Which Product Launches have Grossed the Most Amount of Sales in a 24 Hour Period?

I have heard some huge figures bandied about, but what is a true figure for some of the highest grossing 24 hour product launches that you know of?

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Turnkey Drop Shipping and WordPress Auto Blogs

Fully Designed & Ready to Launch Everything you need Thinking of Starting a Dropshipping Business? Drop shipping is taking a product from another.

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Dose for Excel Add-In

If you regularly do a deep dive into your Excel spreadsheets, you know how much time is taken up performing functions. Well, that's why you need to ...

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FEIN -EIN number??

Is this necessary for all online businesses? I understand this is a way for the government to keep track of how much you make and your taxes.

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Where Should I sell my eBook on Obtaining Local Ranking?

It's been a long time, about a decade ago I was a regular contributor here. I started a 6-figure business back then, then I partnered with Jon Leger.

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Brands started contacting me for collaboration on Instagram. How much should I charge?

It's a more genuine way to market and grow a brands reach as opposed to just paying $100 for a sponsored post to someone who doesn't care about ...

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how to remove other website searches on my keyword

"He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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Help me to find out my site is penalised or not

I recently came across a site / offer page for a $x,000 priced product with literally over 300 hundred VIDEO reviews (before I stopped counting).

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Hello guys, I have been using a software Campaigns+ for marketing and i have came across their feature of auto responders. Can you guys sug.

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Can a .pro domain be ranked?

I purchased a .pro domain that contains the main topic of the site. So for example...keyword.pro If I have original content and unique feat.

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10 Year Warrior Forum Member

Hello all. It's been a long time, about a decade ago I was a regular contributor here. I started a 6-figure business back then, then I partn.

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Pay Per Call Questions.

Do you think it's a good idea to start with Pay per call? 2. Is it even possible to make it profitable? For example: I got an offer that wants to buy calls of at ...

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FREE Direct Download PDF Revealing How To Build A Sales Making, List Building System In 90 ...

Isn't It Time You Succeeded Online? Read On and I Will Help You Do Exactly that! If You Can Follow Simple Instructions, Here's How To Build A List.

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#1644 How to build software with tons of features without confusing your users

I’ve been looking to hire a COO and as a result I was looking at hiring software to manage the process. There are tons of different apps out there. When I heard today’s guest had software that did this exact thing I wondered what set him apart. Turns out it’s quite a lot of features. I want to find out how he built a software that can do so much without confusing his users. Adam Robinson is the cofounder of Hireology which gives a businesses the technology, tools and process that they need to be great at the people side of business.

Adam Robinson is the cofounder of Hireology which gives a businesses the technology, tools and process that they need to be great at the people side of business.

Sponsored by

Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.

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HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit https://ift.tt/2HikPBw to see what HostGator can do for your website.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

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3 Ways to Convince Your Boss to Send You to Traffic & Conversion Summit 2019

Let’s face it…

When you’re working for someone else, it’s really, really hard to ASK to spend their money.

Especially when it comes to attending a conference.

The ticket cost, airfare, hotel, and other expenses start to add up in your boss’ head before you can mutter the words, “Can I go?”

The absolute WORST thing you can say to try to persuade your boss is, “It will be a great experience…”

What’s going to ultimately win is the ability to prove your experience will positively affect the bottom line.

Although I’m sure they care about your life experiences, what’s going to ultimately win is the ability to prove your experience will positively affect the bottom line.

Speaking of experiences that positively affect the bottom line…

Today, we’re sharing with you 3 ways to convince your boss to send you to a conference.

So whether you’re writing a request letter or pitching the idea in-person during your next one-on-one with your manager, this post will give you the blueprint to prove to the decision makers that your presence at Traffic & Conversion Summit 2019 will be one of the best decisions they make all year.

Even better, we’re giving you a template letter to swipe (no opt-in required) that will get the conversation started when you’re ready to make your case.

Let’s start with…

1. Focus on the Business Benefit

When you’re writing your request letter or pitching the idea to your boss, be sure to include how your organization will benefit from the event.

How do you do that?

Tell them what makes this event unique and WHY that matters to your company.

For instance…

Traffic & Conversion Summit is more than your typical “Rah! Rah!” pump-you-up conference.

It’s the largest marketing event in North America, focusing on the latest in digital marketing.

It’s 3 days of actionable strategies and content. In fact, DigitalMarketer has a strict “no theory” policy when it comes to their sessions.

You’ll learn tactics that you can take back to the office Monday and implement immediately.

Our goal is to provide the best content in the digital marketing industry.

Period.

After attending, you’ll have something to “show” for it… and we’re not talking about a hangover!

We’ve spent every day since Traffic & Conversion Summit 2018 testing so we can present our best findings and strategies at our 10th annual event in 2019.

It’s not outdated, run of the mill, big-idea concepts…

You’ll learn tactics that you can take back to the office Monday and implement immediately. ← This is important to your boss.

Most importantly, industry experts who actually DO this stuff present each session—our focus is on strategy, not fluff. So you’ll be learning from the best.

2. Describe How You’ll Get the Most Out of the Event

Remember to present the conference as an opportunity for your organization at every point in the conversation. It’s your job to illustrate the value this trip will deliver.

So do your homework.

In your pitch, work these benefits into your letter or conversation…

Top 3 Reasons to Attend Traffic & Conversion Summit 2019

• I’ll sharpen my skills. I’ll learn to think strategically about digital marketing strategies, which will help me streamline my workflow and allow me to work more quickly and efficiently—saving time and money.
• I’ll learn from the experts. Traffic & Conversion sessions are taught by the best in our industry. I’ll attend sessions that are directly related to the job I do and hear real-world case studies that will help me develop solutions to meet our company’s current challenges.
• I’ll learn more about the digital marketing industry. At Traffic & Conversion Summit, we’ll explore the latest digital marketing trends and tactics and how our company can stay on top of these trends to remain relevant and valuable.

You should also touch on the power of networking.

Traffic & Conversion Summit brings together thousands of professional marketers, from small business owners to agencies to CEOs of Fortune 500 companies.

And if you’re looking to take your marketing to the next level, what better way than by rubbing shoulders with the smartest marketers in the room?

You’ll meet over 5,500 peers who are also passionate about digital marketing. In every session and in every conversation, you’ll be collecting new ideas for working smarter—ideas you can bring back to the office the very next day.

You’ll also have the unique opportunity to speak one-on-one with DigitalMarketer staff at the DM booth and at official cocktail parties. We would love to hear what you’re working on in your business, how we can help, and how we can ensure that you get the most out of your time at the event…

3. Determine the Expenses

Price out your travel expenses BEFORE presenting this idea to your boss. It will show that you’re prepared.

Now, you don’t have to include all the expenses for the event in your request letter, but be prepared for your boss to follow up on the cost of the trip as a whole.

So don’t only know the ticket price of the event, look into the cost of the…

• Hotel
• Plane ticket
• Transportation
• Food

…and have an estimate for the trip as a whole.

If finances are a concern for your boss, it’s time to budget travel.

Travel doesn’t have to be expensive!

Instead of staying at the event hotel, use sites like Airbnb to book a private room in San Diego or to rent someone’s house or apartment. This is usually much cheaper than staying in a hotel.

Or, if you’re a DigitalMarketer Lab member, ask to split a room with another member in the DM Engage Facebook Group.

Not a member of DM Lab?

Our greater DigitalMarketer community is also a fantastic resource to find inexpensive places to stay.

Check out the Traffic & Conversion Summit Facebook Page to connect with other attendees and find room share and rental opportunities.

Use sites like Jetradar to book cheap flights to San Diego. Luckily, San Diego is usually pretty easy and cheap to get to from most cities in the US.

For commuting through the city, there are several rideshare options that are cheaper than taking traditional taxis everywhere. Download the apps for Lyft, Flywheel, or others to save some money.

How does all that sound? Now, you’re ready to start the conversation. You just need to…

Write Your Request Letter

To help you get your request approved, we’ve put together this template request letter you can customize and send to your boss. Be sure to fill in the details and adjust it to your own voice and company culture.

And don’t forget to swipe the letter template here.

Subject: A Plan That Will Positively Impact [Your Company Name]

Hi [Your Boss’ Name],

I would like to go to DigitalMarketer’s Traffic & Conversion Summit on February 25-27, 2019, in San Diego, CA. Attending will have a positive impact on our business. Here’s why:

T&C is the largest marketing event in North America, focusing on the latest in digital marketing. And it’s more than your typical “Rah! Rah!” pump-you-up conference. It’s 3 days of actionable strategies and content. In fact, DigitalMarketer has a strict “no theory” policy when it comes to their sessions.

I’ll hear from marketers and business owners who’ve actually done it, gaining insight from keynote speakers like Daymond John, Dr. Robert Cialdini, Dave Asprey, Mari Smith, and [List Speakers You’re Excited About].

And this is why I’m really excited—to go to T&C and bring that knowledge back to our company. To bring back a plan that will have a positive impact on our business that we can start implementing on the Monday I return.

Plus, with 5,500+ attendees every year, the event will also give me a unique opportunity to connect with thousands of other marketers, business owners, agencies, and the DigitalMarketer team at nightly networking events. I’ll be able to exchange ideas and get solutions to the challenges our organization is facing.

Right now, they’re running a promo and T&C tickets are $895. If we jump on it now, we can save $1,700—that’s the price of another ticket plus food… basically pays for [Name of Coworker You Want to Join] to go, too!

I’ve also estimated the total cost to attend—from travel expenses to food—which I can send your way if you’re curious.

T&C is a worthwhile investment. I will be able to discover new ideas, create meaningful connections, and learn new skills that I can apply in my day-to-day work and help move [Your Company Name] forward. 

What do you think?

[Your Name]

This could be the next big “thing” that accelerates your career.

See you in San Diego!

(NOTE: Reserve your seat today for Traffic & Conversion Summit 2019 and SAVE 65% with Super Early Bird pricing. But hurry! This discount is for a limited time. Learn more here.)

The post 3 Ways to Convince Your Boss to Send You to Traffic & Conversion Summit 2019 appeared first on DigitalMarketer.

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SPI 333: Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker

Get strategies and tactics for creating and selling successful products on Amazon, competing in the marketplace, and building a notable brand in the process with Scott Voelker, AKA the Amazing Seller.

SPI 333: Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker from The Smart Passive Income Blog.

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#1643 What’s new in crowdfunding for startups

Joining me is an entrepreneur who says today’s startups have new options for raising money. He’s helping startups raise money through crowdfunding where anyone can invest. His goal is to get 80% of the population to start investing. Kendrick Nguyen is cofounder of Republic, an investment crowdfunding platform for startups.

Kendrick Nguyen is cofounder of Republic, an investment crowdfunding platform for startups.

Sponsored by

Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.

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If you need anything designed–a new web page, a new landing page, a new logo, DesignCrowd will do it for you. They ask you what you’re looking for, who you are, what your company is like. They will give you lots of options, you pick the one you like, pay for it, and they guarantee results. It’s that simple. Find out how DesignCrowd is different than the other companies and go to designcrowd.com/mixergy.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

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Episode 164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in!

Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode.

IN THIS EPISODE YOU’LL LEARN:

• Why using both video and still image ads might be the perfect recipe to up your conversions
• 4 tips to ramp up your ads to make them “thumb stopping”
• Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign
• How to use these updates to protect the privacy of you and of your customers

 LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
Episode 149: 7 Facebook Ad Updates You Need to Know About
Split Testing Resources
More About Split Testing
Value-based Lookalike Audiences
Creative Considerations for Direct Response Campaigns
Reviewing Targeting to Ensure Advertising is Safe and Civil
New Requirements for Custom Audience Targeting
Tier 11: Work with Us
Shop.org Conference (Listen for a coupon code during the episode)
DigitalMarketer Lab Elite

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

The post Episode 164: 7 New Facebook Ad Updates (That Actually Matter for Your Business) appeared first on DigitalMarketer.

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Glossary of Market-y Terms

Ever see a word, phrase, acronym, or abbreviation in the DM Engage Facebook group and say to yourself, “Gee, I wonder what the heck that means?”

Never fear, the DM Engage Glossary of Market-y terms is here! These terms cover what’s frequently used inside the Facebook group so you can learn the lingo. Trust us—you’ll catch on quick.

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#

40/10/10 – Optimal conversion rates in relation to Lead Magnet, Tripwire, and Core Offer, respectively. This is the goal that DigitalMarketer shoots for and generally recommends as a good goal, but conversion rates will vary significantly based on product and industry. Test and see what’s good for you!

A

AC – An acronym for ActiveCampaign, a popular email marketing automation tool.

ACV – See “Average Customer Value”

Average Customer Value – A formula that tells you how much your customer is worth.

Average Visitor Value – A formula that tells you how much you can pay per click.

AVV – See “Average Visitor Value”

B

BFBC – An abbreviation for Black Friday Bootcamp. A yearly webinar that DigitalMarketer hosts every Black Friday (the day after Thanksgiving in the United States). All proceeds go to charity.

BOFU – An acronym for Bottom of Funnel. Relates to content and offers at the “Conversion” stage of the marketing funnel.

C

C&C – An abbreviation for the Content & Commerce Summit. (Retired)

Cert(s) – Certifications offered by DigitalMarketer.

CF – An abbreviation for ClickFunnels. A popular landing page and funnel-building software.

Click Through Rate – A way to measure the ratio of clicks to the number of people who saw an ad, email, or landing page. It is calculated by number of clicks / number of impressions X 100.

CO – See “Core Offer”

Cold traffic – People in your target audience who have never heard of your business.

Conversion Rate Optimization – The process for increasing the number of people who take a specific action on your site.

Core Offer – Your flagship offer in a sales funnel.

Cost Per Click – The amount you pay a publisher (like a website, social media platform, etc) each time one of your ads is clicked. See also: “PPC”

Cost Per Lead – An advertising pricing model where the advertiser is charged for each lead generated from the ad.

Call To Action – An instruction given to your audience so that they take an immediate, measurable action.

CPC – See “Cost Per Click”

CPL – See “Cost Per Lead”

CRM – An abbreviation for Customer Relation Management, usually in reference to a CRM software that is designed to help businesses automate and synchronize sales, marketing, customer service, and technical support.

CRO – See “Conversion Rate Optimization”

CTA – See “Call To Action”

CTR – See “Click Through Rate”

CVO – See “Customer Value Optimization”

D

DM – An abbreviation of DigitalMarketer.

DM fam – An abbreviation of DigitalMarketer family. Often used by members of the Digital Marketer Engage Facebook group to describe community members.

DM HQ – A DigitalMarketer membership program that offers courses and certifications in the 8 core areas of digital marketing. It is designed for small and enterprise-level businesses to certify employees, and check up on their progress.

DM Lab – DigitalMarketer Lab. A membership program that includes a library of execution plans (step-by-step marketing tactics), live webinars with DigitalMarketer staff and industry experts, and access to an online community.

DME – DigitalMarketer Engage. A private facebook group for members of DigitalMarketer Lab (hint: it’s the group this glossary is posted in).

DMers – An abbreviation of digital marketers. Often used by members of the DigitalMarketer Engage Facebook group to describe community members.

DML – See “DM Lab”

E

Execution Plan – A term for the step-by-step marketing tactic guides located inside of DigitalMarketer Lab.

EP – See “Execution Plan”

F

FB – A common abbreviation for Facebook. Also see “Funnel Blueprint”

Funnel Blueprint – A DigitalMarketer course on how to build an effective sales funnel, including downloadable templates to implement directly in your own business. It comes with landing page copy chunks, sales letter copy templates, upsell copy templates & scripts and our best landing page templates.

G

GA – An abbreviation for Google Analytics. Software offered by Google that tracks and reports website traffic.

GDPR: The General Data Protection Regulation (GDPR) – a data protection regulation and privacy law for all individuals within the EU. GDPR enables citizens and residents to have more control over their personal data, and regulates the rules for international businesses by unifying the regulation within the EU.

GTM – An abbreviation for Google Tag Manager. A system offered by Google that manages tags used to track and report on website pixels.

H

hot traffic – Refers to audiences that have already purchased something from you.

HQ – See “DM HQ”

I

J

K

KPI – An abbreviation for Key Performance Indicator. A metric used to track the success of an business or marketing initiative.

L

Lab – See “DM Lab”

lead – A potential customer. Typically one who has expressed an interest by giving contact information, such as an email address.

Lead Magnet – An irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer. It’s the first step in the Customer Value Optimization process.

LM – See “Lead Magnet”

M

Machine – The Machine is a DigitalMarketer course that outlines our entire email strategy along with providing 36 done-for-you, ‘copy & paste’ turnkey email campaigns. (Retired)

MOFU – An acronym for Middle of Funnel. Relates to content and offers at the “Evaluation” stage of the marketing funnel.

N

Net Promoter Score (NPS) – a tool that can be used to gauge your customers’ experiences and loyalty to your brand, a metric that can be used to measure the likelihood that your customer’s would recommend you.

O

Office Hours – A weekly webinar for members of DigitalMarketer Lab with DM staff and industry experts. We speak on a different topic each week and answer your questions live! Office Hours is scheduled every Thursday at 2pm CST.

OH – See “Office Hours”

OP or OP2 – OptimizePress or OptimizePress2. A WordPress plugin that easily creates landing pages, sales pages, membership portals, and product launch funnels.

OTO – An abbreviation of One Time Offer. A scarcity offer that is only made once to a specific audience. Similar to a flash sale.

P

pixel – Little snippets of code advertisers place on their web pages that allow them to follow you around the web with relevant ads. See also: “Remarketing”

PLF – A system created and promoted by Jeff Walker that provides step-by-step training in launching a product.

PM – An acronym for Private Message, a direct, one-on-one message on a social media instant messaging feature. Also see: “Profit Maximizer”

PPC – An abbreviation for Pay Per Click. Refers to the advertising model where advertisers pay a publisher every time one of their ads is clicked. See Also: “CPC”

Profit Maximizer – An immediate upsell offered after the Core Offer that serves to increase the average transaction value per customer.

Q

R

Relevance score – A metric on Facebook ads that tells the advertiser how audiences are reacting to the ad. It is based on positive and negative feedback from the specific audience to which the ad is targeted.

remarketing – A marketing strategy that places advertisements in front of an audience based on previous online actions. See also, “pixel”

retargeting – See “Remarketing”

ROI – An abbreviation for “Return on Investment.” A metric used to compare the benefit of an investment to the cost of production.

S

SOP – An abbreviation for Standard Operating Procedure. A documented method for a routine task. DigitalMarketer’s execution plans are our SOPs for various marketing tactics.

splinter – The process of breaking off bits and pieces of your core product and selling them a la carte.

split test – A method of testing two variants to locate areas of improvement. Often used to improve landing page performance. Also referred to as an A/B Test.

T

T&C – An abbreviation for the Traffic & Conversion Summit.

TCS – See “T&C”

TOFU – An acronym for Top of Funnel. Relates to content and offers at the “Awareness” stage of the marketing funnel.

Tripwire – An irresistible, super low-ticket offer (usually between $1 and $20) that is designed to convert prospects into buyers.

TW – See “Tripwire”

U

V

Video Sales Letter (VSL) – A promotional video that gives same information provided in a traditional sales letter.

W

warm traffic – Audience who has displayed interest in your offer but have not made a purchase.

What’s Working Now – A monthly webinar for DigitalMarketer Lab members. Hosted by DigitalMarketing staff, the live webinar discusses the latest in digital marketing strategies. (Retired, replaced by Office Hours)

WP – An abbreviation for WordPress. A popular content management system. Available for free at wordpress.org or used for website hosting at wordpress.com.

WWN – See “What’s Working Now”

X

Y

Z

 

Questions? Comments? Suggestions?
This list is by no means exhaustive, but if you feel there’s something important missing, please send an email to community@digitalmarketer.com to let our team know!

The post Glossary of Market-y Terms appeared first on DigitalMarketer.

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How to Generate Leads from Twitter (For Free)

Twitter can be used for pretty much anything. You can launch a political campaign, start a non-profit hashtag movement, spy on your competitor, track down your long lost friend… it is a world of opportunities on a single open platform.

It is no surprise that people have been turning to it for professional uses over the years. Prospecting is one that has been a little controversial, with some claiming it is too quick and cluttered to build long-lasting business relationships.

I disagree; Twitter is a great tool for sales prospects and building leads, either on a B2C or B2B basis, if you know how to utilize it. Here are nine tips to help you do so.

1. Handle Twitter Contacts as Leads

This is the basic step but it’s so often overlooked. People you interact with on Twitter are your leads. People your competitors are interacting with can also be your leads.

Once you start recording and organizing these leads, you’ll see a lot more ROI from your Twitter activities. No need to invest in an expensive customer relationship management software. You can have great results with free tools. This free CRM platform from Hubspot is a great option to organize your social media leads.

2. Discover What Hashtags Are Most Relevant

Hashtags are going to be your number one resource in finding prospects. The tricky part is discovering which ones to watch, because while some are obvious, others aren’t so much.

There is this awesome list by MarketerGizmo that has every single marketing based hashtag you could want, and it is a great place to start. Here are also marketing Twitter charts that will connect you to relevant prospects. You will want to get more creative, by search out targets and seeing what they tend to use, then branching from there. But that list will give you some solid leads.

3. Start Tracking Those Hashtags

Once you know what hashtags to use, it is time to begin tracking them. A social media dashboard is crucial for this, so you can get alerts or see all mentions in a single place. I have used several in the past, including Tweetdeck and Hootsuite, and both are pretty good.

4. Have Valuable Conversations

There is nothing I hate more than someone who approaches me as a prospect and it is super obvious that the only thing they are looking to do is sell to me. It makes them seem like a spam bot, and I am not going to waste my time on a programmed advertisement.

You will find that most people feel this way. The only tried and true method of breaking through to a prospect on social media is to engage them in a genuine way. You have to add something to the conversation, give them a reason to take notice and interact.

Twitter is one of the best platforms for this, because it is open and people are expecting to engage. Just make sure you are giving them something to engage with.

5. Start Scoping Out Competitor Follows

Obviously your competitors are looking for prospects just like you are, and are probably having their own success. Since you work within the same industry, you are both going after the same kind of targets.

By looking at who they have managed to capture (and just seeing who it is they are wanting to get in the first place), you can start making a list of potentials yourself. You may even narrow down a new pool to fish from.

6. Keep an Eye On Events With Expo Floors

Live events are obviously a great way to find prospects, especially conventions meant to connect industry participants with one another on a professional level. If you want to find those events, Twitter is a great place to keep an eye out.

Announcements are common, and you can find hashtags to popular events using a database like Twubs.

7. Monitor For Recommendation Or Advice Requests

Often people will just straight up ask for recommendations on services, products or companies. You can watch for those using your social media dashboard, so you are alerted when they do. Just have it watch for combinations of things like “recommend [Subject]” or “Anyone know [Subject]”.

You can swoop in and save the day.

8. Focus On Building a Dedicated Community

Everyone on social media wants followers, but they don’t spend nearly enough time community building. Guess what? That is a HUGE mistake, especially for anyone who is hoping to find prospects.

An active and dedicated community gives you an introduction to these targets and ensures you will never be going in cold.

9. Never Underestimate The Power Of Influencers

Influencers are everything on Twitter. Some celebrities have created careers more on their Twitter profiles than anything else. So you should never underestimate the power they hold, especially when prospecting.

Just imagine having an influencer with 100k followers on your side, promoting you or your brand. Then imagine going to your targets and being able to say, “Me and BIG SHOT INFLUENCER PERSON actually discuss it here [link].”

The more influencers you have behind you, the more impressive it looks. Better yet, why not work to become an influencer yourself?

Twitter: It Ain’t Just For Flirting

Social prospecting is becoming more and more popular, and Twitter is a great place for it. The open nature of the platform gives you more access than Facebook, and it is more populated than Google Plus or LinkedIn.

Have any tips you think should be added to the list? Let us know in the comments!

The post How to Generate Leads from Twitter (For Free) appeared first on Internet Marketing Ninjas Blog.

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7 Ways to Start Building an Audience for Your New Blog

The post 7 Ways to Start Building an Audience for Your New Blog appeared first on ProBlogger.

It’s a problem every new blogger faces, and it can seem insurmountable.

How do you build an audience when no-one knows who you are?

There’s plenty of good advice out there (so much that it might seem a bit overwhelming). So in today’s post I’m sharing seven straightforward but effective ways to start building an audience for your new blog.

#1: Tell Your Family and Friends

This might seem obvious, but does your current network know about your blog?

If not, post about it on Facebook or send an email to your personal contacts. Don’t feel awkward about doing this. It doesn’t need to be pushy or spammy, and you may find you have more in common with your current connections than you thought.

If you’re not sure what to write, try something like this:

Hello. I’ve just started a blog (www.nameofblog.com) about [topic]. I don’t know if it’s something you’d be interested in, but if it is I’d love any feedback. If not, I’d be really grateful if you could spread the word to any of your friends who might enjoy it.

Thanks.

[your name]

Tip: There’s one big caveat here. If your blog’s topic is likely to be controversial within your friendship or family group, you might want to be selective about who you share it with, at least until you find your feet and feel more confident about blogging.

#2: Comment on Other People’s Blogs

Even though much of the conversation that used to happen in blog comments now takes place on social media, commenting on other people’s blogs can still be effective in the early days of a blog.

In fact, low comment numbers can actually help you because your comment will stand out more.

If you’re not sure how commenting can bring visitors to your blog, here’s how it works.

You fill in your name, email address (which only the blogger can see) and your blog’s URL, as well as writing the comment itself. Your name then becomes a link to your blog that anyone can click on to visit your site.

Tip: However tempting it might be, don’t put in a keyword or phrase as your name (e.g. “Best Parenting Tips”). Use your actual name or whatever pseudonym you blog under. Otherwise your comment might well get deleted as spam. And by default most WordPress comments sections apply the “nofollow” attribute to all links, so there’s no point in commenting just to create a backlink to your blog.

#3: Join Facebook Groups for Bloggers

There are loads of great Facebook groups out there aimed at bloggers. And if you’re not already a member, why not join the ProBlogger Community?

Groups are a great way to meet other bloggers who are just starting out, or who have been blogging only for a few weeks. You can ask others how they’re getting traffic, and you may well meet some friendly bloggers who can become new companions for your blogging journey. If they write about the same sorts of topics as you, they may even be happy to share your posts with their growing audience. And you can return the favour for them.

Tip: Be careful not to come across as self-serving or spammy in groups. Don’t just post “Here’s my blog, please come and visit it” or similar. Respond to other people who are looking for help and support too. Make sure you check any rules for the group (look for a “sticky” post at the top of the group’s news feed) before posting.

#4: Put Your Blog’s URL in Your Social Media Bios

On almost every social media site, you’ll have the option to include a website link. Sometimes (such as on Twitter) this is quite prominent. On other sites (such as Facebook) it’s less so, but it’s still there.

Make sure you include the link to your blog on any social media accounts you already have. It only takes a minute, and someone glancing at your profile might decide to check it out.

Here’s how the website link appears on Twitter:

Tip: Depending on how you use social media, you might want to set up new accounts, profiles or pages for you personally vs you as a blogger. On Facebook, for example, it definitely makes sense to have a page for your blog that people can “like” rather than using your personal profile where you need to “friend” everyone back. (Once you start getting dozens or hundreds of readers, it quickly becomes unsustainable.)

#5: Answer Questions on Forums

One way to get an audience is to go where your audience already exists. A great place to try is Quora – a site where members ask questions on all sorts of topics. There are bound to be lots of questions relating to your chosen topic, and by answering them you can encourage people to check out your blog.

It’s not just new bloggers who use this method either. You’ll find some big names on Quora such as blogger Neil Patel and novelist Orson Scott Card.

Tip: Don’t just post “That’s a great question, and you can read my thoughts about it on my blog”. You need to answer the actual question someone asks (preferably with lots of detail) if you want your answer to get “upvoted” as a popular one.

#6: Take Part in Twitter Chats

Twitter chats happen for a specific length of time (normally one hour) on a specific date (normally weekly). You take part simply by adding the chat’s chosen hashtag (such as “#blogchat” or “#socialbloggers”) to your tweets.

This can be a great way to meet new people with similar interests to you. And chances are you’ll pick up a bunch of new Twitter followers. Of course, make sure you follow anyone in the chat who you’re interested in getting to know, too.

There’s a huge list of Twitter chats on TweetReports, which you can search by topic (e.g. “blogging”).

Tip: As with any method for finding new readers, don’t be spammy. If you’re new to a particular chat, spend some time listening as well as tweeting. And don’t share a link to your blog or a post on your blog unless other people are doing so.

#7: Write Guest Posts for Other Blogs

This is often a very effective method for getting new readers, especially in the early days of a blog when every reader counts. I know some bloggers feel they’re too new to guest post, but the reality is that host blogs don’t normally care how large an audience you have. They just want a well-written post.

When you guest post, you get to “borrow” someone else’s audience while they read your post on the host’s blog. And if they like what you wrote, at least some of those readers will click on the link in your guest post bio to read your blog.

Tip: If you want to know more about guest posting, check out 7 Powerful Non-SEO Reasons to Try Guest Posting and Find and Pitch the Perfect Guest Posting Opportunities.

When you’re just starting out (or when you’re returning to blogging after a break), finding even a handful of readers can feel like a huge challenge. Try at least one of the methods I’ve suggested, and see how you get on. If you’re looking for even more actionable strategies, check out the 31 Days to Build a Better Blog course to get more momentum for your blog.

 

Image credit: Kyle Glenn

The post 7 Ways to Start Building an Audience for Your New Blog appeared first on ProBlogger.

      

from 7 Ways to Start Building an Audience for Your New Blog

Community Over Competition? (FS282)

Have you ever shared ideas with colleagues, a mentor or a student? Has this become a point of concern around originality, ownership or intellectual property? How do we go about navigating these potentially dangerous waters?

We at Fizzle are all too familiar with the perils of these types of feelings but we are also here to tell you how you can get past these issues and transcend the games of jealousy and possessiveness.

In this episode we begin by unpacking the different ways in which we can run in trouble over the ownership of ideas. From there, the discussion turns to some rumination on the freedom of ideas and we look at the history of jazz as a great example of legacy, tradition and individuality.

We also talk about how the communication and reproduction of similar ideas can lead to a rising tide for everyone and how generosity and grace can beget great rewards. A big takeaway from the talk is how reliant any type of culture or progress is on the borrowing and reinterpretation of ideas.

With that in mind we want to inspire you to command and negotiate these areas with joy and openness for your and others’ success. Tune in to hear it all!

Subscribe (how to)   iTunes   Overcast   Pocket Casts   Stitcher   Google Play   RSS  

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Key Points From This Episode:

• Community over competition and the sharing of ideas. [0:06:12.4]
• Our fears around upsetting our teachers and collaborators. [0:08:41.2]
• The spirit of creativity, jazz and the borrowing of ideas. [0:12:19.7]
• The two different views on the limits of intellectual property. [0:16:53.6]
• Culture or the history of who is borrowing from whom. [0:19:27.4]
• The rising tide and the insecurity of intellectual possessiveness. [0:25:29.2]
• Leadership, stepping back and allowing others to shine. [0:31:21.8]
• The link between generosity and your own success. [0:35:03.5]
• Understanding the relationship from both points of view. [0:39:21.2]
• A commitment to honesty and working through difficulty. [0:45:24.2]
• The continual opportunity for succeeding together with collaborators. [0:51:33.1]
• And much more!

 

Links Mentioned in Today’s Episode:

• Fizzle — https://fizzle.co/
• Everything Is A Remix — https://www.everythingisaremix.info/
• Star Wars — https://www.starwars.com/
• Akira Kurosawa — https://ift.tt/2q6vUwP
• Courage and Clarity — https://www.courageandclarity.com/
• Corbett Barr on Twitter — https://twitter.com/CorbettBarr
• Chase Reeves on Twitter — https://twitter.com/chase_reeves
• Miles Davis — https://www.milesdavis.com/
• John Coltrane — https://www.allmusic.com/artist/john-coltrane-mn0000175553
• Wes Montgomery — http://www.wesmontgomery.com/home/
• Thelonius Monk — https://www.theguardian.com/music/musicblog/2017/nov/06/get-inside-the-music-the-ineffable-genius-of-thelonious-monk
• Maria Popova — https://www.brainpickings.org/
• Austin Kleon — https://austinkleon.com/
• Brené Brown — https://brenebrown.com/
• Elizabeth Gilbert — https://www.elizabethgilbert.com/
• Glennon Doyle — https://www.thecut.com/2018/04/glennon-doyle-is-coming-to-get-the-white-women.html
• Rob Bell — https://robbell.com/
• Derek Halpern — https://socialtriggers.com/
• Rudyard Kipling — https://www.poetryfoundation.org/poets/rudyard-kipling
• StoryBrand — https://storybrand.com/
• Science of People — https://www.scienceofpeople.com/
• Robin Williams — https://ift.tt/2O8cljV
• The Art of Low Competition Business Ideas — https://fizzle.co/sparkline/the-art-of-low-competition-business-ideas-fs129
• The Difference — https://fizzle.co/sparkline/the-difference-copying-your-mentors-vs-becoming-your-best-self
• Gary Vaynerchuk — https://www.garyvaynerchuk.com/
• Gary Vaynerchuk’s 3 Most Power Strategies for Getting More… — https://fizzle.co/sparkline/gary-vaynerchuk-on-getting-more-visitors
• Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters
• Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web
• Fizzle Try 5 — http://fizzle.co/try5
• Fizzle Toolkit — https://fizzle.co/toolkit
• Fizzle Goals Course — https://fizzle.co/courses/goals
• Fizzle Journaling Course — https://fizzle.co/courses/journal
• Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity
• Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce
• Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs
• Energizer Planning Method Episode — https://fizzle.co/sparkline/energizer-planning-method-get-year-back-track-fs215
• 15 Minute Weekly Planner —https://www.courageandclarity.com/plan/

from Community Over Competition? (FS282)

#1642 You should pay attention to this bootstrapped enterprise startup

Whenever I interview someone who’s built an enterprise company I’m afraid people just tune out. Well, you should not be tuning out for this episode and here’s why: Today’s guest escaped from Iran, ended up in Australia and somehow started a company. He bootstrapped it and I’ll see if he’ll tell us how much he sold it for. Carlo Minassian is the founder of Earthwave, which manages and monitors cybersecurity.

Carlo Minassian is the founder of Earthwave, which manages and monitors cybersecurity.

Sponsored by

Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.

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HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit https://ift.tt/2HikPBw to see what HostGator can do for your website.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

from #1642 You should pay attention to this bootstrapped enterprise startup

258: How My Table Tennis Blog Helped Me Quit My Job

#1641 How do you recover from being booted out of your own company?

Today’s entrepreneur started a business and I’m impressed by what they built. But he was booted out. I don’t know how he dealt with it but he picked himself up and started a new business. That’s what we’re here to talk about. Matt Cyrankiewicz is the Founder of HooKooeKoo which is a branding, UX and UI design consultancy company.

Matt Cyrankiewicz is the Founder of HooKooeKoo which is a branding, UX and UI design consultancy company.

Sponsored by

Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.

---

HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit https://ift.tt/2HikPBw to see what HostGator can do for your website.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

from #1641 How do you recover from being booted out of your own company?

3 Google Analytics Reports Every Business Should Monitor

You’ve probably heard the phrase “Knowledge is power.”

Well, that is absolutely true when it comes to your website.

Without in-depth knowledge of what’s happening on your website, you’re basically flying blind. You don’t know how people are finding your site. You don’t know what they’re doing once they get there. And you don’t know which visitors are buying which products.

In other words, you’re powerless to actually improve your website’s performance… because you don’t know what’s working and what isn’t.

That’s where Google Analytics comes in.

When you know how to use it, Google Analytics can tell you SO MUCH about your website and the people on it. Who are your users? Where are they coming from? What actions are they taking?

This is the kind of information (power) you need to make smart, informed decisions to grow your profits and your business.

But for many people, Google Analytics can seem overwhelming. Confusing. Complicated.

And that’s especially true if you’re a beginner and you don’t know where to start.

That’s why I’m writing this post.

You’re about to learn the 3 Google Analytics reports that give you the most bang for your buck—so you can gain the most valuable insight into what people are doing on your site, in the least amount of time and effort possible.

By the time you’re done, you’ll know how to use these 3 reports to get a quick snapshot of your overall website performance. You’ll also have a few tricks you can use to drill down and get more focused data that you can use to bring in more sales and revenue from your website visitors.

NOTE: Throughout this post, I’m going to be showing you a lot of screenshots. These screenshots come from the Google Test Account, which is a publicly available analytics account you can use to play around and learn more.

If you don’t yet have a Google Analytics account—or if you don’t have much data yet—feel free to open the test account in a separate tab or on a second monitor. If you do have a Google Analytics account, open your own dashboard instead.

Either way, you’ll get the most benefit from this post if you follow along at home as you read. So let’s get started.

Google Analytics Report #1: Source/Medium Report

In my opinion, this is the most important report in Google Analytics.

It gives you an actionable, high-level overview of your website’s performance broken down by traffic source.

You’ll find it under the “Acquisitions” tab, which contains all the reports that tell you about how people are getting to your website (How you are “acquiring” your traffic).

To find it, first click “Acquisition,” then “All Traffic,” then “Source/Medium”:

For the moment, you can ignore the graph at the top of the page. Instead, you’ll want to scroll down to the table—this is where you’ll find the real meat of the report:

This table shows you all the different traffic sources for your website along with the performance details for each source. So you can see things like…

• The identity of each traffic source and how many users they are sending you
• How engaged those users are on your site
• What bottom line results are each of those traffic sources producing (measured by purchases and/or goal conversions)

You want to look for anomalies. Things that stand out.

So what should you be looking for here?

In general, you want to look for anomalies. Things that stand out.

We have a saying at our company, “The truth is in the trend, the power is in the pattern.”

For example…

Knowing that your site has a 46% bounce rate is not particularly helpful. But if you know that YouTube traffic has a 58% bounce rate and email traffic has a 13% bounce rate—that is, almost 5x higher… well, that could be a useful thing to know.

This tells you that people coming from email are much more likely to engage with your site and visit more than 1 page. Once you know that, you can go about making changes to improve your website’s performance—perhaps by prioritizing email over YouTube. Or perhaps by creating a new landing page made specifically for your YouTube visitors.

Another thing I love about this report is that it shows you the big picture. You can see your overall results in terms of sales and revenue from each traffic source:

This reveals that even though YouTube is your second-highest source of traffic, it doesn’t bring you any sales. On the other hand, deal sites are your #1 source of revenue—despite the fact that they bring you far less traffic.

The Importance of Tagging Your Traffic

In order to get the most insight from this report, it’s essential to tag your traffic.

Here’s why:

See that “(direct) / (none)” traffic source?

Anytime someone comes to your website and Google Analytics can’t figure out how they found you, that’s where Google puts them. Inside the “(direct) / (none)” source. Basically, Google doesn’t know if those visitors typed your URL directly into their browser, or if they clicked on an untagged link. And if they did click on a link, there’s no way to know which link they came from.

Basically, (direct) / (none) is like a black box. And as you might imagine, having a black box in your analytics is not very useful…

Fortunately, you can reduce the amount of (direct) / (none) traffic in your Analytics account by tagging your links.

By tagging your links, you’re letting Google know where your traffic is coming from. This gives you better insight into ALL your traffic sources and generally makes it easier to organize your analytics reports.

To tag your traffic, you simply add a bit of code after your website URL anytime you link back to your site. Here’s what it looks like:

https://ift.tt/2BDgJoS?utm_source=newsletter&utm_medium=email&utm_campaign=widget

If you tag your links like this, then the traffic that comes from that link will no longer show up as (direct) / (none). Now, it will show up in Google Analytics with a source of “newsletter” and a medium of “email.”

You definitely want to get in the habit of tagging your traffic at all times. It’s not hard to do once you get the hang of it. One easy way is to use Google’s Campaign URL Builder.

Now some people don’t like using tagged URLs because it makes the link itself look longer and uglier. After all, yourwebsite.com is a lot simpler and nicer-looking than:

yourwebsite.com?utm_source=newsletter&utm_medium=email&utm_campaign=widget.

But here’s a trick for getting around that: use a link shortener (like bit.ly) to effectively hide the UTM parameters.

To do this, just create your tagged URL. For example:

https://ift.tt/2o27y7Q

Then use a link shortener to create a new URL that redirects visitors to that longer, tagged URL. For example:

measure.tips/dmexample

Try clicking that link and then looking at the URL at the top of the page. You’ll see the UTM parameters are there, even though you can’t see them in the shortened version of the link.

(RELATED: Get back to the basics of Google Analytics with The Complete Guide to Google Analytics Campaign Tracking)

Google Analytics Report #2: Landing Pages Report

The next report you’ll want to monitor on a regular basis is the Landing Pages report.

Now when people talk about landing pages here at DigitalMarketer, they’re often talking about a specific type of page—like an opt-in page that’s designed to generate a new email subscriber.

But Google Analytics defines a landing page a bit differently. To Google Analytics, a “landing page” is the first page that someone sees when they visit your website.

So if someone’s visit goes like this:

Homepage → Category Page → Product Page → Exit

Then the homepage was the “landing page” for that session. Another visit might go like this:

Blog Post → Homepage → About Us Page → Exit

In this case, the blog post was the landing page—because that’s the page they first landed on when they reached your site.

When you start combining the insights from these different reports, that’s when you start to glimpse the really awesome power of Google Analytics.

Make sense?

Great!

And what’s really cool about this report is that it breaks out all the sessions people had on your website into the landing pages that initiated those sessions. In other words: it shows you which pages people are seeing FIRST. Then it allows you to compare the performance of those pages to see which landing pages are doing the best job of engaging your visitors.

It’s located in the “Behavior” tab, which contains a bunch of reports that give you better insight into the behaviors people are taking on your website.

To find it, first click “Behavior,” then “Site Content,” then “Landing Pages”:

And once again, the meat of this report lies in the table farther down on the page.

The leftmost column in that table lists all the different landing pages on your website:

Remember, these are the pages that people arrive on FIRST when they visit your site.

And when you start to look at the engagement metrics of these landing pages, you can learn some really interesting things.

For example, if you look at the bounce rate, you’ll find that some landing pages do a much better job of engaging your visitors than others:

The sixth landing page in this table has a much higher bounce rate than your other landing pages; it’s more than double the bounce rate of the fourth landing page.

You’ll probably want to take a look at that page with the high bounce rate and see if you can figure out why people are bouncing when they come to it. Maybe it’s missing a menu, or maybe the content doesn’t do a good job of addressing what the visitor is looking for.

2 other metrics you’ll want to look at are Pages / Session and Avg. Session Duration. These can also reveal insights into how well your landing pages are performing.

For example, the fourth page in this table does a much better job of engaging visitors than the second:

This is another example where you’ll want to take a look at the high- and low-performing pages to see what you can learn (And more importantly, what you can do to leverage the high-performers and improve the low-performers).

Now that’s all really cool, useful stuff you can uncover in this report.

But when you start combining the insights from these different reports, that’s when you start to glimpse the really awesome power of Google Analytics.

(NOTE: With Lab+, you can access all 11 of our acclaimed marketing certification and mastery courses—including the Analytics & Data Mastery Course that will teach you how to interpret your data so you can make informed business decisions—PLUS everything Lab has to offer. Quickly become a full-stack marketer with the best training available. Start your free trial today!)

How to Segment Your Report by a Secondary Dimension

Remember that in report #1, you learned how to analyze your website by looking at each traffic source individually.

We’re in a different report right now, but you can still apply Source/Medium to this report using a secondary dimension.

In simple terms, what this does is allow you to analyze all your landing pages, broken out by traffic source.

That might be kind of hard to conceptualize, so let’s just go through an example to make this a little easier to understand.

To apply a secondary dimension, just click “Secondary dimension” above the table. Then click in the search bar and type “source.” Finally, click on “Source / Medium” to apply that segment to the table.

You’ll notice that this has added another column to the table: the “Source / Medium” row:

Now you can see the performance of each landing page, broken down by traffic source. For example:

In the table below, row 1 shows all the data from sessions starting on /home and coming from organic Google traffic. Row 6 shows all the data from sessions starting on /home and coming from Adwords (Google CPC):

And if you want to dig down and focus on 1 particular landing page, you can click on it in the table:

Doing this will show you only that particular landing page, so you can compare all the traffic sources going to that page. Like so:

I LOVE doing deep-dives like this because this is where you can learn some really useful information. For example, if you take a look at that table you’ll see that even though organic traffic accounts for the most visits to your homepage… it does NOT result in the most revenue.

Instead, the traffic sources linking to your homepage that create the most revenue are rows 3 and 4 (email and deal sites):

Knowing this, you might realize you want to do things a little differently. For instance, you might decide to change your homepage so that it speaks more directly to people coming from emails and deal sites.

One Last Thing to Keep in Mind

There’s one thing I want to make sure you realize: this report shows you the data from your users’ ENTIRE session.

To understand what that means, first you have to know what Google Analytics means by a “session.” A session is essentially a “visit.”

If you visit a website and browse around for a few minutes, then leave, that was 1 session. If you come back the next day and browse around some more, that’s another session.

And the Landing Pages report shows you what happens during the entire session—NOT just what happens on the landing page itself.

For an example of what that means, take a look at this column of data:

This section shows 243 transactions with /home as the landing page.

But those transactions didn’t occur ON the homepage itself. Instead, they most likely occurred AFTER the person landed on the homepage and then navigated to a different page (Probably a product page, then a checkout page, then a confirmation page).

For example, 1 session might have gone like this:

Homepage → Product Page → Shopping Cart → Order Confirmation Page

Another session might have gone like this:

Homepage → Features Page → Product Page → Shopping Cart → Order Confirmation Page

The point is that those 243 transactions didn’t necessarily occur ON the homepage. But they did occur during sessions that BEGAN on the homepage.

(RELATED: Want to shape up your landing pages to get better engagement? Check out our 15-Point Landing Page Audit that you can download for FREE!)

Google Analytics Report #3: Product Performance Report

The last report you’re going to want to keep a close eye on is the Product Performance report. And this one gives you a detailed view into your ecommerce sales broken out by product.

It’s located under the “Conversions” tab, which contains all the reports that dig into the goal conversions happening on your website.

To find it, first click on “Conversions,” then “Ecommerce,” and finally “Product Performance.”

You’ll notice that this table is broken down by product, allowing you to view sales performance for all the different products for sale on your site.

Here you can see, at a glance, how much revenue you generated from each product. You’ll also see your sales broken down by quantity, average price, refunds, and more.

This is another high-level report that can reveal some important insights if you simply look for the things that stand out.

Another thing you can do is to compare “Unique Purchases” and “Quantity” to get an idea of how many people are purchasing multiple copies of a product. In this table, you’ll see that in row #2, everyone purchased exactly 1 copy of the product (8 sales, 8 units sold). But 2 rows lower, you had 7 purchases resulting in 21 total units sold—which means people are buying more than 1 at a time.

This gives you even more insight into the buying habits of your website visitors, which you can use to better optimize your site for more purchases and revenue.

You Can Segment This Report, Too

And once again, you can segment this report by a secondary dimension to get even more focused data.

You can segment by source/medium to find out which traffic sources are resulting in the most sales of each product:

Digging down into the data, you might notice that your top-selling product brings in 10x more revenue from deal sites than it does from organic traffic:

In this case, you might want to spend less time on SEO and more time on getting featured on more deal sites.

You can also segment by landing page to find out which landing pages are resulting in the most sales of each product:

You may notice, for instance, that your buy-to-detail rate is highest when the landing page is /basket.html:

And that makes sense when you think about it. If someone’s session begins on /basket.html, they’re probably coming from a shopping cart abandonment campaign of some kind. So you would expect to see a high conversion rate from those visitors.

Applying these secondary dimensions can reveal some really useful insights. For instance, which traffic sources or blog posts are leading to the most sales of your best-selling products? Do people coming from YouTube buy the same products as people coming from PPC? What products do people usually end up buying when they arrive on a certain category page?

When you know the answers to questions like that, you can start to drive more traffic through your best sources—and to your best landing pages—to increase your sales even more.

Start with ONE Thing

Google Analytics can be really overwhelming at first.

(Don’t feel bad. It was the same way for me and everyone else I’ve ever known.)

But there’s something you can do to minimize or even avoid feeling overwhelmed:

Start with just ONE thing.

Part of the reason why Google Analytics seems so complex is because people start clicking around and looking at a dozen different reports at once.

That’s a sure-fire road to confusion, frustration, and overwhelm.

But if you look at ONE report at a time, and just focus on making sense of what that one report is telling you…

…then you can start to learn useful information right away.

Then, AFTER you’ve mastered that first report, you can move on to another.

Then another. Then another.

And the cool thing about Google Analytics is that each time you learn how to use a new report, you’ll also understand how to use that dimension as a “secondary dimension” to segment other reports.

So… Don’t be in a hurry. Don’t try to figure it all out at once.

Just start with one of the reports in this post (personally, I’d suggest the Source / Medium report), and take your time figuring it out. Then move on when you’re ready.

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