Need Help Honing My Business Focus (Written Content Production and Strategy)

As the title suggests, I feel like I'm stuck in a loop that I haven't been able to get out of on my own. The irony is that I'm awesome at helping other businesses and freelancers really hone in on what to focus on when it comes to their processes and marketing, but because I'm so familiar with my own business, it's been a bit of a struggle to see through all these weeds. Maybe someone out there can help me out but anyway, a little backstory:

I started freelancing when I was 20-22, first...

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