As I work to build the opportunity identification muscle, one tactic I've found helpful is visualizing opportunity through empathy.
For me to understand "creating value", I had to first understand that something is valuable to the extent that it removes a displeasure for another person by either fulfilling a desire or reducing a disliked circumstance (a concept thoroughly unpacked in MJ's books). Supplementing traditional market research, empathetic visualization is another tool that can...
Importance of empathy
from Importance of empathy
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