#1527 Case Study: Bringing a bootstrapped European software to the U.S. market

Accounting software is just a pain in the butt. As much as they modernize it, it still feels centuries old much more complicated than it needs to be. Well, today’s guest said, “I’m a simplifier. I’m going to jump in and create new software that will actually make it easier for freelancers, start-ups, and people who don’t have big accounting teams looking at their books every day.” So he created a software that makes it easy for those people to do their books. I invited him here to talk about how he did it and to see if he’s making any money considering there’s some real heavy weights in this space. Toke Kruse is the founder of BillyApp, easy-to-use accounting software for freelancers.

Toke Kruse is the founder of BillyApp, easy-to-use accounting software for freelancers.

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