What are the best places to promote youtube videos?

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What should I do to increase my salary as a digital marketing?

So, I want a suggestion that what else I should learn or what should I improve in myself or in which type of company I should apply for a job.

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For Content Marketing, what's the most respected online course?

I'm a content creator ready for Professional Development to build on the work I'm doing through a course in Content Marketing. But, I don't.

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Average conversion rate of a Webinar subscription page

Hello! I've just launched a new product on the market a week ago, and the start of my funnel is basically like this: 1.Facebook AD (inviti.

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How Shonda Rhimes and Howard Schultz Set And Achieve Their Goals

I haven’t been writing as often on my blog lately. People often ask, “What happened?”

The truest answer I can give is that 1Up Repairs, our chain of repair shops, took off beyond our wildest imagination. We now have six stores and will do several million dollars in revenue this year.

Running repair shops is not what I expected I’d be doing with my life after running a funded software company previously. But honestly, it’s been really good for me. It’s been 3 1/2 years since we opened a single store in the middle of Austin, and what a ride it’s been.

It’s also been nearly a year since John and I committed to getting me out of the day-to-day aspects of our repair shops, and getting back into writing, shooting informational videos, and coaching. We’ve mostly succeeded at this point, which is why you’re starting to see new blog posts from me.

Shonda Rhimes and Her Train

I’ve been reading Shonda Rhimes’ book, “Year of Yes.” (If you don’t know who Shonda Rhimes is, she’s the creator of “Grey’s Anatomy” and several other top shows for ABC’s Thursday night lineup.)

In it, she talks about how she writes for several of her shows. Her shows, she says, are like a train:

“Every single writer I met likened writing for television to one thing—laying track for an oncoming speeding train. The story is the track and you gotta keep laying it down because of the train. That train is production. You keep writing, you keep laying track down, no matter what, because the train of production is coming toward you—no matter what.

Every eight days, the crew needs to begin to prepare a new episode—find locations, build sets, design costumes, find props, plan shots. And every eight days after that, the crew needs to film a new episode.

Every. Eight. Days. That train of production is a’coming. Every eight days that crew on that soundstage better have something to shoot. Because the worst thing you can do is halt or derail production and cost the studio hundreds of thousands of dollars while everyone waits. That is how you go from being a TV writer to being a failed TV writer.”

That train is her pressure. That’s how she performs every week. Is her writing always perfect? No, but it’s arguably always good, and even more importantly, it’s done on time.

Success Often Comes When Your Back Is To The Wall

I’ve read countless biographies of successful entrepreneurs. One concept that often comes up in the beginning, when they were just getting started, is a driving force–a motivation so deep that failure isn’t an option.

This is my chance to be contrarian: I don’t think for many people their initial motivation was a lofty goal of changing the world. Sure, it becomes that later. But for many people who are successful–including me–their initial driving force was to get out of a bad situation.

Howard Schultz, the self-made billionaire who built Starbucks into a global empire, says: “Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.

And for some reason, I don’t know why or how, I wanted to climb over that fence and achieve something beyond what people were saying was possible. I may have a suit and tie on now, but I know where I’m from and I know what it’s like.” (Howard Schultz interview)

When I started my hosting company, my primary motivation was not having to go back and live with my parents, which I saw as a failure. That motivation drove me–it kept me up late at night writing code, creating ads, and building our website. Six years later, I sold the company for $1.1 million.

With 1Up Repairs, we took on a lease in a highly-visible area. The landlord had me put my house up as collateral. You better believe that was a huge motivation for both of us. If we couldn’t make the store work, I was going to have to sell my house. Long story short, we smashed it out of the park and 1Up Repairs became my most successful business to date. It makes more revenue and profit than my hosting company did when I sold that.

Shonda Rhimes has her train. Howard Schultz desired more money and a happier family. I had my fear of failure, and then my fear of losing my house. These sorts of gut motivations may not always be pretty, or highly aspirational, but they’re what drive entrepreneurs to huge successes.

Most People Don’t Want The Uncomfortable Truth

Here’s another hard truth: If you live a relatively decent life now, and running a business won’t add much to your quality of life, you won’t start a business. Or you’ll start it and wonder why it’s not flourishing.

The answer? You don’t have your back against the wall. You don’t have a huge motivation to become something you’re not.

That’s hard to hear for a lot of people. “Well, I’m not risking my house/family/life!” I totally understand. Shonda Rhimes doesn’t have a fear of losing her house driving her. But she does have an entire crew depending on her. That creates the same pressure that squeezes out a successful business.

Your motivation can be negative (I’m going to lose something huge if this doesn’t work) or it can be positive (the world needs this, and I’m the person who can provide it.) It can be internal or external–Shonda Rhimes’ is external; people depend on her.

So how do you create this driving force or motivation? You have to decide for yourself that wherever you want to go with your business is so much better than where you are now that you’re willing to make huge sacrifices.

What Has To Motivate You

If you know that starting a business is what you want to do, you must internalize that it’s not going to be easy, but the result is going to be worth it. You must be able to continually make the decision to go outside your comfort zone. In order to be successful, you must be more driven by what’s possible than by what’s comfortable.

This is difficult. It’s why most people don’t succeed. They think, “What’s the harm of spending another 30 minutes on Facebook?”

They can’t hold themselves accountable. And they don’t have enough of a driving force, a burning fire, a motivation to make it work.

Make Better Choices

Every day, when you wake up, you have a choice of what to do. Just like you (probably) are, I’m addicted to social media. Social media sites like Facebook employ thousands of people whose job it is to capture our attention for as much of the day as possible. Like cigarettes or caffeine, Facebook taps into our brain and sucks our motivation away. All so it can show us ads and make about $12 a year off of us.

Nine years ago, I wrote about passionate disgust and how I use that to create businesses. I refuse to let staring at social media continue to suck hours out of my life. I’m ready to create instead of consume. That lights a fire in me.

Creating is harder. Building a business is harder. It’s easy and fun to post on social media and count your likes. But it’s an empty high.

If you’re really motivated to leave your mark on this world, or even just give yourself a better life, you have to move social media to the back burner and put the time in to create something real. Something more challenging than a quick, flippant post.

Take some time after reading this post and figure out what motivation looks like to you. You have my permission to make it totally personal if that’s what drives you. There’s nothing wrong with being driven to make your family’s situation better. It’s exactly how Howard Schultz got started.

What, exactly, is going to force you to close Facebook out and stop watching TV? What’s going to be so motivating that you will step out of your comfort zone on a regular basis? What does that really look like to you? Get detailed. Get personal.

That’s where your successful business lies–right in the middle of that burning pit in your stomach.

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The post How Shonda Rhimes and Howard Schultz Set And Achieve Their Goals appeared first on Starting Your Own Business with Erica Douglass.

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SPI 342: What You Need to Know before Hosting a Conference (with Ronsley Vaz)

Want to run a live event? Let the creator of the We Are Podcast conference, Ronsley Vaz, give you the inside scoop—from navigating cashflow challenges to booking speakers and everything in between.

SPI 342: What You Need to Know before Hosting a Conference (with Ronsley Vaz) from The Smart Passive Income Blog.

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#1670 The e-commerce method that can give you an edge of Amazon

One of the things I love about entrepreneurs is that they are not afraid to take on big competition. Today’s guest is someone I’ve admired for not only taking on a behemoth but also doing it well. Jerry Hum is the co-founder of Touch of Modern which is focused on discovery of unique and noteworthy products. I invited him here to find out how he’s continued to grow and how he’s getting all these sales.

Jerry Hum is the co-founder of Touch of Modern which is focused on discovery of unique and noteworthy products.

Sponsored by

Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.

---

Regus has built an unparalleled network of office, co-working and meeting spaces for companies to use in every city in the world, an infrastructure to support every business opportunity.

Their network of workspaces enables businesses to operate anywhere, without the need for set-up costs or capital investment. It provides our customers with immediate cost benefits and the opportunity to fully outsource their office portfolio.
It’s a network designed to enhance productivity and connect 2.5 million like-minded professionals: an instant global community, and a place to belong.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

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schema markup code error solutions

If so, isn't the tool give you a suggestion on the right why your markup doesn't pass the validation? You might also not be using the author property ...

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OratMHillard

OratMHillard is a OratMHillard of Warrior Forum. Check to see what OratMHillard is saying about Internet Marketing.

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"Cloud" Is Really A Tape And May Get More Expensive.

Hey All, Storage in the cloud sounds so futuristic. People tout it as something akin to magic. It's really just a collection of "o.

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Any good popunder ads network that pay via Bitcoin?

Hello Everyone, I'm a newbie here and with affiliate marketing. I started a website 2 months ago and it only lasted 2 days. I deleted it after realizing I ...

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Malisa Jason

Malisa Jason is a New Warrior Member of Warrior Forum. Check to see what Malisa Jason is saying about Internet Marketing.

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Can/How I use Dragon Naturally speaking to access menu bars and subsequent buttons?

I'm new to DNS - just installed a few days ago and have a new Logitech headset with mic that I bought separately. I've been through all the.

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Fresh Content

We are using a WordPress plugin for the layout of the page. The script in the page source contains two http links. Do you think these links are reason ...

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How Many Posts Did it Take You to Achieve Success?

I think this can be helpful for beginners as many I have coached and spoken with tend to quit before they ever see more than a trickle of traffic.

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viniccue

viniccue is a New Warrior Member of Warrior Forum. Check to see what viniccue is saying about Internet Marketing.

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marielphaley

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Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy.

They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today.

Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns.

IN THIS EPISODE YOU’LL LEARN:

• Why your ROI will decrease after increasing your Facebook’s campaign’s budget
• How to optimize your Facebook auction strategy to be as close to the business goal as possible
• Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions
• The importance of looking at surface impressions and conversions and how to use that information to increase your ROI

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Introducing New Ways for Partners to Support Businesses Advertising on Facebook
2018 Global Partner Summit Highlights
Best Practices: Ad Bidding and Budgeting
Episode 161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA
Episode 162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition
Episode 167: Choosing the Right Facebook Campaign Objective for You (Part 1)
Episode 168: Choosing the Right Facebook Campaign Objective for You (Part 2)
DigitalMarketer

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

The post Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy appeared first on DigitalMarketer.

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Time Management, Multitasking, and Recognizing Potential (FS291)

How do you get the most out of a limited amount of time? How do we decide how many projects to work on? How do we know when we are onto something good?

We take three separate, but thematically linked questions from the Fizzle Forums and attack them head on! These questions are specific to the members that asked them but believe us when we say there is so much juicy, relatable content and info in here for everyone!

In this episode, we really get into this question of how we each define ‘good’ and what this means in terms of business decision and ambitions. We talk about glass ceilings and aiming for the right height so as not to come crashing down.

We also talk about context switching, gaining traction, the point of focus and parkour!

For this and much more be sure to tune in!

Subscribe (how to)   iTunes   Overcast   Pocket Casts   Stitcher   Google Play   RSS  

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Key Points From This Episode:

• What can actually be accomplished in 10 hours a week? [0:05:37.2]
• The difference between a public product and an incubation period. [0:10:15.6]
• The frustrations of time limitations and excesses. [0:11:40.3]
• Multitasking and the question of a number of side hustles. [0:18:10.8]
• Reframing this idea for the perspective of the audience and following enjoyment. [0:23:35.3]
• Building a minimal viable audience through a singular focus. [0:29:06.5]
• Recognizing something good and worthwhile in business. [0:32:34.0]
• Defining what you value and aim for with your projects. [0:36:41.3]
• A lesson from parkour and expert navigation of your environment. [0:43:22.9]
• Founder stories and what we can learn from each other. [0:48:11.6]
• Settling in for the long game and learning patience. [0:51:33.6]
• Gauging our own glass ceilings and avoiding being caught off guard. [0:54:35.1]
• And much more!

 

Links Mentioned in Today’s Episode:

• Fizzle — https://fizzle.co/
• Bullshit Jobs — https://www.amazon.com/Bullshit-Jobs-Theory-David-Graeber/dp/150114331X
• Palapa — https://palapa.co/
• Brooke Castillo — https://thelifecoachschool.com/
• Amy Porterfield — https://www.amyporterfield.com/
• Pat Flynn — https://www.smartpassiveincome.com/
• Wet Fly Swing Podcast — https://wetflyswing.com/show/
• ESPN — http://kwese.espn.com/
• Steph Crowder on Twitter — https://twitter.com/stephcrowder_
• Corbett Barr on Twitter — https://twitter.com/CorbettBarr
• Chase Reeves on Twitter — https://twitter.com/chase_reeves
• Fizzle Sparkline — https://fizzle.co/sparkline
• Fizzle Goals Course — https://fizzle.co/courses/goals
• Fizzle Journaling Course — https://fizzle.co/courses/journal
• Fizzle Try 5 — http://fizzle.co/try5
• Courage and Clarity — https://www.courageandclarity.com/
• Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders
• Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup
• Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity
• Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters
• Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web
• Fizzle Toolkit — https://fizzle.co/toolkit
• Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce
• Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs
• Fizzle Hosting — https://fizzle.co/hosting

from Time Management, Multitasking, and Recognizing Potential (FS291)

Self-promotion

This is what's up: I'm trying to start a content writing/e-marketing/SEO business, and I need advice on how to reach the correct demographic. I know ...

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Starting an Internet Media & Promotions Company

This is what's up: I'm trying to start a content writing/e-marketing/SEO business, and I need advice on how to reach the correct demographic.

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KateAHines

KateAHines is a Warrior Member of Warrior Forum. Check to see what KateAHines is saying about Internet Marketing.

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"postname.html" URLs redirect to postname only url in Wordpress

Hi, I have my wordpress permalink setting at: %post-name%.html (A developer did that 4 yrs ago, I kept neglecting and now I have 700 posts)

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Dropshipping - How to pay taxes?

I recently started dropshipping on eBay (using amazon as a supplier). I have received roughly $2700 in revenue resulting in $800 profit so.

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What is a Spring?

Hello Guys, I have been studying about spring i have some information about it from internet Wikipedia defines the Spring framework as &q.

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Infographics info

Info graphic is visual expression of information that is presented in a way that displays the content. They helps to convey larger message in a brief and ...

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What Kind Of Freelancer Should i Search For Hire To Do Following

Pretty much anyone who develops websites should be able to do everything on your list. I'd just post a job on UpWork with your requirements and hire ...

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Which is the best Website structure for seo

Hello warrior, I m designing a website for yoga school can anybody please tell me any website structure suggestion ??

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Is it a good idea to sell an ebook as an entry product to upsell expensive products

I was also wondering if driving cold traffic to a landing page for an ebook was converting well. I'm new to this forum, so I'm open to any tips or advice.

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Dropshipping Is Dead: How To Grow An eCom Brand That People Care About

And the Mail Online (plus 50 other news sites) gave us a backlink on an ... Before I tell you how you can jump on a call with me so I can share the full ...

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Can you Recommend a User Intent Keyword Tool

Hi guys, Looking for a keyword tool that generates user intent for a large list of keywords I import. Can you please recommend one? T.

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eveeattons

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Failed affiliate website.

Hello Everyone, I'm a newbie here and with affiliate marketing. I started a website 2 months ago and it only lasted 2 days. I dele.

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The best way to monetize an email list

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Which of these 3 offer launch approaches do you like the most?

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Four Fast-Growing Ecommerce Trends for 2019, Explained in Simple Words

Keeping up with the latest trends is a must for any business, but ignoring technology trends in the digital world is the matter of staying in business.

Unfortunately, those trends (while easy enough to find mentioned online) are rarely explained well. There seems to be this mistaken idea that anyone who has an interest or need in the practice will just magically get the jargon. As we all know, that is one superpower that doesn’t exist in the real world.

The Stats

It can be easy to throw your hands up in defeat and ignore the trends in favor or the old familiars you have already worked out and employed. But is that really the direction you want to go? There is one statistic you should know about ecommerce:

Statista has estimated a profit growth up to $4.5 billion dollars by 2021.

With predictions like that, you can’t afford to be behind the times. It is time to step out of the comfort zone and start taking advantage of trends as they come. Especially since these four are going to be continuing well past 2018.

So here they are, in plain English, simplified and explained.

• What is headless eCommerce?
• What is ROPO (“Research Online, Purchase Offline”)?
• What is Conversational Marketing?
• What does Shopping Natively / Social Commerce mean?
  

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What is Headless eCommerce?

This is one of the most complicated terms out there, especially if you are pretty new to ecommerce world and how it works. Trying to find a way to break it down can get complicated, but the actual idea behind it is simple.

I want you to imagine a warehouse, filled with products in boxes. Forklifts are waiting to lift the merchandise off the shelf and get it sorted, packaged and shipped by the workers manning the shipping line.

Now imagine a store, such as Amazon. Customers can shop for the items they like on an easy to use, searchable database. They don’t see the warehouse with its many boxes, scrambling employees or moving machinery. They see a search engine, results and their shopping cart. It is inviting and friendly.

Headless ecommerce is the warehouse. It is everything that is happening in the background on a separate platform run through a cloud service. You run the business and technical end through that cloud platform. The storefront, like the Amazon website, is disconnected entirely.

In other words:

[Headless ecommerce is] when you’re paying for a platform to manage your data and your orders, but you create the user interface that sits on top and makes everything look pretty.

Leader In This Trend

BigCommerce has quickly emerged as a go-to platform for headless ecommerce: Following the need for brands to turn their websites into “destinations driven by community, content and brand experiences”, headless ecommerce helps to accomplish the task by providing increased flexibility, marketing effectiveness and personalization options.

Headless commerce architecture is the decoupling of the front-end presentation layer from the ecommerce platform, typically resulting in more flexibility in content management and delivery, as well as UX…

Remember: ecommerce currently makes up only 13% of total global sales. As that number increases, brands will look to new, quick to test and implement, strategies that enable growth long-term.

What is ROPO (“Research Online, Purchase Offline”)?

You are in a store and you see the new 4k TV you have been eyeing for months. The tag is claiming that it is on sale for 15% less than usual. What a steal! But is it really?

Being the savvy consumer you are, you whip out your smartphone and do some Googling. According to what you find, you can get the same TV for 20% cheaper if they go to a different store just five miles away, including free shipping.

This is the heart of ROPO, or Research Online, Purchase Offline. Customers have been following a consistent trend of researching online both at home and on their phones before they make purchases.

In fact, the more tech-savvy the consumers become, the more of them showcase the ROPO behavior (that’s exactly what 2018 research shows).

Integrating your ecommerce strategy with your local brick and mortar is absolutely crucial. That includes keeping customers up to date about sales, having prices on site for products, offering coupons and allowing ordering online for instore pickup.

[Image source]

Leader In This Trend

Omnia is one of few marketing automation companies that offer ROPO analysis and integration solutions:

• Import your online and offline sales into a single system
• Identify the ROPO differences between different products
• Adapt your Adwords bids
• Adapt your prices based on customers’ conversations
  

  ---

What is Conversational Marketing?

Once upon a time, a study by Twilio found that 90% of consumers wanted to use messaging (i.e. Facebook Messenger, texting, etc.) to communicate with businesses.

Shortly after businesses have realized that one-to-one conversation is not only doable but also scalable. You can teach a machine to talk to your clients on your behalf and escalate that conversation to a human support team in case it needs more personalized attention.

That is what conversational marketing is all about. You are having a conversation and learning what the customer wants, while offering them answers to their questions.

Leader In This Trend

Chatbots have become increasingly sophisticated. Platforms like MobileMonkey also make them easy to customize.

Adding a chatbot to your marketing strategy is a great idea for simple questions and information your customer may have. It also frees you and your employees up for the heavier (social) lifting.

What is Shopping Natively / Social Commerce?

Allowing your customer to shop natively means offering your product range right inside major social media platforms.

In other words, social commerce is defined as the ability to make a product purchase from a third-party company within the native social media experience.

It requires integration with a buying platform, which is often built right into the social platform itself. But it also allows to tap into the platforms’ existing communities allowing them to buy from you without the comfort of their social media homes.

Leader In This Trend

It started with Facebook and Pinterest but these days Instagram is the leader in providing the most effective native shopping platform. Add your products right there to generate more sales from within social media networks.

Do you have a trend you want to share? Let us know in the comments!

The post Four Fast-Growing Ecommerce Trends for 2019, Explained in Simple Words appeared first on Internet Marketing Ninjas Blog.

from Four Fast-Growing Ecommerce Trends for 2019, Explained in Simple Words

#1669 Authentication as a service: the company behind the companies you use

Most of us are in tech so it’s not a surprise that when we go to websites to create an account often times the login process and account management is outsourced to someone else. And many times that outsourced company is Auth0. They are the company behind the companies you use. Eugenio Pace is the co-founder of Auth0 which is a universal authentication and authorization platform for developers, web, mobile and legacy applications. I invited him here to find out where he came up with the idea, how he got customers, and how he’s grown the business.

Eugenio Pace is the co-founder of Auth0 which is a universal authentication and authorization platform for developers, web, mobile and legacy applications.

Sponsored by

Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.

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If you need anything designed–a new web page, a new landing page, a new logo, DesignCrowd will do it for you. They ask you what you’re looking for, who you are, what your company is like. They will give you lots of options, you pick the one you like, pay for it, and they guarantee results. It’s that simple. Find out how DesignCrowd is different than the other companies and go to designcrowd.com/mixergy.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

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Facebook Ads - Entering a new market with $3m budget

Hey everyone! New member, hoping to be a longtime contributor in the future Essentially, I have been given an assignment in which an exist.

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How to organize Skype contacts?

Hello, fellow Warriors! Is there a way to create "groups" of people on Skype, WITHOUT creating a "group chat room"? I.

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mdfaruk

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Anyone Know Good Copywriters?

Just a waiting list unfortunately. Anyone know any senior copywriters, and by senior I don't mean old age, instead I mean with at least 10-15 years or ...

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267: How Krista Overcame Fear and Procrastination in Her Blogging

SPI 341: How to Become an Inventor Entrepreneur with Ryan Gorman

Ryan Gorman is an entrepreneur with over fifty inventions. He'll teach you strategies for developing a product, selling your ideas, and protecting your intellectual property at every step.

SPI 341: How to Become an Inventor Entrepreneur with Ryan Gorman from The Smart Passive Income Blog.

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#1668 How this founder funded his startup by making millions through online poker

Today’s guest is Michael Jackness. He’s a guy who gave up online poker and got into e-commerce. He did it despite the existence of Amazon. Michael Jackness is the founder of Terran.com which owns and builds amazing brands and content sites.

Michael Jackness is the founder of Terran.com which owns and builds amazing brands and content sites.

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More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

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Episode 21: Dominic Cummins, Founder @ RightMind, Inc. on How to Hire the Right Candidate the First Time

If you need to hire new employees, or are struggling to find the right fit, Dominic Cummins has some advice for you.

Stop hiring for skill sets, and start hiring based on personality traits.

Dominic is the founder of RightMind, Inc. and an expert at turning brand stories into relatable narratives that produce brand advocates. He works with Fortune 500 Companies to create their stories and hire employees who accurately represent it.

This week he explains how to hire the employees who don’t just have the skills to fulfill the position but more importantly, the traits. We talk about the DigitalMarketer mentality of “giving a damn” about your job, how to audit skills prior to onboarding, and Dom’s wild, fraudulent interview story.

IN THIS EPISODE YOU’LL LEARN:

• Why you should look for traits, instead of skills, during the recruiting process
• The difference between a good sales representative and an amazing one
• What questions to ask during an interview to know if a candidate is a good fit for the position
• How to make a candidate comfortable answering questions about their past experience
• The most effective way to onboard an employee and audit their skillset

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

RightMind, Inc.
Dominic on LinkedIn
DigitalMarketer Engage Post (This may be gated if you are not part of the DM Lab community)
DigitalMarketer Lab Trial

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

The post Episode 21: Dominic Cummins, Founder @ RightMind, Inc. on How to Hire the Right Candidate the First Time appeared first on DigitalMarketer.

from Episode 21: Dominic Cummins, Founder @ RightMind, Inc. on How to Hire the Right Candidate the First Time

5 On-Page SEO Elements (+1 Bonus Tactic) to Optimize in WordPress

OK, ya’ll… this is going to be fun.

I’m going to SEO this blog post in WordPress as I write it for you. How meta is that?

There are 5 on-page SEO factors you need to consider while creating blog posts or pages on your website:

1. The slug
2. Body text
3. Images
4. Title tag
5. Meta description

(RELATED: Designing Your Search Marketing Strategy)

Now, while I’ll be walking you through the process in WordPress, you can SEO these elements in any Content Management System (CMS) or shopping cart solution that is worth a darn. 

In fact, if you can’t alter even 1 of these 5 elements in your CMS or shopping cart—start planning a move to something else (like WordPress).

First, let’s make sure you have the right tools for this job…

Which SEO Plugin for WordPress?

The clear decision here is the Yoast SEO plugin for WordPress. Anything less is uncivilized.

This plugin will not only allow you to edit the 5 on-page SEO factors we’ll discuss later in this post, but it will also give you the ability to…

• Create a sitemap
• Verify Google Webmaster Tools
• Create breadcrumb navigation
• Edit your robots.txt file
• NO-INDEX pages

…and a ton more.

Here’s a look at all the options available in the Yoast WordPress plugin…

If you’re stuck with some other plugin like All-In-One SEO or Headspace II, you can import your information over easily using the SEO Data Transporter function in the IMPORT/EXPORT section of Yoast SEO…

Now that you have the right tool… let’s do some on-page SEO.

5 On-Page SEO Factors in WordPress

Alright, alright, alright… let’s get busy applying SEO to your WordPress post or page.

The keyword phrase I’m optimizing this post for is “on-page SEO.” I told you this was going to be meta.

On-Page SEO Factor #1: Optimize the Slug

The first thing I do when I create my new post is alter the file name, or as WordPress calls it, the slug. 

Applying the keyword or keyword phrase to the slug has a surprising SEO impact.

Here’s where you’ll find your slug…

DANGER: This is the one on-page SEO factor that you should be very careful with. DO NOT make changes to the slugs of existing pages or posts on your website without doing a 301 redirect from the old page to the new page. Google, and your users, do not like finding 404 Error pages where pages used to exist. The 301 redirect will permanently redirect anyone visiting a URL to a new URL.

You can use a plugin like Simple 301 Redirects to make things easy.

(NOTE: Before you set up your site SEO, you need to know who your ideal customer is, where they are, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

On-Page SEO Factor #2: Optimize the Body Text

Wherever it’s natural to include the target keyword in the body copy of the page or post, do so.

But don’t force it. 

You want the body copy to flow, and you’re not looking to keyword stuff.

And, thanks to the Google Hummingbird algorithm update, feel free to use variations of the keyword by incorporating synonyms and changing the order in which the keyword exists.

Whatever you do, don’t be this guy…

Always err on the side of User Experience (UX) and not SEO. It’s just not worth it in the end to rank well for a keyword only to have your users flee your website in horror when they read your copy.

Instead, work the keywords in there where they naturally fit within the body and the headings.

And, if you can’t easily work the keyword into the copy—you might want to reconsider the keyword you’ve chosen.

On-Page SEO Factor #3: Optimize the Images

The biggie here is the ALT attribute in the image metadata. You want to ensure that you put a description of the image in the ALT attribute and do so for EACH image on the page.

Then, use your target keyword in the featured or primary image on the page.

But the ALT attribute is another place where people go SEO overboard. Don’t stuff keywords into your images.

Instead, imagine that, for whatever reason, a person can’t view the image on your page. Use the ALT attribute to accurately describe what the image is about.

In the evolving “semantic search” (Google’s algorithm attempts to understand the meanings of words and phrases through the context that surrounds them) this will become more important.

Also, name the file with an accurate description of the image as well…

Now it’s time for the granddaddy of all on-page SEO elements…

On-Page SEO Factor #4: Optimize the Title Tag

The title tag is not only an important SEO element, but it is also an important UX element.

The title tag is the most prominently displayed text on the Google search results page.

As a result, the title tag will be more effective if it reads properly to a user.

As a rule, the earlier the target keyword appears in the title tag, the more impact it will have on your SEO.

But don’t stress about it—just be sure to include the keyword in the title tag. If you can include it early in the tag, do it.

You’ll edit your title tag in the Yoast SEO plugin. And, as a bonus, the Yoast SEO plugin allows you to view how your title tag will appear in the Google search results from within the EDIT POST screen using something called a “Snippet Preview.”

OK, on to the last on-page element in WordPress…

On-Page SEO Factor #5: Optimize the Meta Description

So the meta description is not actually an SEO element.

Optimizing it will not improve your rankings but it’s still important for a number of UX and conversion reasons.

First, the meta description often appears prominently in the Google search results page…

This meta description WILL BE READ by most of the people that are choosing which search result to click on. So… it’s an SEO element.

On top of that, the meta description is often “pulled” by social sharing plugins as the descriptive text placed on sites like Facebook, Google+, and LinkedIn. You’ll get more clicks from social media if you’re meta description is optimized.

Here’s how a blog post we published appears on Facebook…

Like the title tag, you’ll optimize the meta description using the Yoast SEO plugin on the EDIT POST screen. And, as with the title tag, you’ll see what the meta description will look like in the “Snippet Preview”…

Ideally, your meta description should be short enough not to be truncated or cut off. But Yoast’s preview is based on characters, (150 to be exact), whereas Google is based on pixels. So it might cut your description off when Google won’t. You can use this free online tool to check based on pixels.

And that’s it—easy peasy.

Now you have optimized your on-page SEO, and your ranking is already on the rise.

(NOTE: Before you set up your site SEO, you need to know who your ideal customer is, where they are, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

Bonus Tactic: SEO Siloing

Google has made it tough on SEO’s and it will get tougher.

If you’re just beginning to learn SEO, you’re in luck. The rules have changed so much that being a newbie might give you an advantage. You won’t have to unlearn a bunch of things that don’t work anymore.

(RELATED: Designing Your Search Marketing Strategy)

But if you’re an SEO veteran, you likely have the battle scars from countless algorithm updates to prove it.

But here’s the good news. There’s still 1 tactic that works as well as it did back in the old days.

It’s called “siloing.”

But siloing isn’t just great SEO practice. The creation of a silo document also allows you to maintain your editorial calendar (if you’re publishing content) and provide a great User Experience (UX) for human visitors.

Yep, this document simultaneously pleases search engine robots and ordinary site visitors.

What is a website silo?

At its core, a silo document is a spreadsheet that allows you to record information about your website at the page level.

Here’s an example website silo for a tax preparation and accounting company…

I’ve also included it as a download you can use for a template for your own website. Download it here!

If SEO is your only concern, your silo document might contain only the 4 columns in the example above. Let’s take a look at each of the columns,

• Location: As you can see in the image above, the numbering system allows you to indicate web pages that are nested within other pages in the site architecture. For example, pages 1.1, 1.2, 1.3, etc. are nested within page 1.0, which is a category page.
• Page type: Every site will have different page types. If you have an eCommerce site you’ll likely have product category and product detail pages. Blogs will likely have pages, posts, categories, and tags.
• Page name: This could be the page name in your content management system or this section could be used to denote the topic of the page. In any case, you’ll want to use this column to express what that page is about.
• Keyword: Most of your pages will have at least one target SEO keyword. This is the keyword that will be used in the title tag, meta description, file name, and alt tag. The keyword and variations of it should also be used in the body copy in a natural way. If your pages have more than one keyword, a second or even third column will be needed.

The first benefit to putting this document together is evident in the image above. It gives you a simple way to plan and communicate the SEO keywords that are being targeted at a page level.

Often there are multiple stakeholders working on a website. PR folks, coders, web designers, and many others might be creating, editing, and deleting pages.

The silo document can be used to communicate SEO information with all of these parties.

BONUS TIP:  Google Docs can be used to house your silo document. The advantage is that you’ll be able to share and collaborate with other members of the team without creating multiple versions of the silo.

How to Use the Silo Document for SEO

At least 1 column in your silo is used to denote the SEO keyword that is being targeted on a page. But the best silo documents don’t stop there.

Here are some additional SEO columns that can be added to your silo document,

• Title Tag
• Meta Description
• File Name

The silo can also be used as a reference when you are executing an important SEO tactic, cross-linking. Cross-linking is the act of linking to a page on your website from a page on your website.

For example, if a web page on digitalmarketer.com mentions “types of Facebook posts“—I might cross-link to a page on that topic. See what I did there?

Cross-linking your site is a great way to send signals to Google about what a page should rank for in their search results. It works, try it.

In the most extreme case, every page would cross-link to the page which it is nested within. For example, using the example silo the cross-linking would look like this,

• 1.0, 2.0 and 3.0 would cross-link to the 0 page (Home) using the targeted keyword for that page as the anchor text.
• 1.1, 1.2, 1.3, etc would cross-link to the 1.0 page using the targeted keyword for that page as the anchor text.
• 2.1, 2.2, 2.3, etc would cross-link to the 2.0 page using the targeted keyword for that page as the anchor text.

I think you get the picture.

When you do this, you send a signal to the search engine as to what a page is relevant for.

BONUS TIP:  Good content management systems (CMS) and shopping cart platforms make it easy to organize your website according to your silo through the use of categories, tags, product detail pages, etc. WordPress is beloved by so many, partly because of the way it naturally silo’s your website.

The cross-linking on a blog might look like this…

How Do Website Silos Improve User Experience?

If Google has taught us anything over the last couple of years, it’s that they don’t like people that try to game their search rankings.

I’ve developed a good rule of thumb that has kept me in Google’s good graces over the years. When considering SEO tactics for my website I always test the tactic by asking this question,

“Will this SEO tactic be good for my human site visitors?”

When you run changes through this filter, you’ll almost never go wrong with Google.

Siloing your website passes the test because a properly executed silo organizes information in an intuitive way. That’s good for search engine robots and human visitors alike.

Nothing frustrates site visitors and crushes conversion quicker than poor site navigation and information architecture.

Notice how important cross-linking and proper website siloing is to your sanity when shopping on an ecommerce store. In the image below, you can see how REI has organized “Shirts,” “Shorts,” etc. under the category of “Men’s Running Clothing.” This is great for human visitors and search engines alike.

How to Use the Silo Document as an Editorial Calendar

As if that weren’t enough, the silo is also fantastic for keeping your SEO strategy in lock step with your content strategy. Simply add 2 columns to your silo and you’ve got a very useful editorial calendar.

By adding a “Published” and “Writer” column to the silo, you’re now able to track who is writing content and when it is published or due.

Notice the addition of blog related “Page Types” in the 4.0 section of the silo. We now have 4.11 and 4.12 (posts) nested inside of 4.1 (category) which is nested inside 4.0 (blog home) which is nested inside the 0 or home page.

Now that’s a great silo!

More Uses for the Website Silo

Remember, the beauty of the silo document is that it gives you the ability to make notes at the page level. It’s a living document that changes as you create, edit or delete web pages.

Here are a few uses I’ve found for this document over the years…

• Notes for internal or outside web designers
• Tracking conversion rates at the page level
• Determine gaps in the content strategy
• Identify and remove/edit outdated web pages
• Organize a plan for a site migration

The silo truly is a powerful, multi-functional document.

Download the silo template below and get started using it. I would love to know how you plan to use it in the comments section below.

Download the silo template document here!

(NOTE: Before you set up your site SEO, you need to know who your ideal customer is, where they are, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

The post 5 On-Page SEO Elements (+1 Bonus Tactic) to Optimize in WordPress appeared first on DigitalMarketer.

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