In terms of brand building, we witness several franchises in sports (primarily football) that fail continuously and yet still sell out stadiums week after week. This really perplexes me. The brand and tradition is so enriched in the bloods of the viewers and ticket holders that people dont mind paying to watch their team perpetually suck.
As an Oakland Raiders fan this resonates with me quite well. I am sure, Cleveland Browns fans can relate even better.
These are the few teams that have...
How failing sports franchises still draw sellout crowds
from How failing sports franchises still draw sellout crowds
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