The SEO Plugin You Have Been Waiting For

Google search results are getting richer and harder to deal with. You cannot copy URLs of search results until you click them. It is impossible to copy the list of URLs ranking on page 1. You cannot do much when trying to analyze search result pages.

To make SERP analysis doable, we have come with a new Greasemonkey plugin helping you make sense of Google search engine result pages and easily copy anything you need: Get URLs from Search Results Plugin

To Install the SEO Plugin:

• Install Greasemonkey plugin here:
  • Firefox
  • Google Chrome
• Install our plugin here

Keep these options unchecked for the best results:

Keep these options unchecked

The SEO Plugin for Google SERPs

As soon as you install the plugin, make sure Greasemonkey is active in your browser and head to Google’s search. There you will immediately notice several improvements:

Numbered Search Results

The SEO plugin will display all organic search results at the bottom, numbered and easy to copy-paste anywhere you need:

The plugin makes it easy to figure out the actual organic position of any page ranking for your target search query. You can also easily obtain the full list of your organic competitors

There will be as many links as you have your search results to show within one page. If you have 50 (like me), the plugin will list all 50, conveniently numbered.

All links in the list are direct, so you can copy any without having to open the link.

People Also Ask Results

If you have this plugin running you’ll be able to easily copy-paste “People Also Ask” results that appear for your target query, as well as see the featured URL:

An easy way to copy questions from Google’s “People Also Ask” search element

Related Searches and Brands

Google shows a lot of types of search suggestions these days prompting its users to dig deeper into the topic. These educational search elements driving users deeper into all kinds of search results include:

• Searches Related To
• Related topics
• Related entities (similar brands or places), etc.

This SEO plugin will give you a good overview of all of those:

These are great for content development and SEO research purposes: Find which entities, categories and keywords Google deems your target query relates to

Video Carousel Results

You can also access links to top video results which made to Google’s carousels:

Direct links to video results from inside the Google’s video carousel

Knowledge Graph Links

The plugin will also extract links from Google’s Knowledge Graph and list them below the search results. For example, for a navigational queries, it will look something like this:

Google’s Knowledge Graph links for the search query [amazon]

And for an informational queries, it will display all data sources Google is using to create an info box:

Google’s Knowledge Graph data sources for the search query [pizza]

Finally, while you can easily copy-paste any block, there’s also an Excel expert for you to play with.

The implications of this plugin are truly limitless as it makes any SEO task much easier and faster. Use it for competitive research, reputation management, SERP analysis and more.

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How to Grow Your Email List

Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world.

There is a reason they are always pushing to get customer email addresses.

No matter the size of your enterprise, you can benefit from building an email marketing list. The faster you do it, the sooner you will start seeing the results.

Marketing emails mean click-through traffic, greater sales, brand visibility, and direct customer engagement. Even social media doesn’t manage to bring in the ROI of emails.

Consider some email marketing stats:

• 40% of B2B marketers say email newsletters are most critical to their content marketing success (source).
• 80% of retail professionals in the US said email marketing drives customer acquisition and retention
• On average, companies are attributing 23% of their total sales to the email marketing channel, compared to 18% in 2013. This equates to a proportionate rise of 28% in just one year.

Did you know? Companies are attributing 23% of their total sales to the email marketing channelClick To Tweet

Not only is that a significant increase for such a short period of time, but it proves that those who claim email is dead are dead wrong. It is a more powerful tool than ever.

There are many different ways that will help you rapidly build up an email list. These are some of the most effective.

1. Build An Effective Landing Page

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If you have a website or product launching, you can create a simple landing page to begin building hype. Get customers early by putting up an email form for people to be alerted the moment you launch, and so be the first to know.

Services like LeadPages exist to help you do this more quickly. You could have a page up in minutes, and begin gathering those sign ups as soon as it is live.

The most important thing about a landing page many businesses miss: It should be fast! I can’t believe how many leads are lost just because the page doesn’t load.

2. Personalize Your Landing Page

 

3. Host A Webinar

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Webinars are becoming more popular by the day, and it is no wonder. They give people all the benefits of going to a conference lecture without ever having to leave their home. It is convenient and a lot cheaper without the hotel and airfare.

Host a live webinar, and then put the recording on your website for people to see in their own time. Not only is this a great content strategy, but it gives you an opportunity to create a sign up form that includes both email addresses and other important data.

Tools like GoToMeeting and ClickMeeting makes it very easy to host, customize, record and invite people to webinars:

A single webinar can bring in thousands of emails.

4. Offer Premium Content

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Let’s say you are reading this post, and you want more information. You get to the end and you find out there is a much more thorough, instructive version available. All you have to do is provide your email, then follow the confirmation link to this premium content.

This is another great strategy for both content marketing and email acquisition. Usually referred to as content upgrading, it is guaranteed to get your reader’s attention, and their info.

Check out IMN Marketing Resources page for a solid example of premium content we are offering:

4. Offer Emailed Incentives

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When Google first released Google Plus, they took a handful of invites and gave them to early adopters as they anticipated the launch. Then those users gave out invites to their friends that wanted to try it.

The sheer number of invites that were sent out this way was incredible, and all done through email. It created a powerful force that made the G+ launch a busy and highly anticipated one. While they were not able to engage those users well enough to sustain the growth, it has worked very well for creating the initial buzz.

Offer users the ability to send special offers to their friends if they provide their email. The friend gets the offer, then provides their own email address, and passes it on.

Mailshake is a great tool to help creating that initial buzz. You can use it to reach out to niche influencers and invite them to your platform. Mailshake handles emailing and following-up and gives you a nice dashboard to monitor your progress:

5. Publish eBooks

eBooks are a great way to spread your content, increase authority, and gain traction in your marketing campaign. Offer your ebooks free for an email signup, and you will see your email marketing list grow very quickly.

Just make sure you are creating valuable and well written ebooks. Don’t sacrifice quality for a quick product that only exist to build your marketing list. That should be a plus, not the singular goal.

Conclusion

Building an email list is important, and will lead to greater conversions than any other method available. These are some of the most effective ways of gathering them. The sooner you put them into practice, the sooner you will start reaping the benefits.

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Three Tools to Monitor and Analyze User Engagement

The web audience is changing. With mobile and voice search, the shopping journeys are becoming more fragmented and harder to predict, the attention spans are getting even shorter and the content supply is often greater than demand.

Consequently, it is increasingly important to understand how your site users are interacting with the page elements, and what you can do to better engage them.

What is User Engagement?

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Put simply an engagement is just about any sort of action a user performs on your page. This could be anything from clicking a link to scrolling to the end of your page…

In our era of information overload and on-the-go web surfing, we tend to be happy with any type of user engagement we are able to get.

In fact, we want to know how users engage with our pages to better understand what attracts their attention, what prompts them to convert and what pushes them to leave. Understandably, we want to build more engaging page elements and we want to get rid of anything that distracts or annoys them.

Any type of user engagement is important for us to understand how users interact with our web pages.

How to Analyze User Engagement: Tools

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Google Analytics: Time on Page (And More)

Google Analytics has a lot of metrics (some of them are being very much misunderstood) that help you better understand user engagement with the page.

Bounce rate always comes to mind first, but let me note right there: A high bounce rate does not indicate poor engagement or low content quality. As a matter of fact, a high bounce rate may indicate that users were able to find what they were looking for right away (so they didn’t have to browse around). So I wouldn’t consider bounce rate an engagement tactic (unless it suddenly increased which may be a sign of something going on).

Time on Page can be a slight indication of a good page engagement (at least you can see people spend some time reading).

Based on HubSpot data, almost 60% of visitors spend 15 seconds or less on your page.

Tracking your site “Time on Page” metric using Google Analytics is very easy. To see page-by-page numbers, go to Behavior -> Site Content -> All pages:

Using Google Analytics Goals you can set up “Duration” goal to monitor sessions that lasts a specific amount of time or longer.

Other goals you can monitor using Google Analytics include:

• Pages per session (when a user views a set number of pages)
• Event (there can be a variety of events you may want to monitor – all of which indicate different types of engagement. These include form submit, video play, ad click, etc.)

Once you set up your goals inside Google Analytics, you get access to two more reports, called Funnel Visualization and Goal Flow. Both provide a visual representation of how your users interact with your on-page CTAs:

Funnel Visualization:

Goal Flow:

Hotjar: Mouse Moves and Page Scrolls (and more!)

While Google Analytics does a pretty good job monitoring your on-page clicks, heatmaps monitor other types of on-page engagement:

• Scroll maps show how far into the page the users tend to scroll down
• Move maps visualize mouse movements

(There’s also a click map too but we are focusing on non-click tracking here).

Hotjar lets you set up both types of tracking. It also offers a free account that lets you track 2,000 visits a day (you are unlikely to need more).

Move maps work great for identifying page elements that distract your site users from performing important actions on the page, e.g. you don’t want your readers to stare at an image instead of clicking your “Subscribe” button.

Hotjar also allows you to visualize and compare user engagement on a desktop and a mobile device.

Finteza: CTA Clicks

While Google Analytics is very efficient at tracking your primary page goal, it’s not as easy to use for evaluating and comparing multiple CTAs.

The thing is, you probably have dozens of calls-to-action including sharing buttons, optin forms, links to your money-pages, etc. How to track and compare all of them?

Finteza is a free analytics suite that helps you monitor hundreds of events easily. Events can be added using Finteza dashboard or their WordPress plugin. Then you can easily build up your funnels to compare your multiple events and see what actually results in the final conversion:

Finteza provides a much easier and clearer event tracking functionality than Google Analytics, so it’s something to look into.

And which tools are you using to monitor different types of user engagement? Please share in the comments!

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Social Media Content Calendar: Your Key to Successful Social Media Marketing Strategy

Social media marketing planning is key to successful content marketing. It makes your team more productive and allows you to catch all the seasonal trends and trending hashtags. Furthermore, it streamlines content planning and helps you focus more on community building aspects and other long-term goals of social media marketing.

One of the best ways to plan your social media marketing campaigns, is to create a year-long content roundup including all big holidays, related awareness weeks and trends and other seasonal trends.

Why Planning Early Is Crucial

Holidays and seasonal trends are an opportunity for savvy marketers to take advantage of a mass feeling of goodwill, positivity and cheerfulness, and make it work for them. Why else would the biggest brands in the world spend the biggest bulk of their annual budgets making holiday-specific advertisements, or running massive campaigns on social media pages? It doesn’t just work for giant corporations that are doing direct sales. It works for everyone.

Best of all, holiday posts have the three most important elements of popular social posts: they capitalize on an emotional response, they are time-specific and so generate a lot of shares and engagement, and they are ridiculously easy to produce.

The sooner you get the prepared, the better off you are going to be. So here are some tips on how to start planning your social posts today.

How to Create a Social Media Content Calendar

So how to create your social media calendar?

• Make a list of holidays, awareness days and seasonal trends you want to catch
• Come up with the list of hashtags, questions, visual marketing ideas and time-sensitive lead magnets
• Put together everything using a calendar

ContentCal is a great way to create an actionable social media content calendar your whole team can collaborate on. Start with its “Campaigns” feature: Put your holidays and ideas there, specify start and end dates and create a detailed campaign brief including all the keywords and hashtags you have identified.

Once a campaign is created, it will show up as a ribbon on your social media content calendar view:

Clicking the ribbon will take you (and your team) to your campaign brief where you can see (and add) related hashtags and angles around the trend.

From there your whole team can add social media updates to your shared “Pinboard” for you (or your moderators) to review and put on the specified days.

This is a great way to involve your whole team into social media content planning for more and better results

A Note of Planning

Not all seasonal trends are obvious. I suggest running your core topics and keyword through Google Trends to get a better idea on how to time your social media content better:

Stand Out

No one is saying that you have to produce a John Lewis Christmas ad for your social media pages. That would be an insane amount of effort, and holiday posts should be simple and fairly easy to produce and share. But that doesn’t mean you can’t look at what others have done, and follow suit.

REI Coop had a brilliant holiday campaign that tried to get their followers away from stores and into nature. Their Twitter used the hashtag #OptOutside, encouraging people to comment with pictures or stories about what they were doing with loved ones in the great outdoors, instead of spending hours of their life in malls buying expensive gifts. It was a roaring success, and it produced opportunities for user made content, email newsletters, and a lot of shareable moments. Without adequate planning they never would have been able to make such an impact.

Run a Contest

Contests are always huge draws for your audience, and the holidays are the perfect time to host them. With a couple weeks of promotion and planning you can automate the majority of the contest, and just manage it in the weeks leading up to each holiday of your choice. People are already in a festive mood, and more likely to take part.

Don’t just do a drawing or giveaway. Make it something create, fun challenging, and otherwise interesting. This is also a great idea because it works and is easily adaptable for any platform that you happen to be active on. So you can customize it to most appeal to your audience.

Proceed here for some useful resources: How to Host a Successful Social Media Contest: Your Ultimate List of Tools & Resources

Get Visual

Holidays are ripe for visual content. Creating a simple, but beautiful graphic is easy, since so much imagery is already in popular culture for you to draw on. You don’t have to struggle to find things to connect with your audience; a snowman, sparkling lights, snowy mountains… they are all non-culturally specific visuals that you can use, which still immediately cause your viewers to relate. That is one of the best things about holiday posts.

Canva always offers lots of timely holiday themes for holidays

If you have the expertise or access, also consider holiday specific videos. These are passed around like hotcakes, and are a great addition to your campaign. It doesn’t have to be anything too fancy.

Wave is any easy way to put together festive videos and they have a few awesome holiday themes too. And they also have a handy calendar listing big and small holidays for you to prepare for:

Get People Spending Money With Special Coupons

Why does your social media profile exist? Branding and promotion, engagement and interaction, but mostly to improve profits in the end. Everything you do is with that end goal in mind. If you sell direct products you can vastly boost your sales over the coming months by offering coupons good only during specific time blocks until the end of the holidays.

Now, when I say specific time blocks, I don’t mean coupon codes that are good for the entire month. I am talking time sensitive super deals that last hours, maybe a day, and where you can only find them through links on social media. Amazon has a version of this, where they have deals which are good for a day that they advertise on a single page, and then post about.

Do you have any tips for creating a social media content calendar well before the holiday comes about? Let us know in the comments below!

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