Saturday, June 26, 2021

Challenge: Getting an initial audience before official launch; How to overcome it?

Say you made Instagram. Your first competitor is Facebook. How do you get the initial audience? If I were a new user and saw Instagram - I would not engage on the site unless it has a large of audience already (eg; private networking where you have a beta test and somehow gathered thousands of users) . Otherwise, what's the point of creating a social media account when no one uses it?

I believe a lot of startups come across this challenge. How did you guys overcome it?


from Challenge: Getting an initial audience before official launch; How to overcome it?

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