How to write a job ad

I’m chatting with a friend right now who is trying to hire a junior developer. He sent me the Upwork post he is using and it’s terrible. I won’t post his ad copy here, but you can just browse Upwork and find plenty of ads that follow the same lines:

We’re building a web-based SaaS and our lead developer is looking for some extra support.

The back-end of our service is built with BUZZWORD, BUZZWORD and BUZZWORD. The UI is built entirely with OMG WHY?. We need someone comfortable...

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