Establishing a Productocracy - PULLing rather than PUSHing

An eye-opening section of Unscripted is when @MJ DeMarco speaks of the power of the Productocracy, and how when you do it right, it PULLS customers to you, rather than you having to PUSH them into buying (with heavy ads & marketing).

My last business required PUSH, my new business is generating PULL (and I don't even have product for sale yet).

Let me show you some of the differences:


Old business (Commodity, PUSH):

• Product was a commodity. No...

Establishing a Productocracy - PULLing rather than PUSHing

from Establishing a Productocracy - PULLing rather than PUSHing