campaigns, etc. (ex. Mailchimp, Hubspot, Klaviyo)
Email Templates (noun) – Predefined templates to use in emails, either provided by the ESP or made by your business
Email Queue (noun) – The number of people waiting to receive a live email (see Throttling)
Engage Tag (noun) – A tag that is added to the account of any person who has NOT opened an email in the past 90 days
Forwards (verb) – The number of times subscribers forwarded your email(s)
Footer (noun) – The bottom of an email that can contain a privacy policy, any necessary legal information (ex. for affiliate programs), the business’s address, the unsubscribe option, etc.
GIF (noun) – Videos that are a few seconds long and loop to create continuous movement, also known as a cinemagraph
Gray email (noun) – Emails that an email recipient initially subscribed to, no longer opens, but also doesn’t mark as spam
Hard bounce (verb) – An email that bounces because the recipient email address no longer exists
Header (noun) – The content in an email at the very top, usually a company logo
Honey Pot (noun) – An email address used to trick spam senders into sending spam so they can be flagged and blacklisted
Image blocking (verb) – A setting to turn on or off images in received emails set by individual email recipients
Inactive subscribers (adjective) – Subscribers that haven’t opened an email from a business in over a set amount of time chosen by the business, also known as unengaged
List (noun) – A group of contacts to who fulfill a specific criteria as it pertains to their lead status, purchase status, or member status
List broker (noun) – An email professional who connects businesses with large lists to email marketers who want to market to that list
List Churn (verb) – The number of email recipients who unsubscribed divided by the total number of email recipients (shown as a percentage), also known as Unsubscribe Rate
List Fatigue (adjective) – An email list with a declining engagement rate due to being sent too many promotional emails or too many emails in general
List Growth (adjective) – How many new subscribers have been added to a list in a chosen amount of time, with the consideration of list churn/unsubscribe rate
List Hygiene (noun) – Cleaning out an email list by removing recipients who have unsubscribed, inactive subscribers, and updating necessary list information
Marketing Automation (noun) – Automating email series and funnels to be sent to subscribers depending on their prior behavior
Mobile Open Rate (noun) – The number of email recipients who opened an email on mobile divided by the total number of email recipients (shown as a percentage)
Multivariate Testing (noun) – Testing more than one variable at a time (ex. subject line and call to action) as opposed to the same variables (ex. Subject line vs. subject line in an A/B test)
Newsletter (noun) – An email sent out on a daily, weekly, monthly, quarterly, etc. scheduled basis
Open Rate (noun) – The number of email recipients that opened an email divided by the total number of email recipients (shown as a percentage)
Opt-in Box (noun) – The form on a website where visitors fill in their email address to become subscribers
Opt-out (noun) – The option for subscribers to stop receiving emails from a recipient, usually shown at the bottom of emails as “opt-out” or “unsubscribe”
Personalized Email (noun) – An email that changes for each recipient based off of name, interests, locations, transaction history, etc.
Plain Text (adjective) – An email that doesn’t use a template and just written text with outbound links to a chosen webpage
Preview Text (noun) – The text of an email shown under the subject line that shows users what content is inside the email
Privacy Policy (noun) – The policy that tells website visitors and new email subscribers how their information is used
Promotional Email (noun) – Emails sent to advertise new content, products, services, collaborations, etc.
Reply Rate (noun) – The number of email recipients who replied to an email divided by the total number of email recipients (shown as a percentage)
Re-engage (verb) – Getting an inactive subscriber to become an active subscriber
Responsive design (adjective) – Email design that changes based on the device the email is opened on (mobile, desktop, tablet, etc.)
Revenue Per Email Sent (noun) – How much money you’ve made per email sent
Scraping (noun) – Used by spam bots to acquire new email addresses from websites, social profiles, etc.
Segmentation (noun) – A portion of an email list defined by a rule (or set of rules) narrowing down a subscriber base into higher-value groups called segments
Single Opt-in (noun) – As opposed to Double Opt-in, new subscribers only need to confirm they want to be added to a list one time when filling in the opt-in form
Soft Bounce (verb) – An email that bounces because the recipient email address has a full inbox, the server wasn’t working, or the email or it’s contents were too large
Spam Folder (noun) – The folder in a recipient’s inbox where emails believed to be spam from their email service provider automatically are sent to
Subject Line (noun) – The text of an email that users see underneath the name of the sender that tells them what content is in the email
Subscriber (noun) – A person who opts-in to be on an email list to receive emails from a business
Subscriber Value (adjective) – How much an individual subscriber is worth depending on how active they are, their buying behavior, if they’re referring new subscribers, etc.
Targeting (verb) – Segments of an email list that are targeted for a specific product, promotion, service, campaign, etc.
Thank You Page (noun) – The website page a new subscriber is brought to after they’ve opted-in to become a subscriber
Throttling (verb) – Sending emails to a large list in batches to improve deliverability rate
Transactional Email (noun) – Emails received by customers who just purchased a product, service, etc.
Triggered Emails (noun) – Emails sent to subscribers based off of specific action or behavior that are automated and scheduled out in a sequence
Total Open Rate – (noun) The number of email recipients who opened an email divided by the total number of recipients who received an email (shown in a percentage)
Unengaged (verb) – Subscribers that haven’t opened an email from a business in over a set amount of time chosen by the business, also known as inactive subscribers
Unique Clicks (noun) – The number of individual subscribers who clicked on links in your email, not counting the number of times subscribers click on links multiple times
Unique OpenRate (noun) – The number of individual email recipients who open an email divided by the total number of recipients, not counting the number of times recipients opened the email more than once
Unsubscribe Rate (noun) – The number of email recipients who unsubscribed divided by the total number of email recipients (shown as a percentage), also known as List Churn
Welcome Email (noun) – The first email a new subscriber receives after being added to a list (this is an automated email)
White List (verb) – When a recipient takes an email and puts it into their inbox from the spam folder or moves it to another folder, showing their email provider that they want these emails to go to their inbox
Feel like you could sit in on an email marketing meeting and know everything that’s going on? We’re certain you could.
As digital marketing experts, we understand there’s a lot of jargon in this industry, but it’s all for good reason.
These terms help us be hyper-specific in our strategies and get a really good look at what’s working and what’s not working. At the end of the day, that’s pretty much the name of the digital marketing game.
Want to learn about what’s working and not working in digital marketing right now?
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