SEO is among one of the biggest concerns for anyone who is running an online business or website. While there are plenty of marketing techniques that are important, particularly content and social, search ranking is still a crucial element to netting yourself a strong audience. After all, not everyone is going to come across your social media account or blog, but a few targeted keywords could bring them straight to your Google result.
If you want to strengthen your search engine clout, the best thing you can do is get an arsenal of tools and begin building your strategy. Here are a few free tools from SEOchat.com to add to your arsenal!
PageSpeed Check
Your site shouldn’t just be optimized for search engines, it needs to be user friendly and speedy. A slow site never ranks as highly once the crawlers get to them. Do you know how fast your own website really is? This tool is quick and easy to use. Just put in your URL, and it will do a complete speed analysis.
Try this: You can select to run the analysis for one page or for two pages (!) Page speed comparison works great for better understanding the issues!
Further reading:
- Check this collection of resources to finally understand site speed better
- Bookmark this indepth guide on speeding up a WordPress site
- Read about Google’s efforts to make web faster
Google /Bing / Youtube / Amazon Suggest
Google /Bing / Youtube / Amazon Suggest tool is an obvious must for anyone who wants to expand their keyword strategy and get insight into what people are searching in your niche. It will give you plenty of keyword data to work with. This is one of the most useful tools to use if you want to properly optimize your site and brainstorm.
Try this: Select base phrases that look good for you (based on content type and user intent you are targeting) and go to step 2 where you’ll see an even more extended data for each selected key phrase. Target more specific keyword sets to rank easier!
Related helpful tools to try:
- Suggestion Keyword Finder: This one works with Google Suggest and lets you dig even deeper to get the list of longer phrases.
- Keyword Density with Options: Get an idea of most frequently on-page words and phrases to generate your own list of suggestions
Website Crawler and XML Sitemap Generator
This is a great tool that gives complete SEO data. It spiders website links and images, and organizes all information so you can quickly and easily tab through it, searching by common issues and other filters. You can see a quick summary of their error reports.
It’s free and web-based (no need to download anything) and surprisingly fast! Use it to diagnose various issues (from duplicate title tags to broken images and links).
Try this: I use it a lot as a broken link checker. Having a broken link can cause serious issues for you. Not only does it limit traffic and look unprofessional, but it can cause your website to lose ranking position. Your entire reputation can begin to plummet. You can get an emailed copy of that report for your records or later use.
Related helpful tools to try:
- External Link Crawler and Title Tag Extractor Tool: Find who you are linking to and which anchor text you are using (and if any of those links are broken)
- Title Tag and Meta Description Data for Multiple URLs (free tool): Copy-paste multiple URLs here and get the meta tag for each URL on the list!
Web Page SEO Analysis Tool
Give your page a quick SEO checkup and find some most glaring issues. All fixes will be presented as important or semi-important fixes to be made, with a list of everything that passed the check.
Try this: You can choose to improve your score by running through each suggested change and improving the SEO on your page as a whole, bit by bit.
Related helpful tools to try:
SERPs Keyword Rank Comparison
Provide your major keyword, put your (or your competitor’s domain name) and see how it ranks in the chose search engine results. Furthermore, see how the two SERPs are different.
Try this: This is a great reputation management tool! Run a search for your brand name and see how well your brand SERPs are controlled by your owned / controlled / approved media!
Smart URL List Cleaner Tool
We are dealing with the overwhelming amount of link lists nowadays: Exports from all kinds of backlink tracking tools with variations of the same URLs to clean up. Don’t get me started on sitewide links that all come as hundreds of different URLs in your backlink reports. This tool is there for the rescue…
Filter your link lists by domain keeping the longest / shortest ones, filter links to keep only unique ones (regardless of domain) and much more!
Try this: Use a document import feature to merge and then sort out multiple lists from different sources!
Don’t let your SEO suffer. Use these ten tools to get your website properly optimized, and start climbing the ranking ladder.
Have any additional tools to share? Let us know in the comments!
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