Tuesday, November 23, 2021

BUBBLES and SMELL

A simple cleaning product such as dishwashing liquid contains ingredients that provide absolutely nothing towards the obvious primary objective of the product - i.e., to clean the items being washed.

But if you leave them out the product will not sell. WHY? The answer is expectations. The customers, mostly female (please excuse this but I am not sexist), expect the product to have the characteristics that the ingredients to which I refer present to their senses.

The...

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