I just read this article and thought some of you would get something out of it to. My question to you is: "How would YOU do number four? "
1. Offer a small number of products.
2. Focus on high-end products and consumers.
3. Give priority to profits over market share.
4. Create a "halo effect" that makes people starve for new products.
Note: This is a Shopify article that just came out. I tried to copy/paste the link but my phone seems to have a mind of its own this...
The Four Pillars of Apple Strategy
from The Four Pillars of Apple Strategy
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